Cadillac's EVs Are Really Good At Attracting Owners Of Other Brands

by Chris Teague

Published: July 23rd, 2025

cadillac s evs are really good at attracting owners of other brands

Conquest customers are a big deal for car dealers and automakers. Stealing buyers from other brands is one of the most rewarding sales a dealership can make, and Cadillac stores are finding that the Lyriq and Optiq are particularly good at bringing people to the brand.

General Motors announced that conquest rates for the Lyriq reached 75 percent, while the Optiq reached nearly 80 percent during the same period. Those numbers aren’t anywhere near the sales numbers put up by the Tesla Model Y, but Cadillac’s strong conquest rates likely mean that it’s grabbing many of Tesla’s customers. Cadillac has sold around 9,300 Lyriqs and almost 5,000 Optiqs so far this year, compared to the Model Y, which has moved many times those amounts.

Tesla sales have tumbled in recent months, but General Motors has picked up some of the slack. The Cadillac EVs are well positioned to grab Tesla buyers with comparable range numbers and more upscale interiors than the Model Y. Additionally, both the Lyriq and the Optiq qualify for federal EV tax credits, though the incentive will be going away soon, which could cut into GM’s growth rates. The automaker offers strong lease incentives and other deals that help with pricing, but numbers could become a problem for the Cadillac duo after tax credits fade.

[Images: Cadillac]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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8 of 28 comments

EBFlexing on ur mom on Jul 23, 2025

"General Motors announced that conquest rates for the Lyriq reached 75 percent, while the Optiq reached nearly 80 percent during the same period."

"Cadillac has sold around 9,300 Lyriqs and almost 5,000 Optiqs so far this year,"

This is why using percentages is dishonest. Those sales numbers are horrible.

1 Reply
- See 2 previous
- Stellantis Guy on Jul 23, 2025
  
  EBFlex do you know what a conquest rate is?
  
  2
- EBFlexing on ur mom on Jul 23, 2025
  
  Absolutely TG. When a buyer from outside the brand ends up buying.
  
  Like
- Redapple2 on Jul 24, 2025
  
  A high conquest rate would eliminate employees from being big buyer % (withdrawn- my comment above). Conquests being a high % tracks because...
  -Tesla is hated by half of the country.---Caddy still gets the FED EV $. (Deals are smoking good - so you ll qualify at lower incomes and stretch to a nice car) ---- Traditional Caddy buyers are older, so less open to BEV. So what BEV buyers you do get will be new to caddy. I just cant take the wanker front with the LED bars boardering the grill nor the stacked double chevron tail lights. PS-I love french cars.
  
  2
Ajla on Jul 23, 2025

I like to compliment other people on their Cadillacs when I drive my DTS.

3 Reply
- See 2 previous
- 28-Cars-Later on Jul 23, 2025
  
  So is it true about the post MY06 headbolts?
  
  Like
- Redapple2 on Jul 24, 2025
  
  You re being serious?
  
  Like
- Ajla on Jul 24, 2025
  
  Yes and yes.
  
  2

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