Mitsubishi's Sales Slid In 2025
Mitsubishi's sales took a dive in 2025 -- both overall and in the fourth quarter.
The brand moved 94,754 units in 2025, down 13 percent from the 109,843 vehicles it sold in 2025. For the fourth quarter, the brand was down 21 percent -- it fell from 27,125 to 21,354.
Most of its vehicles were down year-over-year, except for the Outlander Sport, which was up 35 percent from 2024 to 2025, and the Eclipse Cross, which was up 37 percent.
Mitsubishi sold 1,094 units of the on-the-way-out Mirage in the fourth quarter of 2025, and 14,577 for the year. It sold 9,742 in the fourth quarter of 2024 and 29,766 for the whole year in 2024. So that is an 88 percent decrease for the fourth quarter and 51 percent for the year.
[Images: Mitsubishi]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Globally the Nissan group ranked 8th in overal sales with 1,624,000 (rounded) , just behind Suzuki which sold 1,631,000 (rounded).
At number 4 was BYD with sales of 2,004,000 (rounded).
MItsubishi sold 807,140 vehicles globally.
Demonstrating that auto manufacturers can easily survive and even thrive without the North American market.
As for Mitsu, I would have seriously contemplated acquiring one of their vehicles, except there is no longer a Mitsu dealer within 30 minutes of my home.
Mitsubishi makes great vehicles. I had one for 16 years, almost 200k miles on it before selling it, never any issues. I bought a Mirage G4, new, in 2023. I drive 60 miles round trip per day, the car gets excellent gas mileage, and it's been great too, no issues. Both of them every bit as solid and reliable as my Toyota Corolla. I just don't understand the hate some people have for Mitsubishi. Now if it were Volkswagen, that's a whole different story!