Jaguar Readying New Upscale EV to Arrive By Next Year
Jaguar made the shocking decision to cut all of its current vehicle models other than the F-Pace, but it’s not a permanent move. The automaker has enough current stock to last into 2025, at which time it will take a step upmarket to compete with high-end brands like Bentley.
Jaguar-Land Rover CEO Adrian Martell said that the brand would “return to its DNA,” a move away from the shared platforms and engineering Jaguar has with its sister company. Design chief Gerry McGovern said that the upcoming, higher-end models would share some design elements with current Jag models, but promised they would be “a copy of nothing.”
Jaguar’s first EV is expected to land next year on an all-new platform. The four-door car will be the brand’s most powerful production car ever, offering a sub-four-second 0-60 mph time and a driving range of more than 400 miles. The F-Pace would get an update in 2026 if it sticks around that long.
This is an ultra-risky move for Jaguar, as the company doesn’t have the foothold in the luxury auto market like German rivals BMW, Mercedes-Benz, and Audi do. If the automaker can get its workflow and timing just right, the new upscale models will hit the streets as the older vehicles fade. However, if Jag misses any milestones or sees any delays with production of the new electric models, it could be left with empty dealers and a big problem on its hands.
[Images: Jaguar]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
More by Chris Teague
Comments
Join the conversation