Mercedes-Maybach Reveals New S-Class, Teases Arrival of Maybach VLS Minivan
Mercedes-Benz officials seem to enjoy giving into a bit of irrational exuberance on occasion, and it’s happened again with the release of the newest Mercedes-Maybach offerings, which will include a new “Grand Limousine of luxury.”
The new over-the-top S-Class gets a revamped V8 putting out 538 horsepower, but it’s the V12 that gets people salivating with at appropriately unnecessary 621 hp. However, those wacky Germans didn’t stop there. The company elected to make a Maybach version of the all-electric VLE minivan it debuted earlier this month, dubbed the VLS.
The world’s most obnoxi, er, luxurious minivan is based off the Vision V concept Mercedes showed at the New York International Auto Show. Calling it “unparalleled,” it does make the ottomans that pop out on the Kia Carnival when you recline seem almost silly. In case one wonders just how pretentious a minivan can be, read on.
“This extravagant Grand Limousine transforms the generous space into an extraordinary private lounge with everything that characterizes a Mercedes‑Maybach: impeccable craftsmanship, luxurious materials and exquisite design details,” the company said in a release with a teaser photo.
“It's a true Maybach, now combined with the ultimate spatial and immersive digital experience, elevating automotive excellence even further.” Beyond that, there is little information, including whether the VLS will use the same all-electric setup as the VLE or will it come with one of the new Maybach gas-fired, er, powered drivetrains used in the sedan.
And while an uberluxurious minivan does capture attention, the new Mercedes-Maybach S-Classes also saw some noteworthy changes, including a front grille that boasts a more “sculptural interpretation” while also being 20 percent larger. Plus the Maybach emblems on the c-pillar and the Mercedes star on the hood are illuminated.
“Each element has been designed to project quiet authority, never ostentation,” Mercedes confidently asserts, noting that even the Maybach name on the grille lights up. The twin-star design headlights receive rose gold accents further differentiating the Maybach from the conventional S-Class.
“For 105 years, the Maybach name has stood as the benchmark for automotive excellence,” said Ola Källenius, chairman of the Board of Management of Mercedes‑Benz Group AG, in a statement. With the launch of the new Mercedes-Maybach S-Class, this legacy continues with new levels of exclusivity and comfort.
“With the AI-powered MB.OS, we are further elevating the digital customer experience. The Mercedes-Maybach S-Class is the next highlight of the biggest product launch program in our history. Mercedes-Maybach is an important strategic pillar in expanding our top-end segment.”
The new Maybach is the first to use the Mercedes operating system, which is tied to the fourth-generation MBUX infotainment setup that gets a unique Maybach twist. Ensuring buyers feel like their enjoying an very special experience, they still enjoy Robbe & Berking silver champagne flutes and a rear refrigerated compartment to hold the champagne bottle.
Plus the brand’s Manufakture Made to Measure program ensures that space is adorned in the specific colors — over 400 are available — and fabrics selected by the buyer. Mercedes offers “endless” combinations of Nappa leather, stitching, embroidery, and other bespoke finishes to ensure it is “their” Maybach.
There are a slew of performance, handling, safety, and infotainment enhancements to the 2027 model that will ensure that Mercedes will meet is sales targets for the newest versions. The first versions will come rolling out of the Sindelfingen plant, in Factory 56, regarded as one of the most advanced production facilities in the world, later this year.
No word on price, but … if you have to ask …
[Images: Mercedes-Benz]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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- Amwhalbi My 1972 Mercury Capri was my first stick shift car. God, I miss that thing. It was a blast to drive.
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- Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
- Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
- Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
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Fantastic car. The first two Maybachs I ever saw were in Istanbul, of all places.
It's meant for the Chinese market.