Infiniti Taps NFL Star Power to Reveal 2027 QX65 in New York

by Michael Strong

Published: March 27th, 2026

infiniti taps nfl star power to reveal 2027 qx65 in new york

After a few weeks of teases, Infiniti wanted to ensure the new 2027 QX65 would be a hit. Who knows more about hits than professional football players so former New England Patriots Rob Gronkowski and Julian Edelman took the stage March 26 to hype the coupe-style SUV.

Infiniti headed to the famous Grand Central Terminal in New York City looking to highlight its ongoing efforts to revive the luxury brand, hoping to generate some buzz with a staged “typical day in NY” scenario replete with Gronkowski and Edelman stepping off a train and walking through part of the terminal to “arrive” just in time for the reveal the Sunfire Red SUV.

While the staged event may make eyes roll, it reflects the level of importance Nissan’s luxury unit is placing on the new fastback ute’s arrival. Not only did it use the station’s famed Vanderbilt Hall to do the reveal, but it’ll also be on display there all weekend, before it moves to the Jacob K. Javits Center for the 2026 New York International Auto Show.

“The all-new 2027 Infiniti QX65 accelerates Infiniti into its next era, building on an impressive heritage of standout design language, luxurious client experiences and refined driver performance," said Eric Ledieu, vice president, Infiniti Americas.

That design language mirrors the coupe or fastback look other luxury makers, such as BMW and Mercedes-Benz, have applied to their midsize SUV models, looking to tap into buyers who used to settle for a boxy midsize, but wanted something a little sportier. The new QX65 hits dealer showrooms this summer with a starting price of $53,990.

“The all-new 2027 Infiniti QX65 invigorates the luxury space with a sporty fastback profile inspired by the spirit of the iconic FX, a cabin shaped by thoughtful hospitality, and responsive, rewarding performance. Designed for the heart of the midsize luxury segment, QX65 reflects Infiniti’s legacy of challenging convention,” the company noted.

Since it looks sporty, it should at least show a little in the performance department. The QX65 features a Variable Compression Turbo 2.0-liter inline-4 putting out 268 horsepower and 286 lb-ft of torque. It’s tied to a 9-speed automatic with paddle shifters so you can try to wring out a bit of extra power from it. All-wheel drive is standard and can tow up to 6,000 pounds.

With an aggressive look outside, and a reasonable drivetrain under the hood, the interior’s got to shine. Infiniti’s cabin is tech-forward with two 12.3-inch touchscreens, a Qi2 wireless charging pad standard — no more burning your hands on a hot phone — and depending upon which trim level you buy, you can get a 16-speaker, 600-watt or 20-speaker, 1,200-watt Klipsch sound system. Buyers can download Infiniti’s Personalized Sound app to customize the sound quality of the QX65.

And while they’re checking it out, headroom isn’t too bad, the company contends. The stretched arch profile leads the eye toward the vehicle’s powerful rear stance, all while preserving utility with competitive cargo capacity: 35.8 cubic feet behind the second row and 67.7 cubic feet behind the first row.

[Images: Infiniti]

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#Infiniti #2027InfinitiQX65 #RobGronkowski #Nissansluxuryunit #LuxurySuvs #coupestyleSUV

Michael Strong

Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.

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4 of 20 comments

Normie on Mar 28, 2026

Styling to delight a three year-old, the only age group that could use the rear seat.

Like Reply
Redapple2 on Mar 28, 2026

PS- many AFL fans hate ; HATE the patriot players from that era

2 Reply
- See 1 previous
- Bd2 on Mar 28, 2026
  
  What about AFI fans?
  
  Like
- FreedMike on Mar 28, 2026
  
  "...many AFL fans hate ; HATE the patriot players from that era..."
  Well, yeah, those guys marched into every stadium in the NFL and kicked ass year after year after year, just like the Dodgers and Chiefs (two other dynastic teams) have come to Denver and kicked ass on our hometown boys like 17,665 times in recent years. It gets old!
  Hate on the Patriots if you will, but like the Dodgers and Chiefs, those guys are GOATed....no question.
  
  Like
- Bd2 on Mar 29, 2026
  
  What about AFI fans?
  
  Like

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