1969 AMC AMX - Muscle Car Memories -- MotorWeek

This is a segment I produced for the TV show MotorWeek as part of their "Muscle Car Memories" series.


American Motors Corporation arrived late to the muscle car party with the 1968 Javelin, but to keep the excitement going they followed it up with a two-seat performance coupe called the AMX. While AMC is long gone today, Joe Ligo shows us why their cars are still worth remembering.

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A transcript, cleaned up via AI and edited by a human staffer, is below.

[Image: YouTube Screenshot]

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Transcript:

In case you haven’t noticed, along with Auto Moments, I also work on the TV show MotorWeek. I hope you enjoyed this segment I produced for them. And of course, remember to subscribe to both Auto Moments and MotorWeek on YouTube. Thanks.
Americans love the underdog. We cheer for the little guy, the long shot, the dark horse. It’s part of who we are.
GT. STI. Certain letters mean a lot to car enthusiasts. Here’s one you may not have heard, though: AMX. This 1969 AMX came from an unlikely source—ultra-conservative American Motors Corporation, the perennial number four behind Detroit’s Big Three.
During the mid-1960s, AMC tried to shed its economy-car image by clawing its way into the luxury market, only to be left behind by the muscle car boom. The company needed a performance machine, and it needed one fast.
A 1966 concept called the American Motors Experimental served as inspiration for the upcoming AMC Javelin, which targeted pony cars like the Mustang. But one AMC board member kept pushing for something both more and less: a two-seat version. Just five months after the Javelin debuted, the 1968 AMX arrived. Designers simply shortened the wheelbase, removed the back seat, and adjusted the rear styling accordingly.
Base power came from a 290-cubic-inch V8. This AMX has the mid-level engine—a 343 cubic-inch V8 making 280 horsepower. Larger optional engines included the 360 and 390 cubic-inch V8s, with maximum horsepower reaching 340, depending on the year. Transmission choices were a four-speed manual or a three-speed automatic.
Even with the automatic, this AMX feels light and eager. Zero to 60 mph comes up somewhere between seven and eight seconds. There’s no power steering, no power brakes, and not much in the way of accessories—but that’s part of its charm. We forget how spoiled we are by modern cars. There’s nothing here to distract you. You’re free to focus entirely on the car, and that makes it an engaging, involving drive.
After the launch of the Javelin and the AMX, dealers saw record levels of traffic, especially from younger buyers. But for all that excitement, the two-seat AMX lasted only three years. Sales were a fraction of the competition’s, with just 19,134 produced before it reached the end of the road.
Still, the AMX left its mark on the muscle car world. AMC reapplied the name to top-spec variants of other models, even though none quite compared to the original. While uncommon, the two-seat AMX remains semi-affordable depending on condition. Hagerty values place this model between $8,800 and $34,000. Expect to pay considerably more if you’re shopping for a 390-powered car with a manual transmission.
Not quite a pony car and not quite a sports car, the AMX has defied classification since the beginning. Its appeal comes from both its unusual design and its unlikely origins. Those three letters—AMX—stand for the little guy. A reminder that sometimes, the underdog wins.
AutoMoments | TTAC Creator
AutoMoments | TTAC Creator

Joe Ligo is an Emmy Award-winning TV producer and the director of The Last Independent Automaker, a six-part documentary on the history of American Motors Corporation. He's also the creator of the webseries AutoMoments, which features reviews and stories of classic cars. Previously he's worked with Hagerty, The Drive, The Autopian and MotorWeek. He owns a 1972 AMC Ambassador Brougham sedan.

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  • Daniel Daniel on Dec 21, 2025

    Hate to be the bearer of bad news but, that's NOT a picture of a 1969 AMC AMX. I otta know, I owned one, a '68 390 MT actually.


  • WT WT 7 days ago

    The red AMC model in your picture is a 1969 "Rebel". The AMX (& Javelin) looked much better.

  • Mda55 Mitsubishi Eclipse; a tin can of a rental-car if there ever was one.
  • Mih138692974 I love my Lexus ES 350, super reliable and problem-free. Only complaint, the display for tire pressure stopped working a while ago. I will not take it to dealer and pay 700.00-800.00. I read that this is happening to a lot of Lexus cars.
  • Add Lightness I don't see a dash but it looks like the other basic parts are there. Probably not much more work than getting a functional but ratty one up to a high standard.Upgrades like the rear suspension and brakes are readily available and parts are readily available due to its strong following. The rear suspension is often the cause of a project stalling.
  • Slavuta Lucid is a failure
  • 1995 SC I did a track day in a rental Mustang. Ecoboost automatic convertible. Wouldn't want to own it, but beating the tar out of it for a weekend and giving it back took the sting off of the Miata being in the shop for a transmission at the time. I also drove a Jag F type convertible. It drove great and honestly I loved it. Another one I wouldn't want to own though because Jaaaaaaaaaaag and as I am friends with the owner I did not beat on it like the rental Stang. He is at around 70k and has had no problems though.
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