BMW Prices Set to Climb in July
BMW will soon share some of its tariff costs with buyers. Cars Direct recently reported that the automaker would bump pricing on many models by as much as 1.9 percent starting July 1, which could increase buyers’ costs by $2,500 on some vehicles.
The X5 M and X6 M Competition see the largest price bump of $2,500, while the Z4 and 4 Series Coupe jump by $1,100. BMW recently updated the M2 and 2 Series cars, increasing their pricing at the same time, so they are excluded from this round of changes. The automaker also did not increase prices for its EV models.
BMW initially promised to hold prices flat in April when the tariffs went into effect, so it’s not all that surprising to see this move after a few months of imports for the automaker. That said, it was clear that the 2 and 3 Series cars were important models for the brand and said earlier this year that it would “price protect” them.
Despite that, BMW boosted M3 pricing by $1,700 for the 2026 model year, pushing it to almost $80,000 to start. The M3 Competition is now almost $84,000, and while it might seem like small price increases are nothing to luxury car buyers, a slight price bump can make the difference for entry-level buyers new to brands like BMW.
[Images: BMW]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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More money for cars that I lost interest in years ago. BFD.
The sticker price going up doesn't mean squat. The transaction price is what matters. If BMW raises prices too much, customers walk away, forcing incentives to be added.