Jaguar

The luxury auto maker was founded as the Swallow Sidecar Company in Blackpool in 1922, changing to SS Cars Ltd in 1934 in Coventry, and finally becoming Jaguar Cars Ltd in 1945. Following several subsequent changes of ownership since the 1960s, the company is now owned by India's Tata Motors, who acquired it from Ford in June of 2008.

QOTD: Who Should Jaguar Hire To Lead Design?

Reports indicate that Jaguar let go of its chief designer, Gerry McGovern.

Assuming these reports are true, who should replace him?

Read more
Report: Jaguar Fires Design Boss Gerry McGovern UPDATED

Jaguar is really reeling right now.

Read more
UK Government May Step In To Save Jaguar Land Rover Suppliers As Cyberattack Drags On

The ongoing Jaguar Land Rover cyberattack has caused significant headaches for the automaker, including shutting down its production lines, but it’s not the only one suffering during this process. The automaker’s suppliers have been hit hard by the attack, leading the government to consider buying parts to keep them afloat while JLR gets its house back in order.

Read more
QOTD: What's The Best Animal/Insect Name For A Car?

We've been having fun with galleries lately, and the past few have centered around the animal world.

Read more
Felinology: Cars Named After Cats
Report Update: Jaguar Didn't Lose 40,000 Cars After All

Earlier this week, we reported that Jaguar had lost 40,000 vehicles due to issues from its ongoing cyberattack, but that story turned out to be based on an erroneous report from Automotive News. The automaker reached out to our sister site Autoguide to say that it did have visibility and control of those vehicles, though the cyberattack’s other impacts are still being felt.

Read more
Jaguar Lost Track of Tens of Thousands of Vehicles In Wake of Cyberattack

Late last month, Jaguar suffered a major cyberattack that caused it to halt production and drove dealers to complete transactions on paper instead of electronically. We’re now two weeks into the ordeal, and Jaguar still hasn’t restarted production, which isn’t expected to change until next week. Adding fuel to the fire, the automaker reportedly lost track of 40,000 vehicles built before the attack.

Read more
Jaguar Land Rover Operations Crippled From Cyber Attack

Jaguar Land Rover (JLR) has reportedly been forced to suspend production and and even sales while it restarts operations following an assumed cyber attack.

Read more
The All-But-Forgotten Jaguar I-Pace Can Now Access Tesla Superchargers

Believe it or not, the Jaguar I-Pace can now access Tesla Superchargers. Owners of the discontinued EV were surprised by the move, saying Jaguar’s support to date had been poor, but even with this new development, Supercharging won’t be straightforward for owners at first.

Read more
Seeing One of Jaguar's New EVs On the Road Will Be a "Special Occasion"

It was generally agreed that Jaguar’s much-maligned rebrand would result in smaller volumes and much higher prices for the automaker, but Jag’s head of USA operations’ recent statement confirms that its volumes and prices might be much more exclusive than first expected.

Read more
Jaguar Land Rover CEO Stepping Down At the End of the Year

Jaguar Land Rover is losing its CEO after three short years. Adrian Mardell is stepping down, ending his 35-year career at the company, which culminated with a few years in the top seat. His time at the helm included an eyebrow-raising shift to electrification for Jaguar and other challenges for the storied British automakers.

Read more
Report: Range Rover Reveals Revised Logo And Motif

Land Rover has reportedly previewed a new logo for the Range Rover during a recent investors meeting, with an aim to mimic the designer-fashion aesthetic. While the company has since confirmed the upcoming change, it was likewise careful to message that it’s not going to replace the official logo.

Read more
QOTD: How Would You Fix Jaguar?

Last week, we brought you news that Jaguar is seeing sales plummet.

We've already asked you how to fix Stellantis. Now let's see if you can do the same with the iconic British brand.

Read more
Jaguar Sales Drop By 97 Percent In Europe, Which Is Allegedly Fine

Sales for Jaguar have been on a downward trend for a while and the brand endured a 97-percent decline in European volume (year-over-year) in April. That’s according to data from the European Automobile Manufacturers’ Association, which also reported that total Jaguar sales have declined 77.8 percent year to date compared to 2024. However, everything is allegedly going according to plan because the company has purposefully decided not stop producing cars last year.

Read more
Grip Strength: Good AWD Cars Under $20K
QOTD: How Would You Advertise Jaguar If You Were Its Next Ad Agency?

Jaguar reportedly has fired its ad agency following a laughably botched rebranding.

Read more
Jaguar is Firing the Ad Agency Responsible for Its Much-Maligned Rebrand

Jaguar isn’t a new automaker and shouldn’t make rookie mistakes, but its recent rebrand missed the mark in a way that the company should have seen coming. The automaker apparently realizes its flub, and is expected to fire the ad agency responsible for the rebrand, but the damage may have been done.

Read more
U.S.-UK Trade Deal Is A Very Good Thing for British Automakers

President Donald Trump recently met with British Prime Minister Keir Starmer, with the pair reaching an agreement that will reduce some of the tariffs’ impacts, especially on the country’s automakers. The new deal will help save jobs at Jaguar Land Rover, Rolls-Royce, Bentley, and others, as it significantly lowers tariffs on vehicles imported from Britain.

Read more
Used Car of the Day: 2002 Jaguar XJ8 Vanden Plas

Today we present a 2002 Jaguar XJ8 Vanden Plas.

Read more
Jaguar Land Rover's U.S. Imports To Restart

A few weeks ago, in early April, Jaguar Land Rover (JLR) said it would halt U.S. imports as President Trump’s auto tariffs took hold. The automaker has now reversed that decision, though its only imports will come from the Land Rover brand for the foreseeable future.

Read more
Used Car of the Day: 1999 Jaguar XK8 Convertible

Today we bring you a convertible in honor of spring. A 1999 Jaguar XK8 convertible, to be precise.

Read more
Jaguar Land Rover Halting U.S. Shipments As It Assesses Tariff Impacts

Jaguar Land Rover was already in one of the more precarious positions in its history before Donald Trump took office as president, but the recent tariff announcements could throw a wrench in the gears of its recovery plans. The automaker, which moved just 430,000 vehicles globally last year, said it would pause shipments to the U.S. while it works through the impacts on its business operations.

Read more
Used Car of the Day: 2006 Jaguar XKR

Today we stick a middle-finger at the sub-freezing temperatures outside with a 2006 Jaguar XKR convertible.

Read more
Gallery: Jaguar Type 00 Concept
QOTD: Did Jaguar Get It Right?

Jaguar took a lot of flak for its new logo, and now it has shown the Type 00 concept to the public.

Yes, it's just a concept and any production vehicle will likely be very different, but still -- do you like it?

Did Jaguar get it right?

Read more
Jaguar Reveals First Concept After Brand Redesign With Type 00

Jaguar has revealed its Type 00 concept car as part of the British automaker’s push to reinvent itself. While the resulting design exercise has been polarizing, it’s also keeping people’s attention on the brand.

Read more
No Surprise: Much of the Internet Has Strong Opinions About Jaguar's New Logo Design

Yesterday, we reported on Jaguar’s new logo, part of its effort to rebrand and reset after a tough few years. The video that accompanied the logo announcement raised eyebrows, as it didn’t seem to fit with Jag’s luxury image, and much of the internet is split between thinking it’s a great idea and wondering what the automaker’s marketing team is smoking. There are very few in the middle of that spectrum, but here are a handful of the most interesting responses on Threads.

Read more
QOTD: How Would You Design a Jaguar Logo?

I've spent most of my day flying cross-country -- it's almost time for another auto show -- but I've been checking social media and I've seen the overwhelmingly negative reaction to the new Jaguar logo.

Read more
Jaguar's Transformation to Begin With a Striking Logo Redesign

Imagine for a moment that you’re in charge of Jaguar Land Rover (JLR). You’ve paused new vehicle output for the foreseeable future, and the only model you currently sell is the F-Pace, but even that’s going away at the end of 2024. What do you do to right the ship? If you answered “create a new logo,” you’ve hit the nail on the head because that’s exactly what JLR executives just did.

Read more
The 2019 Jaguar I-Pace Faces Its Fifth Recall for Battery Fire Risk

The electric Jaguar I-Pace debuted to mostly positive reviews and won design awards for its striking look, but the road since then has been anything but smooth. Jaguar recently recalled the vehicle for the fifth time for an issue that could cause battery fires, and the automaker hasn’t yet figured out a fix for the problem.

Read more
Jaguar Readying New Upscale EV to Arrive By Next Year

Jaguar made the shocking decision to cut all of its current vehicle models other than the F-Pace, but it’s not a permanent move. The automaker has enough current stock to last into 2025, at which time it will take a step upmarket to compete with high-end brands like Bentley.

Read more
QOTD: Is Jaguar Doomed?

Monday we reported that Jaguar's lineup is about to undergo some major changes -- changes that will leave the F-Pace as the brand's only model for the "foreseeable future."

Read more
Jaguar's Lineup is About to Undergo a Radical Transformation

Big changes are coming to Jaguar. The new Jaguar Land Rover CEO, Adrian Mardell, recently outlined a plan to shift the brand from a premium automaker to one that sells two-million dollar vehicles in a new “halo strategy” that will see most of its current vehicles discontinued.


Mardell’s plan includes building special edition models with price tags upward of $2 million, far outpacing anything the automaker currently makes outside of its Continuation models. At least some of Jag’s new models will land as EVs, such as the four-seater concept that will debut later this year.

Read more
Is Jaguar Inches Away from Death's Door?


Rumors of Jaguar’s death may be greatly exaggerated, or are they? Recent posts on social media claim to feature a letter from a Jaguar dealer that tells an owner of the brand’s demise. While we don’t tend to fall for shaky internet rumors, there’s enough smoke around Jaguar to warrant a closer look for fire.

Read more
The Grand Tour's "Sand Job," Nothing to See Here, I'm Afraid

Just short of the eight-month mark, Amazon’s expensive The Grand Tour is back for its penultimate episode. Following last summer’s “ Eurocrash,” the maturely titled “Sand Job” sends the trio of presenters to an all-new location to tread upon content ground they’ve crossed many times previously. And though the special is sparse on content, it’s certainly coming with length.

Read more
Used Car of the Day: 2006 Jaguar X-Type Estate

Fans of wagons and British cars, unite -- we have, via Canada, a 2006 Jaguar X-Type Estate for sale today.It has low miles, a V6 engine, and all-wheel drive.

Read more
Jaguar Rolling Out One More Special Edition Before Killing the F-Type

The rumors of Jaguar’s demise may be overblown, but the automaker is slimming its lineup ahead of going electric in 2025. One unfortunate victim of that transition will be the F-Type, Jag’s lone sports car, but before it goes, the company is releasing one more special edition.

Read more
Used Car of the Day: 1996 Jaguar XJ Vanden Plas

Scanning the used-car forums today, I saw several of the usual Volkswagen offerings -- and then I found this 1996 Jaguar XJ Vanden Plas.

Read more
Putting the Cat to Sleep: Jag Cancels F-Type

The slinky Jaguar F-Type, a car that looks even better in person than it does in photos – at least to these jaundiced eyes – will have just one more trip around the sun. The company announced today that to celebrate the F-Type’s final model year 75 years of Jaguar sports cars, they’ll be making a limited run of ‘F-Type 75’ special editions – available in both regular and R flavors.

Read more
JLR CEO Takes a Tumble In L.A.

Auto-show parties sometimes get out of hand. Most of the shenanigans don’t reach you, the car-buying public, for one reason or another. One major reason is lack of newsworthiness: It’s one thing if a lubricated PR rep confirms some new product that’s supposed to be secret. It’s another if a PR rep sings karaoke poorly.

One thing would make it to the pages of TTAC and maybe a rival site like Jalopnik. The other would not. No matter how bad some PR chief is at warbling “Sweet Caroline.”

Then again, if TMZ is in the house, all bets are off.

Read more
Jaguar Is Going to Try and Sell the I-Pace in India

Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.

The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?

Read more
Jaguar Going All Electric By 2025, Cancels Electric XJ Sedan

Jaguar Land Rover (JLR) has announced that it plans to have transitioned the Jaguar side of the business entirely to electric vehicles by 2025. Meanwhile, the more profitable Land Rover brand will be receiving its very first EV sometime in 2024. The plan is backed by a £2.5 billion (roughly $3.5 billion USD) investment.

As usual, take these promises with a grain of salt. Practically every manufacturer has underdelivered when it comes to electrification and features existing under the catch-all mobility tag. Jaguar’s current battery-electric vehicle, the I-Pace, hasn’t exactly been a smash hit and its construction is actually contracted out to Magna Steyr in Graz, Austria. Jag also recently abandoned the new XJ model, which has been in development for years. Ironically, the car was supposed to become the brand’s first all-electric sedan.

Read more
Jaguar Brings the Bling With F-Type Heritage 60 Edition

Jaguar has commissioned a Sixties-inspired F-Type Heritage 60 Edition to celebrate the E-Type’s 60th anniversary. While diamonds are customary on this occasion, the automaker has instead dipped into the E-Type’s palette for its Sherwood Green tone, a color not offered since the 1960s.

Read more
Speed On: 178 MPH Jaguar F-PACE SVR for 2021 Rolls Out

Zero to sixty in 3.8 seconds, or 0.3 seconds faster than the outgoing version, the 2021 Jaguar F-PACE SVR is also said to be 2 mph faster, with a top speed of 178 mph. The real question is where outside of Iredell County, North Carolina, scene of NASCAR racer Kyle Busch’s infamous 2011 speeding ticket (128 mph in a 45 mph zone), could you get anywhere near those limits?

Read more
Buy/Drive/Burn: $65,000 European Luxury Sedans for 2020

In the last edition of Buy/Drive/Burn, we discussed three large European wagons with a $65,000 price point. The Buy vote was a toss-up between the E-Class and the A6 allroad.

Today we cover the sedan variants of the same three cars, at the exact same price point. Think you’ll choose differently?

Read more
2021 Jaguar E-Pace Gets the Knife

The Jaguar E-Pace (which is not the electric one, that’s the I-Pace) gets a refresh for 2021.

Yeah, that’s right. It’s another mild refresh story!

Read more
Buy/Drive/Burn: European Luxury Wagons in 2020

Checking through the Buy/Drive/Burn archives, we’ve considered three sets of wagons previously: American wagons of the Seventies, Japanese wagons of the Nineties, and European wagons of 2004.

But Americans have more European luxury wagon choices in this, the Awesome Year of 2020 than in the decade and a half prior. So let’s revisit the discussion.

Read more
Changes Afoot at Jaguar: XF Retouched, XE and XF Sportbrake Binned

Jaguar has unveiled its short-term product plans, and fans of compact luxury sport sedans, as well as wagon enthusiasts, have reason to weep.

Read more
Another Freshened Face: Jaguar Updates the F-Pace

The model-year updates are starting to come in fast and furious.

That includes the Jaguar F-Pace.

For 2021, the changes include an updated interior, an exterior refresh, new engine choices, updated tech, and a couple of convenience goodies.

Read more
Stand by Your Brands: Tata Motors Says It's Keeping JLR Around

Following a failed bid to secure a helping hand from the UK government, rumors arose that Jaguar Land Rover owner Tata Group was considering selling its controlling stake in the British automaker.

The so-called rescue package didn’t see the light of day because the government felt Tata wasn’t exactly in dire financial straits. If it wanted to rustle up some dough, it would have to look elsewhere. On Monday, Tata made it clear: Jaguar Land Rover will not become an orphan again.

Read more
Cross-Channel Job Hunt: Fired by Renault, Former Boss Lands at Jaguar Land Rover

An Indian-owned British automaker is about to land a French boss.

On Tuesday, Jaguar Land Rover parent Tata Motors announced the hiring of Thierry Bolloré, former CEO of Groupe Renault, as the automaker’s new CEO, replacing the retiring Sir Ralf Speth. The new boss arrives on September 10th.

Read more
2020 Jaguar XE P250 S Review - Close, but No Cigar

Ever since Jaguar launched the XE a few years ago, I’ve held high hopes for it. As much as I, like most auto journalists, dig the BMW 3 Series, I’ve always pined for more compact luxury sport sedan competition.

Mercedes has the C-Class, sure, and Lexus’ IS has often been a solid challenger, especially in certain trims. But the more the merrier, I say, and this particular Jag had a chance at contention.

Read more
2019 Jaguar I-Pace EV400 HSE Review - EV Growing Pains Persist

Jaguar’s I-Pace electric hatchback provides an interesting driving experience. When it has enough charge to be driven, that is.

The I-Pace I drove for a weekend last summer spent much of that time at the dealership, charging, because it failed to charge anywhere else near my home.

More on that in a minute.

Read more
Junkyard Find: 1987 Jaguar XJ6

Jaguar built the Series III Jaguar XJ for the 1979 through 1992 model years, and so I’ve been seeing these cars in the big self-service vehicle graveyards since, well, the middle 1980s. They still show up in such yards to this day, as long-neglected project cars get swept up in yard- and driveway-clearance projects, but I’ll only document those that are particularly interesting.

A very clean British Racing Green XJ6 from the last model year for the Series III’s straight-six engine certainly qualifies, so here we go!

Read more
Report: Future Jags, Land Rover Could Boast Bimmer Baby Daddy

Eager to reduce R&D costs, Jaguar Land Rover and BMW forged a cross-channel bond earlier this summer, but the increasingly cozy relationship between the Anglo-German rivals likely won’t end with the mere sharing of electric drive units and internal combustion engines.

A number of JLR vehicles poised to drop from the product pipeline could come to fruition thanks to a piece of Bimmer architecture.

Read more
Rare Rides: The Fanciest Mondeo - a 2007 Jaguar X-Type Sportwagon

The Rare Rides series has touched on Jaguars multiple times previously. But perhaps those beautiful and powerful sporting vehicles lacked something the true car enthusiast always requires: cargo capacity.

Presenting the very rare Jaguar X-Type Sportwagon.

Read more
QOTD: The Worst Examples of Automotive Cooperation?

Automakers are keen to pursue partnerships with one another when it means saving money via economies of scale, or when it supports an established corporate structure. Whether it’s in the form of some basic components-sharing or a more intensive joint venture, today we want to hear about the worst possible examples of automotive cooperation.

Read more
Jaguar Land Rover's 'Hot' New Idea: Sensory Steering Wheels

With automakers perpetually promoting daft new technologies as a way to appease investors, it’s been a while since we’ve seen a new idea that made us take pause and wonder why nobody else had come up with it first. Fortunately, Jaguar Land Rover has done us a solid, with research help from Glasgow University, and delivered a “sensory steering wheel” aimed at giving drivers silent feedback through temperature variances.

The applications of the device are yet to be settled upon but JLR has suggested that the wheel could be used to notify the driver of less-pressing issues that don’t warrant an audible announcement or even offer silent turn-by-turn navigation.

Read more
Junkyard Find: 1992 Jaguar XJ6 Vanden Plas Majestic
Jaguar XJ40s are so plentiful in U-Wrench-It yards that I don’t even notice them as I wander around searching for the elusive Suzuki Equator (no luck there, yet). In fact, none of the Jags I’ve photographed prior to today’s Junkyard Find have been XJ40s, but we’ve got a one-of-121-built super-rarity here in Denver: a genuine Vanden Plas Majestic!
Read more
Rare Rides: The Sports-Luxury 1966 Jaguar S-Type 3.8

Long before the Ford-based retro throwback began showing up on dealer lots, Jaguar produced a contemporary and modern sedan called the S-type. Let’s check out a brown example, this one hailing from 1966.

Read more