Subaru

Matt P. covered Subaru's WRX price cut today, along with the car's sales issues.

Will dropping the price give this generation of the WRX a shot in the arm? Or do we need to wait until the next generation arrives?

Subaru has tweaked the pricing of the 2026 WRX following what looks to be one of the worst sales periods in the model’s history. Deliveries of the model fell by over 40 percent last year in the United States, spelling trouble for the all-wheel drive sport compact. In response, Subaru has brought back the base trim — lowering the WRX’s entry point by over $5,000.

The 2026 Subaru Uncharted has arrived with a starting MSRP of $34,995. This makes it the most affordable all-electric model in the company’s current lineup. However, this was accomplished by making all-wheel drive an optional extra — which is something Subaru hasn’t done since Symmetrical AWD became standard equipment in 1996.

The 2026 Subaru Outback is here. And it's very much what you'd expect -- in both ways good and bad.

Subaru’s STI performance badge has been absent for several years, with the automaker previously stating that the next vehicle to wear one would be electrified. However, the company recently announced that it had prepped two STI concepts for the 2025 Japan Mobility Show — one of which happens to be powered by gasoline.

Subaru has long been building a reputation as a purveyor of practical cars with off-road utility. Some models even have Wilderness trims that are quite capable when the road goes away.

But not every buyer wants to get that wild. Enter cars like the 2026 Subaru Crosstrek Hybrid.

Toyota’s sports car partnership with Subaru might be coming to an end. The tie-up delivered the Subaru BRZ and Toyota GR86, but a recent report shows that Toyota may take its version of the car in a different direction.

Subarus are known for being plenty capable in the great outdoors, and we all know that the brand tends to move a lot of metal in states that have a high percentage of people who like to play outside. If you travel to New England, Colorado, the Pacific Northwest, even parts of California, you'll see that Subarus are the vehicle of choice.

That said, most auto-industry observers know that some car buyers select models that are highly capable off-road but never venture beyond Trader Joe's.

Enter the 2026 Subaru Forester Wilderness. You may never, ever feel the pull to take it past the daycare drop-off line, but should you want/need to tackle a difficult trailhead or clamber over a few rocks, well, this rig is more than capable.

The Subaru Legacy is no more. Conceived by the Japanese automaker to intentionally cater to the North American market, the Legacy sedan has been around for 36 years. But the final model exited Subaru of Indiana Automotive on September 12th, completing the production run of the brand’s first model manufactured in the United States.

Some Toyota, Lexus, and Subaru models are being recalled because of a problem in the HVAC system.

Fresh off a recent makeover, the Subaru Forester will soon roll into American dealers for the 2026 model year. Some trims will hold the line on price - but one jumps rather significantly.

There are weekend warriors who car camp and then there are transcontinental travelers living out of their vehicle for weeks, months, or even years. Both are great forms of getting out there, but for my husband, Andy Lilienthal, and me, the latter suits us better. 

With solid state batteries alleged to be the x-factor that will make all-electric vehicles too good to resist, the entire industry has been hyping them up for years. While Toyota is supposed to be the automaker having made the most development progress, Subaru recently announced that it’s already testing them on assembly lines. But they aren’t being installed into vehicles, they’ve instead been equipped within industrial robots.

In this thrilling video, I take a 2000 Subaru Impreza 2.5RS for a spin, but this is no “normal” 2.5RS. This car has been taken to the next level with a crazy engine, transmission & drivetrain swap.

Subaru released the VB-generation WRX for the 2022 model year, immediately stirring controversy with the car’s funky styling, high price, and lack of an available STI model. Buyers are voting against the car with their wallets, as it saw declining sales last quarter, while Subaru overall increased sales by 4.5 percent..

I live in Colorado, which means that my local junkyards offer a comprehensive history of just about every Subaru model sold since the dawn of the 1980s (and sometimes before then). One had evaded me for many years, though: the one-year-only Legacy SUS. Now I've found a genuine SUS within sight of Pikes Peak.

Today we bring you a 1997 Subaru Impreza Coupe.

I was in New York last week to see the 2026 Subaru Uncharted unveiled.

NEW YORK CITY -- The future of the EV market is a bit up in the air, especially as tax credits die and there's pushback against government policy that might have incentivized EV buying.

No matter, says Subaru. The brand continues to dive deeper into the pond with the 2026 Subaru Uncharted. This follows the Trailseeker, which was unveiled at the 2025 New York Auto Show alongside the updated Solterra.

Subaru added this new tS trim to the WRX lineup for 2025. tS stands for Tuned by STI (Subaru Tecnica International). It means you get includes added performance equipment, a distinctive look, and a six-speed manual as your only transmission choice.

Several Subaru models are set to become more expensive. Citing “current market conditions,” the automaker said it would update pricing “to offset increased costs while maintaining a solid value proposition for customers.”

It appears that the reason the Subaru WRX STI is no longer available has to do with European emissions regulations.

So, perhaps to get the STI back, it will need to be electrified?

The press days of the 2025 New York International Auto Show are in the books.

Subaru redesigned the WRX a few years ago, but enthusiasts immediately noticed something was missing. The brand’s vaunted STI configuration didn’t appear alongside other versions of the car, and we now have a good idea of why.

NEW YORK -- We've brought you the 2025 New York International Auto Show debuts from Volkswagen, Kia, Hyundai, and Subaru. And there's more show coverage to come.

Subaru has chosen the New York International Auto Show as the place to debut the 2026 redesign of the Outback. Returning for a seventh generation, the model has been one of the best wagons still available on the North American market. Subaru would never call it a wagon, of course, and the redesign seems to be pushing the model more toward the SUV end of the spectrum.

Subaru revealed a pair of electric vehicles for the 2025 New York International Auto Show. One of these is the all-new 2026 Subaru Trailseeker EV, which will become the brand’s first battery electric utility vehicle, whereas the other model is an updated version of the Solterra crossover featuring improved range.

I am in New York for the 2025 New York Auto Show. It's that time of year again.

I've been a bit tough on the most recent version of the Subaru WRX, which is funny since a decade ago I wanted a WRX in a bad way. I've also been bummed that Subaru binned the STI trim. But the 2025 Subaru WRX tS does a lot to make me not miss the STI.

At next week’s New York International Auto Show (NYIAS), the Subaru brand will unveil an all-electric crossover-type vehicle – one bearing an entirely new nameplate.

You’d never know the 2025 Subaru Forester Hybrid was a hybrid from 10 feet away. Subaru says that’s intentional, and it doesn’t want to broadcast the new electric motors, regenerative braking, or battery in the trunk to the world at large.

I generally look for interesting cars for this feature, and a 15-year-old Subaru sedan is probably a bit more bland than you're used to. On the other hand, sometimes we need a break from the weird and the sporty and the off-roaders -- sometimes you just want to see some cheap wheels. We all need basic transport. Such is the case with this 2010 Subaru Legacy.

Last year, Toyota announced that it was developing “ new engines tailored to electrification and the pursuit of carbon neutrality” in tandem with Mazda and Subaru. While the units would differ immensely from each other, all of them leverage things like electrification and/or alternative fuel types to maximize the efficiency of internal combustion. However, Toyota has let slip that it was actually eyeballing performance applications and that the 2.0-liter turbo was already being tested for use in GR-branded sports cars before moving to the more mainstream models.

It's Friday so it's podcast time!

The Chicago Auto Show is this week, and while it might not be as exciting as events of years past, Subaru has a few treats for attendees. The automaker announced the 2026 Forester Wilderness and 2025 Forester Hybrid at the show, previewing new variants of its popular SUV.

The Subaru Crosstrek got a full redesign for the 2024 model year, but the automaker waited a while to debut the updated Crosstrek Hybrid. It’s coming later in 2025 as a 2026 model-year crossover, bringing a new Subaru engine and plenty of safety equipment.

The new Subaru WRX landed a few years back, raising eyebrows with its funky styling and loss of the vaunted STI variant. But, while we likely won’t see a true-to-the-original STI in the States anytime soon, Subaru recently introduced a concept car that it’s calling a “true” STI car at the Tokyo Auto Salon.

Yes, yes, we're late on this -- stuff happens. But before we get too far into 2025, let's take one last look at 2024 and go over the best cars we drove.

Price adjustments are some of the most powerful tools automakers have to drive sales on new vehicles, and Subaru just unleashed a price cut that rivals the one issued by Toyota on its related bZ4X.

Subaru is back at the top of Consumer Reports’ annual vehicle survey for the second time in the last four years. At the same time, domestic automakers had a poor showing, struggling with safety, reliability, and performance.

Subaru is abandoning the previous base-model WRX for 2025, raising the sedan’s MSRP by about $3,000. That makes the starting price of the sport compact $36,920 after fees. However, the price bump is not exclusively a matter of losing the cheapest variant — as the other trims are likewise seeing MSRPs go up.

In a market where the average new car price is somewhere in the upper troposphere, it is gratifying to know shoppers can still purchase a well-equipped all-wheel drive vehicle for $24,665 including destination.

This is a Subaru WRX. If you’ve been anywhere near the base car (as a WRX buyer, at least) the stereotype says you’ll already be plotting Tien coilovers with spring rates similar to diamonds on the Mohs Hardness Scale, a nicer exhaust, and some Brembos pinching brake discs so big you could inscribe a lengthy epitaph to the STI on them. 

Despite the abundance of attention members of the automotive media pay to performance vehicles, the truth is that they don’t sell anywhere near the numbers that more mainstream cars do. Subaru, which had seen consistent sales growth with its BRZ and WRX over the last year, is finding that out the hard way, as it recently posted numbers that don’t look great for either car.

The research department at sister site, AutoGuide.com, recently uncovered a Subaru trademark application for the name "e-Outback" in Japan, sparking speculation about the brand's plans for its popular crossover.