Hertz Adds Ineos Grenadier 4x4 to Rental Fleet
In the past when you wanted to rent a vehicle that wasn’t commonly available, you’d have to tap a service like Turo, now you can just go to the Hertz rental counter when you land at the airport. The latest cool vehicle available? The Ineos Grenadier Fieldmaster.
Most rental car services offer premium vehicles, like a Cadillac or Lincoln, but Hertz offers a variety of interesting vehicles, like the Ford Shelby GT-H and Mustang Shelby GT500-H (the H stands for Hertz), as well as Lamborghini Aventador, Audi R8, Porsche Panamera, and BMW i8, which comprise the company’s “Dream Collection.”
“At Hertz, we’re focused on offering the newest and most exciting vehicles in the industry and giving customers access to modern, high quality rental options,” said Adnan Manzur, senior vice president, North America Customer Operations at Hertz, in a statement.
“With the addition of the Ineos Grenadier, we’re continuing to broaden customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination.”
Grenadier renters get the “high-spec” Fieldmaster trim, which includes leather upholstery, heated seats, safari windows, a premium sound system, 18‑inch alloy wheels, delivering both comfort and capability to customers.
Renters can rent the uniquely British import at select — although not revealed — airport locations later this spring. However, a quick search of airports turned up one at the Charlotte Douglas International Airport for $114 a day, which doesn’t include any additional fees that may come with the rental.
No word on what restrictions, if any, renters face on one of the most off-road capable vehicles on the road today. Officials also declined to mention if the automaker’s pickup variant, the Quartermaster, will be added to the rental fleet later if the partnership goes well.
“This partnership represents an exciting step forward for our continued expansion in North America,” said Gregor Hembrough, EVP, Ineos Automotive Americas. “Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across the North America.”
The Grenadier was created on a napkin in a British pub — named Grenadier — as a way to fill a void created by Land Rover when it temporarily discontinued the Defender in 2016. The Grenadier hit U.S. roads in 2023. The company’s U.S. headquarters is in North Carolina — which may explain the Charlotte airport rental — and it’s been searching for ways to raise its profile with potential buyers.
[Images: Hertz]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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Rent form Hertz? Not for any reason.
As always with Hertz, it will be fine until you bring the car back, the lot attendant forgets to scan it, and the police show up at your workplace the next day.