General Motors Will Soon Let You Watch Movies While Driving, Announces Proprietary AI Model

Michael Accardi
by Michael Accardi

General Motors will take another step toward automated driving with a new version of its Super Cruise system—one that will allow drivers to look away from the road entirely. The so-called “eyes-off” mode is expected to debut in the 2028 Cadillac Escalade IQ, this will be GM’s first attempt at delivering Level 3 autonomy.


Unlike the current Level 2 version of Super Cruise, which allows hands-free operation only when the driver’s eyes remain on the road, the new system will grant drivers the ability to divert their attention—to a phone, a movie playing on the center screen, or a conversation—while the vehicle handles the driving duties.


I am Jack's convulsive shuddering.


GM says the technology combines cameras, radar, and lidar sensors to achieve the precision required for this level of automation.

At its GM Forward media event in New York, the automaker demonstrated an early prototype of the system on a modified Escalade IQL equipped with a roof-mounted sensor array and turquoise lights integrated into the mirrors and bumpers. GM says those lights will signal when the SUV is operating in eyes-off mode, providing a visual cue to surrounding drivers. Once it launches on the Escalade IQ, the new version will eventually reach other models, though GM has not disclosed which vehicles or markets will get it first.


Initially, the eyes-off system will be restricted to specific highways. GM hasn’t confirmed where it will be available, but the current hands-free Super Cruise operates across a mapped network of roughly 750,000 miles of compatible North American roads. GM did say it has already mapped over 600,000 miles of roads in North America that will support the Level 3 system.


The automaker says its customers have driven 700 million miles with Super Cruise without a single reported crash while the system was active. Validation frameworks ported over from GM's now-defunct Cruise division add more than five million fully driverless miles of experience— including that one time.

GM also announced that beginning in 2026, Google’s Gemini AI will be integrated into its infotainment systems, giving drivers the ability to speak naturally to their cars—asking questions, getting directions, or managing vehicle settings without the robotic back-and-forth typical of voice assistants.


With access to vehicle data and OnStar’s connected services, Gemini can explain how one-pedal driving works in an EV, identify potential maintenance issues, or suggest nearby restaurants based on driver preferences. All of this, GM insists, will only occur with the driver’s consent— GM has a stellar track record of digital privacy for those of you keeping track at home.


GM said it plans to replace Google’s platform with its own proprietary conversational AI. The in-house system will be trained specifically for GM vehicles and fine-tuned to each car’s hardware, software, and the driver’s habits. That adaptive capability will be supported by a major computing overhaul set to debut in 2028—GM’s next-generation electrical architecture will consolidate dozens of individual control modules into a single high-speed core.


I'll just keep my stupid 2007 Mercury Grand Marquis, thank you very much.


[Images: General Motors]


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Michael Accardi
Michael Accardi

An experienced automotive storyteller known for engaging and insightful content. Michael also brings a wealth of technical knowledge and experience having been part of the Ford GT program at Multimatic and built cars that raced in TCR, IMSA, and IndyCar.

More by Michael Accardi

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  • MaintenanceCosts MaintenanceCosts on Oct 23, 2025

    Judging by what I see looking into cars from the sidewalk while walking around downtown every day, the drivers are not waiting for GM's permission.


    I don't know how many of them are watching movies but I'd estimate a third of all drivers are on the phone at any given moment.

  • Cor138612958 Cor138612958 on Oct 23, 2025

    Why don't you just take the bus if you can't be bothered with driving?

  • Oberkanone Dacia makes product line of affordable vehicles. An entire product line. One vehicle is not the answer for all needs. Dacia does affordable well.
  • YaMoBeThere This is an egregiously bad AI generated article, the middle of the article is repeated twice... but yea go ahead and nitpick about my comment pointing that out
  • Slavuta Is this Ok if I use OEM all weather floor mats? Yes, the ones that came with 2011 Mazda3 were not good. But the ones in 2017 Mazda6 are excellent. BTW, in that picture, Grand Cherokee on Kumho tires. Is this also an advert or just coincidence?
  • Bar170111344 "GM was on track to spend $31.7 billion on compliance technology through 2031."I'll just mention, that expenditure would have gone into research and development, and that would have driven U.S. manufacturing innovation. On the industrial side, R&D is necessary for U.S. manufacturers to remain competitive in the world. It's absolutely no surprise China is running rings around us. The prospective $ savings GM is looking forward to hasn't impressed the stock market. Year-to-date return of -5.65%. -7.05% in the last month. PE 20:1, inflated by the falling share price. Not to be insulting by any stretch, but it has never been like Mary Barra to get out ahead of anything. She's not an innovator and not a risk taker. She's a good engineer.Honestly - in that industry, which I worked in for decades, being regulated is like having a security blanket. You can be mediocre, blame it on regulation, and still make a buck. And with the federal government now digging an even deeper moat around GM and Ford, it's clearly suppressing American innovation and excellence.
  • Jks168824641 Mercedes, 2023 GLC 300’s start/stop feature is so smooth and seamless that I hardly notice it. I really appreciate it in slow traffic or drive through lanes for fast food
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