Farley: Ford Remains Committed to the Mustang's Future
The Ford Mustang has stuck around, despite most of its competition being discontinued and the fact that it has been sliding in sales over the last year. Ford CEO Jim Farley is unfazed by the data, however, saying that the automaker remains committed to the car’s future.
Farley told The Verge, “Actually, we’re doing really well with Mustang. I think we’re the only one left really, which we’re quite proud of. We’re investing a lot in Mustang. I think the thing people don’t get about Mustang is that it’s a global car. It’s the best-selling sports coupe in the world.”
Ford has previously said that it would hang on to the V8 engine in the Mustang for as long as possible, but it’s likely that we’ll see a hybrid variant soon. The automaker may also commit to building the Mustang Mach 4 sedan, renderings of which were shown to dealers last year. Ford hinted at an off-road Mustang before, too, which could land as a Baja-inspired, dirt-ready muscle car.
Whatever Ford’s next step might be, the company plans to keep gas power in the Mustang into the 2030s. Farley has also said there would never be a Mustang EV, so it will be interesting to see which strings Ford decides to pull first.
[Images: Ford]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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Bring back the previous body style. Give the GT the tremec. Sell it for 40 grand.
Too bad Ford is not commited to making the back seat useful again - or making an affordable NON fastback model with less standard equipment, let alone offering at least 25 !! colors outside & several FULL colors inside - like in '74.