QOTD: Best Super Bowl LX Car Ad?
Super Bowl LX took place last night. And as per usual, several car companies plunked down money on ads.
Mega money, of course.
Which car ads were good? Bad? Meh?
Keep in mind that not every region gets every ad -- here in Chicago, watching on NBC (not Peacock), I didn't get to see ads from Hyundai or Jeep, and I only saw one of the two from Toyota. It's possible, of course, that I missed something, but it also seems some ads just didn't run in my area. For example, I've been hearing that the best ad of the game involved the legendary William Shatner -- and we didn't get it.
The car ads I saw: Toyota's ad with NASCAR driver Bubba Wallace and Los Angeles Rams wide receiver Puka Nacua talking to their younger selves, Cadillac's return to F1 tease, and Volkswagen's resurrection of the "Drivers Wanted" tagline. As I noted above, Hyundai and Jeep also apparently ran ads -- I'd seen a version of the Hyundai for a few weeks now.
Which ones did you like? Dislike? Personally, I thought Toyota was fine but unremarkable and Volkswagen showed too much of people having fun and not enough of the cars. I just watched the Jeep ad and the Toyota seat belt ad before publication, and the Jeep one is mildly funny while Toyota's is just a standard "we keep your family safe" type of message.
It's your turn. You know what to do. Sound off below.
[Image: Jeep. Videos courtesy of the manufacturers]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Tim, all, did u see the Ferrari Luce interior reveal? it might give u hope for the future
also a note: cadillac was never in F1 before, so its not a return to F1
To the editors of TTAC ( Tim Healey) why isn’t BD2 permanently banned for the rude and disrespectful racist comments that he is making towards my parents and family totally unacceptable. Please read his below comment.
Bd222 hours ago