Ford Tech Chief Doug Field Leaving As Automaker Retrenches

Michael Strong
by Michael Strong

Ford Motor Co.’s transition away from an electric vehicle-centric auto company and toward a more flexible enterprise was highlighted by the creation of a new team dubbed the Product Creation and Industrialization team and announced departure of Ford’s EV guru Doug Field.


The new team aims to revamp the company’s focus, including a change in the vehicle portfolio. That starts with the recently announced Universal Electric Vehicle platform, as well as a new midsized pickup, the next-gen F-150 pickup and F-Series Super Duty. The change will be shepherded by longtime Ford executive and current COO Kumar Galhotra.

Galhotra has marching orders as head of the new group: accelerate the Ford+ plan to hit its 8 percent adjusted EBIT target margin by 2029 by “delivering one of the most intensive product, software, and services rollouts in Ford’s history.”

Jim Farley, Ford president and CEO, said the move is the “culmination of years of work and progress to create the modern Ford – a talented, unified organization capable of scaling high-quality, software-defined vehicles with a choice of propulsion, distinctive digital experiences and features, and a personalized ownership experience that improves over time.”

Officials quickly noted that the company isn’t abandoning electrification, but it has shifted toward hybrid development and production instead of creating new electric vehicles. Perhaps nothing signifies that change more openly than the collegial departure of Field, who is leaving for an unexplained new role somewhere else.

“I'm honored to have been a part of leading Ford during an unprecedented period of technology and market disruption,” Field said, who spent time at Tesla and Apple before joining Ford five years ago. “I believe Ford now has a winning technology strategy and plan. The first breakthrough product off the Universal EV platform — a midsize pickup — is on its way to production. We have clearly defined hardware, software, and electrification plans across our full product line. 

“The initial quality of our core technologies is now near the top of the industry. Most importantly, we have incredibly talented teams across these disciplines, ready to carry Ford into the future. I am completely confident in them and so excited to see their work in the coming years.

“I have been incredibly lucky to be at the center of disruption and innovation at Apple, Tesla, and now Ford, and I look forward to giving some of that experience back to the world.”


[Images: Ford Motor Co.]


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Michael Strong
Michael Strong

Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.

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  • Chu139017205 Chu139017205 on Apr 21, 2026

    Are there not any native Americans able to fill these jobs? No fords for me.

  • Lloyd Bonified Lloyd Bonified on May 21, 2026

    Why do they have to be one or the other? They build vehicles. EV's are vehicles. ICE powered cars and trucks are vehicles. No reason to go all in on one or the other. They shouldake them better though regardless of powertrain

  • Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
  • Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
  • Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
  • Master Baiter This is what happens when you take a chance on a startup auto company. Designing and building cars is hard.
  • Pwrwrench IIRC the most efficient version of the CRX was not sold in California, due to the "tune" of the 50+ mpg engine not meeting the emissions standards. The ones sold in California were rated in the upper 40s.Also, nearly all of these that I saw in SoCal were red, except for a few white ones.
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