Buick

To some, Buick is a name synonymous with cars for grandparents that had little-to-no personality and left much to the imagination. But to others, Buick is the name of a manufacturer pushing the boundary beyond a singular-segmented past, implementing exciting cues from the Wildcat concept. I drove two of the three newly redesigned 2025 Buick Enclave trims to see if Buick totally changed its demeanor, or if its pedestrian past crept into its designs of today.

Wagons! Wood paneling! 1990s General Motors! This 1995 Buick Roadmaster Estate Wagon is all that and more.

The last time we saw a Detroit station wagon in this series was nearly a year ago, when we admired a Chevy Vega Kammback. How about properly imposing American wagons with rear-wheel-drive and V8 engines? Would you believe our most recent one was an LTD Country Squire in 2016?

Buick refreshed the Enclave in 2022 but has left it alone for the last two model years. That’s changing in 2025, but the automaker’s main change is renaming the SUV’s trim levels.

The tri-shield brand continues to revamp its product lineup, announcing major revisions to the Enclave, its entrant in the murderously competitive three-row midsize crossover segment.

After showcasing the model’s new clothes almost one year ago, Buick has set pricing for its Envision crossover, one of four similarly-named – and similarly styled – vehicles in its lineup.

The tri-shield brand continues to push forth into that good night, bragging about sales increases in this country whilst showing off a shadowy image of what is said to be the next three-row Enclave.

Buick reportedly spent 2023 closing a lot of dealerships. The brand lost 47 percent of its American retail locations through the year, which has been attributed to General Motors buying out storefronts that refused to invest in the necessary changes required to sell all-electric vehicles.

Contrary to what some of you snarky commenters believe, I do not prowl junkyards for UCOTD. That's Murilee's department. I don't even know, without Googling, where the nearest junkyard is. Instead I scour our forums. And today I found an interest 1978 Buick Century Salon that looks like it's been sitting in the boneyard. Except it runs.

The Buick Regal may have been removed from our market. However, the model persists in China and has recently undergone a refresh that includes the updated tri-shield emblem.

Despite U.S. sales volumes having been lackluster, with the Regal failing to break 20,000 annual units after 2014, the model offered functionality, all-wheel drive, and even a couple of desirable powertrains. There was even a TourX wagon variant that arguably mixed some of the vehicle’s best qualities in an ultra-practical package and the performance-slanted GS that offered a 3.6-liter V6 that developed 310 horsepower. It could have been more focused and aspects of the interior should have been better. But one cannot help but feel like the Regal failed to get the attention it deserved.

Buick is a big deal in China, and it invests heavily in bringing new models to the country. The Buick-China relationship is so strong that the automaker builds vehicles there for import to its home country, the United States. The Envision SUV has long been built at a GM factory in China, and we’re now learning of a facelifted version of the vehicle that will arrive in 2024.

Buick is busy rolling out its first EV in China, but here in the U.S., we’re getting the brand's last new gas-powered vehicle. The 2024 Envista arrives to replace the Encore as Buick’s smallest SUV, bringing attractive styling and a more engaging driving experience than the tiny and not-so-Buick-like Encore.

Buick’s EV ambitions haven’t been a secret. The automaker trademarked the iconic Electra name from its past and even teased its first EV last month, but we’re now learning that it will be a while before the vehicle lands on American soil.

Buick is an old nameplate, both in terms of how long the brand has existed and its perceived target market.

OK, the latter probably isn't true anymore and probably hasn't been for a while. Certainly, the brand's actual target market appears, at least based on recent TV ad campaigns, to be young-ish and attractive folks between the ages of 30 and 50.

Buick has big EV plans, and its dealers will be paying a big cost if they want to stay with the brand.

Earlier this year, General Motors filed several trademark applications with model names ranging from Electra E1 to E9, suggesting that Buick would revive the iconic model name for future EVs. The automaker recently debuted the Electra E5 in China, its first vehicle to ride on GM’s Ultium platform and a potential preview of the models we could see here in the future.

Some have questioned why General Motors keeps Buick around since it seems like it’s not the most popular brand on America’s roads. What that view fails to consider, however, is that Buick is one of GM’s strongest brands in China, and earlier this month, the company’s president confirmed a new crossover would be coming for the country.

Spy shooters have spotted a Buick EV SUV.

General Motors is reportedly making OnStar standard equipment for all new Buick, Cadillac, and GMC models. However, it's also been alleged that the company will be forcing customers of those brands into a three-year subscription for the "Connected Services Premium Plan" that'll cost roughly $1,500 and represent the latest example of how automakers are leveraging subscription fees to improve their overall profitability.

General Motors is looking into using artificial intelligence — AI — as part of its vehicle-inspection process.

GM has made an investment in Israeli startup UVeye, a company that makes vehicle diagnostic systems.

On Wednesday, Buick formally committed itself toward an “all-electric portfolio” by 2030 — saying that it would be embarking on a brand transformation that would fundamentally change the company forever. This includes an entirely new horizontally oriented badge that doesn’t stray too far from Buick’s traditional tri-shield design.

“The Buick brand is committed to an all-electric future by the end of this decade,” stated Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

We return to the Turbo-Hydramatic once more today, and our third installment sees us at a critical point in the timeline of the automatic transmission. Fuel economy pressure from the government and performance demands of the consumer increased considerably in the intervening years since the THM’s debut in 1964. That meant the creation of lighter, more compact, and cheaper versions of the Turbo-Hydramatic compared to its flagship shifter, the THM400. GM branched out into the likes of the THM350, THM250, and the very problematic THM200.

In 1987, GM stepped away from the traditional THM naming scheme and switched to a new combination of letters and numbers. Number of gears, layout, and strength combined to turn the THM400 into the 3L80. But the hefty gearbox was already limited by then to heavier truck applications; passenger cars moved on to four forward gears after the dawn of the Eighties.

During the bling-and-horsepower-crazed 1960s, The General’s Buick Division took the full-size B-Body platform, added a hot engine and flashy trim, and called it the Wildcat. Not many well-heeled grandfathers felt interested in doing land-yacht burnouts in the VFW parking lot, it turned out, so Wildcat sales ended after 1970… but a yearning for the glory days of the Wildcat must have inspired some Buick dealers to create their own Wildcats during the 1990s. Here’s one of those rare special-edition cars, found in a Denver-area self-service yard.

Our Abandoned History coverage of the Turbo-Hydramatic transmission series continues today. The THM was a singular solution to two different automatic transmissions in use by Oldsmobile, Cadillac, and Buick in 1963. Turbo-Hydramatic arrived at a time of modernization for the automatic, which prior to the mid-Sixties was regarded as inefficient and less than smooth.

The THM400 was the 1964 replacement for the Hydra-Matic and Buick’s Dynaflow and established itself as a smooth and reliable gearbox. It proved useful in a variety of luxury and heavy-duty applications and shrugged off weight and torque easily. In short order, it took off as the transmission of choice for various small manufacturers outside of GM. However, no matter how excellent the THM400 was, it found itself squeezed by a drive toward greater fuel efficiency. It was also a bit hefty to be of broad use in smaller or lighter passenger cars. GM needed more Turbo-Hydramatics!

A few weeks ago, we concluded Abandoned History’s two-part coverage of the Chrysler UltraDrive transmission. Within the comments was a request for more transmission coverage of an equally abandoned nature. Let it be so! Come along as we discuss the vast automatically shifted expanse that was the Turbo-Hydramatic transmission family, by General Motors.

There has been much speculation over the past week regarding General Motors’ trademark application for a new Buick logo. Likely related to a swath of new EVs on the horizon (but not yet confirmed), the news fired up the old Abandoned History thought box. Why not take a look at all of Buick’s past logos? We began yesterday in 1903, and pick up today in 1942.

According to a recently filed trademark application, Buick’s familiar tri-shield logo may be going the way of the dodo. It’s been suggested the potential logo change is in pursuit of a revised image, in preparation for the Brave New World of EVs that Buick will soon unleash upon millions of eager customers. However, given the company has been around for over 120 years this is far from the first time Buick has swapped its badge.

Remember, not many years ago, when American car shoppers could choose among dozens of new Detroit sedans? For the 2006 model year alone, General Motors offered 12 different four-door sedans, and that’s ignoring sub-models plus the sedans bearing the badges of (GM-owned) Saab and Suzuki. Today, there are three new GM sedans available here, and both of the Cadillacs are built on the same platform as the Camaro. The Buick Division got out of the US-market sedan game when the final 2020 Regal rolled off Opel’s line in Rüsselsheim, but the very last proper full-sized Buick sedan was Hamtramck’s own Lucerne. I found this Northstar-equipped first-year Lucurne in a Colorado Springs yard last month.

We return to the saga of GM’s High Technology engine today, after taking a diesel detour in our last entry. Concurrent in the High Technology engine’s timeline, the Oldsmobile diesel’s failure was quick, but certainly not painless. It put the majority of American consumers off the idea of a passenger car equipped with a diesel engine. And by the time GM pulled the diesel from its various brand lineups, there was a strategy change over in HT4100 land: Not calling the engine HT anymore.

In today’s edition of Abandoned History, we return once more to the late Seventies engines of General Motors. After the disaster which was the V8-6-4 and the subsequent release of the quite flawed HT4100 V8, we take a sidestep today into diesel. Time for a turn with the cost-cut cast iron Oldsmobile oil burner that accompanied the troubled gasoline engines at GM dealerships across the country.

Today’s Rare Ride was a single-year offering at Buick; it came and went in 1958. As General Motors reworked its large car offerings that year in response to styling changes at one of its biggest competitors, it reintroduced a historical nameplate at Buick: Limited.

General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.

Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.

Ninety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

The chip shortage has struck again.

General Motors is going to temporarily halt production at most of its North American assembly plants, starting Monday, because the shortage of semiconductor chips continues.

Buick was one of the major sponsors of the United States Olympic Team for the 1984 Summer Olympics in Los Angeles— you know, the Games that got boycotted by the Evil Empire as payback for our boycott of the 1980 event— and the centerpiece of that sponsorship came in the form of a very special car: the 1984 Buick Century Olympia. We last saw one of these rare machines back in 2014, and now the Junkyard Find series returns with another, found in the San Francisco Bay Area a couple of months back.

Today’s Rare Ride is a very unique example of the final generation Buick Riviera. A holdout in the personal luxury coupe space, the Riviera was the last large two-door the company ever produced.

Today’s Rare Ride represents the only time in history Buick built a two-seat car, and the only time a Buick had pop-up headlamps. It was also the last time Buick made a factory convertible in the United States, as the Opel Cascada wasn’t built domestically and was not a real Buick.

Let’s check out the Eighties low-volume experiment that was Reatta.

It seems unlikely that 2022 Buick Enclave buyers asked for a more-aggressive/more-masculine face for its popular three-row crossover, but who knows what’s said in focus groups convened in windowless conference rooms — or, over the past year, over Zoom.

Buick is on my brain.

Not only does an Envision test vehicle sit some 20-odd stories beneath my feet in my parking garage, but the brand has been running its usual ad blitz during the NCAA men’s basketball tournament (and presumably, the women’s, too). The tourney is one of my favorite sports events of the year, so I’ve been tuning in.

This means I’m seeing many Buick ads. This means the brand that this here site once put on Death Watch — and earned me at least one angry phone call from Buick PR — is still soldiering on.

Though its nameplate dated back to the Thirties, the Century was an all-new model for Buick in 1973. The Century promised exciting value and (optional) power and luxury in the mid-size segment.

Let’s check out this very basic three on the tree coupe.

The Consumer Electronics Show, typically held in Las Vegas in January, is virtual this year. Because of the coronavirus, as I am sure you’d expect.

As we’ve arrived at another edition of Thanksgiving in this, the Most Awesome Current Year, let’s celebrate with a very American Rare Ride. Today’s big boat was the pinnacle of the Buick brand in 1980. Full of acres of ruched velour and wood-look trim, the Park Avenue took Electra to new heights before the fancy name ever became an independent model.

Come along and enjoy American Luxury, even if it’s not an Oldsmobile.

Today’s Rare Ride was formerly unknown to your author. A brief boutique brand in the Fifties, Woodill went away long before most of you were even born. Let’s see if we can learn a bit more about this American take on the classic British roadster formula.

The Buick Encore GX, a larger, unrelated Encore with fewer cylinders than you’re used to, quietly appeared in the brand’s stable just as “pandemic” became every newscast’s favorite word. Like its Chevrolet Trailblazer fraternal twin, the Encore GX boasts a more spacious body than its subcompact stablemate and a brace of three-pot engines designer for power and thrift.

While the little Encore has been Buick’s sales leader for years, the brand says that’s already changed. Still, there are no immediate plans to ditch the GX’s smaller namesake.

After writing about more than 2,000 discarded vehicles during the past 13 years, I haven’t found many legitimate machines from the Golden Age of the Detroit Muscle Car. I believe this era started with John DeLorean’s brilliant marketing of the 1964 Pontiac GTO and ended at some point during the 1972-1974 period, depending on how many beers you’ve consumed before beginning the debate about the edge-case vehicles.

Today’s car meets most of the requirements: a GM A-Body coupe with spiffy graphics, a thirsty big-inch V8 engine, and school-of-hard-knocks small chrome bumpers.

Today’s Rare Ride is just one of the many attempts General Motors made throughout the 1980s and ’90s to chase after those youthful customers who ate dinner after 5:15 p.m.

It’s an aggressive Buick LeSabre T-Type from 1988.

The General’s Buick division went all futuristic starting in the middle 1980s, hoping to win back (younger) American buyers who were switching their loyalty to high-tech European machinery at that time. The sleek Reatta two-seater came along in the 1988 model year, but the 1986 Riviera (and, to a lesser extent, the Somerset) were the first models to get the science-fiction touch.

Here’s a maximum-options Riviera T-Type coupe, which came with 800-way power seats and a touchscreen computer interface, spotted in a Silicon Valley self-serve yard last month.

Not long ago, Rare Rides presented Buick’s very special celebration of the company’s 75th anniversary via the 1978 Buick Riviera. Today we’ll fast forward five years and have a look at another anniversary Riviera.

It’s the Riviera “XX,” from 1983.

Riviera. The mere mention of the name brings to mind visions of luxury. Perhaps of a CRT that glowed brightly on a stormy night, as your grandmother drove you home from a 4:55 p.m. dinner at Old Country Buffet. Or perhaps of the GM 3800 V6, maybe in elite supercharged form.

Today’s Rare Ride predates either of those anecdotes, and is special for a very different reason: It’s a last-of moment.

Like its Chevrolet division mate, Buick plans to spend the 2020 model year filling white space in its lineup, hauling the tweener Encore GX from overseas to plug the gap between the existing subcompact Encore and the larger Envision. Beneath its hood, however, the Encore GX is anything but larger — at least when displacement is concerned.

Once the Encore GX arrives, the Ford EcoSport won’t be the only domestic crossover available with a three-cylinder engine. In fact, the Encore GX will be the only crossover offered in America with a choice of triples. No four-bangers invited to this party at all.

Around these digital pages, Buick gets a bad rap. Some have negative connotations of Buick as an old person’s car (disclaimer, my paternal grandfather was a Buick man) or hold grudges simply because the brand was continued while Oldsmobile and Pontiac were killed off during the Great Recession (disclaimer, my father was an Oldsmobile man), seems few have good things to say about the division from Flint.

Disclaimer: I hate the theme music from Buick’s TV commercials.

Let’s make a deal, then. Let’s try and ignore the badges on this 2019 Buick Envision for a few minutes. Let’s evaluate this entry-level luxury crossover against the competition, rather than against whatever demons lurk within our collective subconscious.

After our most recent Rare Rides post, your author perused The Big List of BDB Ideas and discovered a suggestion commenter Sgeffe made many moons ago. He suggested the most basic coupe A-bodies on offer in 1979. Feeling cheap? Let’s get weird.

Today’s Buy/Drive/Burn brings three big and brawny American luxury coupes from 1963. You’ll have to burn one — no exceptions.

Long before Opel became a donor for the badge-engineered Cadillac Catera and Buick Regal, the then GM-owned company shifted its own cars on North American soil. Today’s Rare Ride is a very early example of such a North American offering: It’s a two-door Rekord sedan from 1960.

We know, we know — you just wrapped up a lengthy and animated conversation about Buick with your coworkers, and you’re all Buicked out. Well, here’s something extra to chew on.

General Motors has filed a trademark application with the U.S. Patent and Trademark Office for use of the name “Enspire” on motor vehicles. No, this doesn’t concern Chevrolet or Cadillac or GMC, that’s for sure. It does, however, concern Buick, as Enspire is the name given to a concept vehicle revealed last spring in China. But what would a production Enspire look like?

There are many things I don’t like about Los Angeles. The traffic, the cost of doing just about anything, the traffic, the sprawl, the traffic, the oversaturation of chain fast-food restaurants and billboards, the traffic.

However, there is one thing that makes me rethink my living situation. One thing that tempts me to move to the West Coast.

It’s not the weather, or the beach, or the chance at Hollywood stardom. It’s the roads.

The Buy/Drive/Burn series has ventured into unpopular cars territory a time or two before. Most recently we discussed three large American sedans that are most unpopular indeed (two of those three are now on their way out). Today we pick a Buy amongst three lower-volume midsize offerings from second-tier luxury brands.