AMC

To fight the growing wave of imported cars, AMC launches a quirky new subcompact car: the Gremlin. And despite his colleague's protest, CEO Roy Chapin Jr. the Jeep Corp., bringing AMC to the 4WD market. 

After surviving the 1950s, AMC goes upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle cars.” In response, the company makes big changes to its products and public image.

In the brutally competitive post-WWII car market, two smaller companies merge to take on Detroit's BIG THREE. President George Romney revolutionizes the industry with a new idea: "compact" cars.

It's another behind-the-scenes podcast!

It's another behind-the-scenes podcast!

It's another behind-the-scenes podcast!

It's another behind-the-scenes podcast!

It's another behind-the-scenes podcast, this time with Ted Limpert, actor and narrator of The Last Independent Automaker.

The producers are here with a behind-the-scenes podcast, telling how we made our documentary series on American Motors!

This is a segment I produced for the TV show MotorWeek as part of their "Muscle Car Memories" series.

This series has been light on 1960s vehicles in recent months, in large part due to the irresistible appeal of writing stories about cars from the Great Recession/ bankruptcy era. In fact, the last 1960s Junkyard Find article went up way back in March. So, it's time to admire an affordable Kenosha product made in the year of my birth, found in a wintry car graveyard in northeastern Colorado last week.

Sometimes the most valuable part of a car is its history.

Before wheel slip detection and torque-vectoring software, the AMC Eagle revolutionized the 4WD world with its viscous coupling transfer case.

All AMCs are technically “rare,” but this Concord Sundancer is on another level.

We have reached the sixth and final episode of our series. By 1983, things were looking great for American Motors and its French partner, Renault. But soon it would all unravel...

As our Rare Rides series on the Cadillac Eldorado continues through the Seventies, we’re on a collision course with a poignant moment in time: the death of the American convertible. The Eldorado convertible ended up the last man standing amongst domestic-branded vehicles when it bowed out in 1976. American-made convertibles would return years later, the first of which were the 1982 Dodge 400 and Chrysler LeBaron. But who was to blame for those years where there were no domestic convertibles at all, and other manufacturers offered far fewer true convertibles? The commonly held belief is that it was intense safety regulation from the US government that caused their demise, but that’s not the case. 

Many of us know the history of AMC, and for those who don't -- or who do but want a refresher -- an upcoming PBS documentary that Corey screened will be of interest.

It has been over three years in the making, but the documentary The Last Independent Automaker chronicling the life and times of the American Motors Corporation debuts today on PBS. The team behind the documentary secured over 100 hours of footage from the AMC vaults, scoured hundreds of historical photographs, and interviewed more than 35 people from the AMC sphere.

A new documentary is currently in production and promises to be of interest to many of our readership. It’s about everyone’s favorite underdog automaker, American Motors Corporation (1954-1988)! Pride of Kenosha, Wisconsin. The team behind the production of The Last Independent Automaker is assembling a deep dive into the brand’s history, which started in 1954 when car and refrigerator manufacturer Nash-Kelvinator Corporation acquired Hudson Motor Car Company, and formed AMC.

We return to the Turbo-Hydramatic once more today, and our third installment sees us at a critical point in the timeline of the automatic transmission. Fuel economy pressure from the government and performance demands of the consumer increased considerably in the intervening years since the THM’s debut in 1964. That meant the creation of lighter, more compact, and cheaper versions of the Turbo-Hydramatic compared to its flagship shifter, the THM400. GM branched out into the likes of the THM350, THM250, and the very problematic THM200.

In 1987, GM stepped away from the traditional THM naming scheme and switched to a new combination of letters and numbers. Number of gears, layout, and strength combined to turn the THM400 into the 3L80. But the hefty gearbox was already limited by then to heavier truck applications; passenger cars moved on to four forward gears after the dawn of the Eighties.

Our Abandoned History coverage of the Turbo-Hydramatic transmission series continues today. The THM was a singular solution to two different automatic transmissions in use by Oldsmobile, Cadillac, and Buick in 1963. Turbo-Hydramatic arrived at a time of modernization for the automatic, which prior to the mid-Sixties was regarded as inefficient and less than smooth.

The THM400 was the 1964 replacement for the Hydra-Matic and Buick’s Dynaflow and established itself as a smooth and reliable gearbox. It proved useful in a variety of luxury and heavy-duty applications and shrugged off weight and torque easily. In short order, it took off as the transmission of choice for various small manufacturers outside of GM. However, no matter how excellent the THM400 was, it found itself squeezed by a drive toward greater fuel efficiency. It was also a bit hefty to be of broad use in smaller or lighter passenger cars. GM needed more Turbo-Hydramatics!

A few weeks ago, we concluded Abandoned History’s two-part coverage of the Chrysler UltraDrive transmission. Within the comments was a request for more transmission coverage of an equally abandoned nature. Let it be so! Come along as we discuss the vast automatically shifted expanse that was the Turbo-Hydramatic transmission family, by General Motors.

We finish up our Rare Rides Icons coverage of the AMC Matador today by spending some time abroad. The Matador maintained a few different passports as it donned new branding and nameplates for its various international adventures. And unlike many domestic cars of the period, AMC saw sales success when its midsize arrived in other markets.

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

When George Romney— yes, father of Marlin-drivin’ Mitt— took over American Motors soon after its 1954 formation in a merger between Hudson and Nash, he set about shifting the company’s focus from “traditional” big cars locked in an annual styling arms race to a line of affordable compacts built on the success of the little Nash Rambler. By 1961, Nash and Hudson were long gone and every AMC car was a Rambler; the smallest Rambler that year was the American, and the cheapest American was the Deluxe two-door sedan. That’s what we’ve got for today’s Junkyard Find, spotted a few months back in a Denver yard.

Today’s Rare Ride is one of just 100 Hornet hatchbacks turned into the AMX for 1977 to feature a Levi’s interior.

I hope you’re prepared for lots of trim.

Today’s Rare Ride is an early example of the Cherokee, built while AMC was still alive and well-ish. And it just so happens to be the same color and trim as the Comanche pickup featured here recently.

And it’s just about factory fresh.

The AMC Gremlin celebrated its 50th birthday recently, a fact which would have passed by without notice were it not for commenter Steve Biro. And since we’re talking Gremlin today, we may as well take a look at an oddball trim that’s as quirky as it is rare.

It’s a Levi’s Gremlin from 1976, and it comes standard with an invitation to the Pants Party.

Our most recent late-Seventies Rare Ride from AMC was a delightfully brougham Matador Barcelona from 1978. Today’s Rare Ride shared showroom space with the Matador that very same year, but had its eye on a slightly different customer. It’s a base model Pacer DL, complete with wood paneling.

With Independence Day nearly upon us, it seems fitting that Rare Rides take a look at a car wearing its red, white, and blue theme very proudly. It’s a rare version of the AMC Rebel: The Machine. Get your sparklers ready.

Vehicles from plucky AMC are always welcome here at Rare Rides. Thus far, the series has featured a Metropolitan, a concept Van, a Matador Barcelona, and a very tasty Sundancer. The latter is a cousin of today’s relentlessly beige Concord two-door sedan.

Ready for some malaise?

Recently, we featured a grandiose convertible Hudson once owned by actor and car enthusiast Steve McQueen. Today’s Rare Ride came originally from Nash, the other company which combined with Hudson to form American Motors.

Let’s get Metropolitan.

The Rare Rides series has dabbled in AMC previously, cataloging some of the fun ideas generated by the good people of Kenosha, Wisconsin. We’ve featured the luxury targa Concord Sundancer, the unrealized Van, a baroque Matador Barcelona, and the Renault-by-AMC Alliance GTA. But none of those represents the AMC brand quite as well as today’s Rare Ride. It’s a pre-CUV crossover. A luxurious Subaru Outback, before there was such a thing.

It’s of course an Eagle 4×4 wagon, looking Limited in black over tan.

The Rare Rides series has previously featured a couple of AMC products. First up was the unique and stylish Eagle Sundancer, followed up by the Van concept that never quite made it to production. Today, we head back to the late Seventies and take a look at the seriously brougham Matador coupe. And it’s not just any old Matador — it’s the special Barcelona version.

I hear polyester rustling.