The Standard Ioniq 6 EV Has Been Dumped
Hyundai will not be bringing the updated 2026 Hyundai Ioniq 6 EV to the United States. However, Americans will still be able to lay their hands on overstocked 2025 models and the performance-enhanced 2026 Hyundai Ioniq 6 N.
Despite the automaker having revealed the refreshed Ioniq 6 last year, with all signs pointing to it coming to U.S. dealerships, Hyundai has decided to keep the base model away from the market. There are a lot of reasons as to why, most of them quite obvious.
The all-electric Ioniq 5 is significantly more popular and produced domestically, helping it avoid some of the recent tariffs targeting imported automobiles. In terms of sales, the Ioniq 5 crossover saw 47,039 deliveries inside the United States for 2025. However, the Ioniq 6 sedan just managed to move 9,989 units within the same timeframe.
While both models experienced a decline in demand during the third quarter of the year, the difference in peak sales was also much wider for the Ioniq 6. This suggests that some people will continue to purchase the all-electric crossover without benefiting from the $7,500 federal EV tax credit, with far less willing to move on Hyundai’s sedan.
This isn’t an issue of allocation either. Hyundai dealers have enough inventories to serve anybody that still wants the regular version of the Ioniq 6 for several months. You might even be able to negotiate a sizable discount on them since they’re not exactly flying off the lot. But those pre-2026 models (below) will be the end of the story on this market — unless you want to splurge on the sporty N variant.
"Going forward, our award-winning Ioniq 6 lineup will consist of the all-new Ioniq 6 N," a Hyundai spokesperson confirmed with Edmunds. "Ioniq 6 N arrives later this year. In the meantime, 2025 Ioniq 6 sedans continue to be available."
Unlike the standard Ioniq 6 Hyundai offered with a single or dual-motor setup, pushing anywhere from 149 to 320 horsepower, the N version boasts a juicy 641 electrified ponies capable of launching the vehicle to 60 mph in roughly 3 seconds.
It comes with upgraded brakes, an improved suspension, grippy tires, an aggressive appearance package, and an MSRP suspected to be in excess of $70,000. That’s almost double what the base version retailed for last year, especially if you managed to talk the dealer down after noticing there were a few more than they needed in the showroom.
With data showing that the average EV tends to go to individuals making over $200,000 each year, it makes some sense for Hyundai to stick with the pricier N model. But this has also been a criticism for why EVs haven’t seen the adoption rates allegedly desired by the previous government and industry leaders. One would think automakers would want more electrics with budget-conscious MSRPs if they were concerned about volume.
But we can point back to the Ioniq 5 for that. Like some other brands, Hyundai dropped the price of its most-popular electric model immediately after the United States ended the federal EV tax credit scheme in September.
In 2024, the Hyundai Ioniq 5 (above) started right around $43,200. For 2026, it’s going to launch with a base MSRP of $36,600 — which slightly undermines the whole premise of automakers needing EV to be subsidized by taxpayers in the first place. However, we don’t know exactly what the margins on these vehicles were.
Previously, Hyundai said it was targeting a profit margin of over 10 percent on its EVs. But subsequent analysis suggests that the number may have been closer to 20 percent going into 2025. That’s exceptionally high, even relative to combustion trucks, SUVs, and luxury vehicles which boast some of the highest profit margins for automakers already.
That said, reducing MSRP to help drive volume after the tax credits were removed is going to eat into whatever margins Hyundai previously enjoyed. Automakers have also complained about how sizable the development costs for EVs have been over the years. But if the locally produced Ioniq 5 isn’t still making the business money, one assumes Hyundai would have abandoned it along with the standard Ioniq 6.
Frankly, it’s a little sad to learn the model won’t be around — and that’s coming from someone who is hardly known as an advocate for electrification. The Ioniq 6 was one of the more interesting all-electric vehicles on the market. Charging times were admirable and peak range often bested the boxier Ioniq 5 thanks to the 6 having a more aerodynamic profile. It was also the cheaper of the two before the post-credit reductions. But it doesn’t really make sense for Hyundai to field two versions of what are effectively different body styles of the same model when one wasn’t selling and now costs significantly more to ship stateside.
[Images: Hyundai]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Since adding automotive writing to his repertoire, he has become an ardent supporter of the right-to-repair movement, discussed the status of the automotive sector on national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone should ever have to. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. Alleged to be contrarian, Matt claims to prefer understeer and motorcycles.
More by Matt Posky
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Oberkanone Dacia makes product line of affordable vehicles. An entire product line. One vehicle is not the answer for all needs. Dacia does affordable well.
- YaMoBeThere This is an egregiously bad AI generated article, the middle of the article is repeated twice... but yea go ahead and nitpick about my comment pointing that out
- Slavuta Is this Ok if I use OEM all weather floor mats? Yes, the ones that came with 2011 Mazda3 were not good. But the ones in 2017 Mazda6 are excellent. BTW, in that picture, Grand Cherokee on Kumho tires. Is this also an advert or just coincidence?
- Bar170111344 "GM was on track to spend $31.7 billion on compliance technology through 2031."I'll just mention, that expenditure would have gone into research and development, and that would have driven U.S. manufacturing innovation. On the industrial side, R&D is necessary for U.S. manufacturers to remain competitive in the world. It's absolutely no surprise China is running rings around us. The prospective $ savings GM is looking forward to hasn't impressed the stock market. Year-to-date return of -5.65%. -7.05% in the last month. PE 20:1, inflated by the falling share price. Not to be insulting by any stretch, but it has never been like Mary Barra to get out ahead of anything. She's not an innovator and not a risk taker. She's a good engineer.Honestly - in that industry, which I worked in for decades, being regulated is like having a security blanket. You can be mediocre, blame it on regulation, and still make a buck. And with the federal government now digging an even deeper moat around GM and Ford, it's clearly suppressing American innovation and excellence.
- Jks168824641 Mercedes, 2023 GLC 300’s start/stop feature is so smooth and seamless that I hardly notice it. I really appreciate it in slow traffic or drive through lanes for fast food
Comments
Join the conversation
THESE TYPE OF CHANGES TAKE A LONG, LONG TIME.
Imagine what it would cost to feed the family at Mickey D's if you got a $75 tax rebate for every Big Mac you bought.