Volvo Axes Compact EX30 EV in U.S. While EX60, EX90 Carry On
Volvo is cutting its compact EX30 electric vehicle in the U.S. with the company no longer taking orders at the end of March and production ending by the end of summer.
According to TheDrive.com, the EX30 and EX30 Cross Country model will both be discontinued, although the little EV crossover will continue to be sold in Canada and Mexico and in other markets globally. U.S. dealers were informed of the plan last Friday, the website reported.
A Volvo spokesperson said the decision was made after “a thorough evaluation of our business and operational strategies and is a direct response to shifting market conditions and financial factors.” The end of the EX30 may not be permanent as the Volvo spokesperson also said the company continually evaluates “every aspect of our business, including our product offering,” and the company will continue to watch the U.S. market.
The move comes just a few weeks after the company showed an updated version of the EX30 with a new powertrain, a redesigned user interface while offering vehicle-to-load capability. The U.S. version was initially produced in China starting in 2023, making it subject to the 100 percent tariff imposed by the Biden administration; however, Volvo moved it to the Ghent (Belgium) plant to secure a lower tariff.
Volvo Cars revealed plans to increase production of the midsize EX60 SUV due to increased demand. However, much of the push came from Sweden and Germany, the company noted. The company will begin taking orders for the EX60 in the U.S. “later this spring.”
Officials plans for the EX60 as well as the EX90 large electric SUV remain unchanged for now. Those vehicles will be produced at the automakers plant near Charleston, South Carolina.
[Images: Volvo]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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Poor thing looks terrified.
The EX30 is a terrible EV that has had every battery recalled. Volvo is washing their hands of it.