Infiniti Taps NFL Star Power to Reveal 2027 QX65 in New York

Infiniti headed to the famous Grand Central Terminal in New York City looking to highlight its ongoing efforts to revive the luxury brand, hoping to generate some buzz with a staged “typical day in NY” scenario replete with Gronkowski and Edelman stepping off a train and walking through part of the terminal to “arrive” just in time for the reveal the Sunfire Red SUV.

While the staged event may make eyes roll, it reflects the level of importance Nissan’s luxury unit is placing on the new fastback ute’s arrival. Not only did it use the station’s famed Vanderbilt Hall to do the reveal, but it’ll also be on display there all weekend, before it moves to the Jacob K. Javits Center for the 2026 New York International Auto Show. 

“The all-new 2027 Infiniti QX65 accelerates Infiniti into its next era, building on an impressive heritage of standout design language, luxurious client experiences and refined driver performance," said Eric Ledieu, vice president, Infiniti Americas.

That design language mirrors the coupe or fastback look other luxury makers, such as BMW and Mercedes-Benz, have applied to their midsize SUV models, looking to tap into buyers who used to settle for a boxy midsize, but wanted something a little sportier. The new QX65 hits dealer showrooms this summer with a starting price of $53,990.

“The all-new 2027 Infiniti QX65 invigorates the luxury space with a sporty fastback profile inspired by the spirit of the iconic FX, a cabin shaped by thoughtful hospitality, and responsive, rewarding performance. Designed for the heart of the midsize luxury segment, QX65 reflects Infiniti’s legacy of challenging convention,” the company noted.

Since it looks sporty, it should at least show a little in the performance department. The QX65 features a Variable Compression Turbo 2.0-liter inline-4 putting out 268 horsepower and 286 lb-ft of torque. It’s tied to a 9-speed automatic with paddle shifters so you can try to wring out a bit of extra power from it. All-wheel drive is standard and can tow up to 6,000 pounds. 

With an aggressive look outside, and a reasonable drivetrain under the hood, the interior’s got to shine. Infiniti’s cabin is tech-forward with two 12.3-inch touchscreens, a Qi2 wireless charging pad standard — no more burning your hands on a hot phone — and depending upon which trim level you buy, you can get a 16-speaker, 600-watt or 20-speaker, 1,200-watt Klipsch sound system. Buyers can download Infiniti’s Personalized Sound app to customize the sound quality of the QX65.

And while they’re checking it out, headroom isn’t too bad, the company contends. The stretched arch profile leads the eye toward the vehicle’s powerful rear stance, all while preserving utility with competitive cargo capacity: 35.8 cubic feet behind the second row and 67.7 cubic feet behind the first row.

[Images: Infiniti]

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