Honda Ends Four EVs in U.S. Market with Expected End of Prologue
Just days after revealing it will be cutting three electric vehicles for the U.S. market, Honda is unlikely to produce a second-generation Prologue crossover when production of the first-gen ends in December.
AutoForecast Solutions, which analyzes and predicts future automotive production plans, believes Honda has no plans for a next-generation Prologue, according to an Automotive News report. It would have to develop the midsize crossover on its own, as the current version is built in partnership with General Motors. Honda pulled out of that deal last year.
The automaker reported Prologue sales were down 63.6 percent in February with the numbers dropping from 2,933 to 1,067 units. For the year, the decline is even worse: 74.1 percent. At this point in 2025, Honda sold 6,677 units and this year has moved just 1,731 Prologues. American Honda’s total sales through February are up slightly to 1.5 percent.
Honda is in the midst of examining everything after it reported it may post a loss of up to $15.8 billion for fiscal year 2026. Much of that is tied to its EV program, and like many automakers it is scaling back its commitment to EVs. It announced last week it was not going to build the Honda 0 SUV or sedan or the Acura RSX, all of which were aimed at the U.S. market.
“Honda determined that starting production and sales of these three models in current business environment where the demand for EVs is declining significantly would likely result in further losses over the long term,” the company said in a statement.
Adding to the company’s woes this fiscal year, which ends March 31, Trump administration tariffs cut into the profits of its gas and hybrid vehicles. While the U.S. market has suddenly become more difficult, Honda’s fallen behind competitors in the Asian market due to its investment in EV development, officials noted.
[Images: Honda]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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Nice car...that's a drag.
Honda's primary issue is that the one thing they are great at is designing and building great ICE. As that skill is fading from relevance, Honda is struggling to stay relevant. They've already kissed goodbye to the 25% of the market that is growing and destroying ICE.
Keep up the great work, Honda!