Cadillac's Hazy Diesel Engine Program Tentatively Bites the Dust

Steph Willems
by Steph Willems

It’s looking increasingly like the compression ignition engine won’t get an opportunity to redeem itself at Cadillac. After making diesel a dirty word in the early 1980s with the help of Oldsmobile’s cantankerous, oil-burning 5.7-liter V8, GM’s luxury arm dived back into diesel development towards the end of the last decade. A recession and bankruptcy put the kibosh on those outsourced plans.

Then, in 2014, happier economic times brought about a renewed interest in the pursuit of diesel. Cadillac hoped to woo MPG-loving Europeans by outfitting new sedan models with diesel powerplants developed in-house. Americans would get a taste, too.

Scratch that, says Cadillac president Steve Carlisle.

Speaking to Automotive News, the brand’s head honcho, who took over from a deposed Johan de Nysschen in April, says Cadillac is having second thoughts about diesel. Blame newfound scrutiny from regulators and the tarring and feathering of the fuel by European lawmakers — the same people who, just a few years earlier, incentivized its use.

“We have been working on diesel, but the markets may be changing more quickly than we anticipated,” Carlisle said. “Going forward, we will focus on electrification.”

The Cadillac boss stopped short of saying the program’s scrapped. Frankly, it’s odd the program made it this far. It was only a year old when Volkswagen’s diesel debacle made headlines in 2015. Cadillac’s parent offloaded Opel, a key engine development partner, in 2017. The tea leaves weren’t exactly promising smooth sailing in the years ahead, yet Cadillac pressed on, hoping to offer four- and six-cylinder diesels in a variety of models, including the just-launched XT4 crossover.

The plunging market share of diesel in Europe, further vehicle emissions tightening, and a German court ruling allowing cities to ban oil-burning vehicles have probably made things too bleak to continue. Back in January, de Nysschen was busy pouring cold water on plans for a diesel-fueled entry into the European market.

“If we want to be successful in Europe, we have to have the product – smaller cars and crossovers with the right propulsion systems,” de Nysschen told Wards Auto. “If we went to Europe now and wanted to be successful, we would have to invest in developing a family of diesel engines, which would be insane because they would have a very limited lifespan. It would make no sense.”

One wonders how far the program progressed.

In the U.S., diesel faces calmer waters. Fiat Chrysler still offers the 3.0-liter EcoDiesel V6 (after getting itself in deep EPA trouble not long ago ago), and Ford and GM have light-duty diesel 3.0-liter six-cylinders on the way. There’s also 1.6-liter and 2.8-liter diesels on offer in smaller GM cars, crossovers, and mid-sized trucks.

Carlisle believes diesel still has a place in modern world, especially in trucks, and will for many years to come. Whether this is enough to keep the program alive remains to be seen.

[Image: General Motors]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
3 of 50 comments
  • El scotto El scotto on Sep 16, 2018

    DW and HDC are commenting again. All is right in the TTAC comments.

    • Highdesertcat Highdesertcat on Sep 17, 2018

      Good to see you're still on ttac, el scotto. I've been out of the good ol' US of A since before Memorial Day and didn't come back until after Labor Day. Ensenada, Baja California, Old Mexico, is a wonderful place to be. I highly recommend it!

  • Luke42 Luke42 on Sep 17, 2018

    Cadillac should be competing with Tesla, rather than BMW. Diesels are over, as much as I enjoyed driving my Jetta TDI (when it ran). Electric is the future. Yeah, moving to New technology is risky, but that's where the new customers appear to be, and it's definitely the hype is. Cadillac will continue to struggle as long as they do the same old ICE thing, because everyone who wants to pay the non-depreciates.prixe for an Escalade or a knockoff BMW already has one. But EVs are different -- there's a lot of unmet demand there, relatively speaking.

  • Peeryog Everytime I see one I am reminded of the current Santa Fe. And vice versa.
  • Original Guy I watched that Moscow parade thing. (With the Cyrillic captions because my Russian is a little rough.) I won't give the whole thing away, but it started off with a couple of dudes riding around in stupid useless convertibles, standing up like Hitler, who I'm pretty sure was an actual Nazi. They drove around in circles and kept stopping to ask if anyone had seen all the missing military equipment, and all the guys kept moaning back, that no, they hadn't, ask the next section of guys.They looked around for someone shorter and sicker-looking than Putin but they were unsuccessful so they let him speak.The North Korean military was there, I guess the invasion has begun. The North Korean guys were skinny but their rifles were nicely polished, I guess they have plenty of time on their hands between meals.Some of the Russian military guys carried little white flags, I assume they keep those handy in case they run across any U.S. Marines.
  • Marc J Rauch EBFlexing on ur mom - Ethanol is compatible with more types of rubber, plastic, and metal than gasoline and aromatics. This means that ethanol is less corrosive. The bottom line is that long before ethanol could have any damaging effect on any engine component, gasoline and aromatics would have already damaged the components. And the addition of ethanol doesn't exacerbate the problems caused by gasoline and aromatics; it actually helps mitigate them.
  • Original Guy Today I learned that a reverse brake bleeder (and a long borescope) can be helpful if you are autistic and don't have any friends and no one wants to work with you to bleed your brakes. Also it is quick, once you figure out the process.When Canada assembled my truck back in circa 1995, they apparently used a different clip to attach the brake pedal (and switch) to the brake booster than what is technically called for. It is tough to realize this when the spring steel clip flies off to who knows where. Of course I ordered the wrong clip trying to match the style that I saw buried up in the dash before it flew away. My truck now has the 'correct' clip, everyone can relax.I ordered some more brake fluid (DOT 3, nothing fancy) but it turns out I still have two fresh bottles (my shelves aren't empty, I just have too many shelves).Went to install my fancy new Optima YellowTop battery and it turns out I need a new side post terminal bolt. (Yet another order placed, bring on THE TARIFFS.) It would be a shame to strip out the threads on a nice new battery, no?Good news: The longer it takes me to get my truck started again, the more I save on fuel. 😁
  • Normie Weekends here would be a great time for everyone to join in praise of dog dish hubcaps on body-color matched steelies!
Next