Peugeot

When I went to Bulgaria and Romania to experience the car graveyards of those nations in November, I was focused on finding examples of Cold War-era Soviet Empire machinery. Just in passing at one yard near the Black Sea, I took a handful of quick shots of a Peugeot that seemed a bit strange. What was it?

Peugeots! The final model year for new Peugeot cars in the United States was 1991, though I find the occasional Mexican-market Pug here and we can still purchase a new Peugeot pepper grinder right now. Back in the 1980s, though, Peugeot managed to hang onto a semblance of American marketplace relevance with the 505. I've found an oil-burning 505 in a boneyard in California's Central Valley, so let's take a look.

Yes, we know – this is (yet another) concept vehicle that bears little to no reality toward anything its namesake will ever build. And it’s being hawked by a brand with precisely zero consumer presence in this country. So what is it doing on the landing page of our site?

Because just look at the thing! That’s why!

Stellantis CEO Carlos Tavares has suggested that the global semiconductor shortage will persist through 2023.

“The situation will remain very complicated until the end of 2023, then will ease a little,” he told French outlet Le Parisien over the weekend, adding that “semiconductor manufacturers have an interest in making business with us again, especially as they’re raising prices.”

Today’s topic is an automaker you’ve likely never heard of. It’s a small company that was founded not that long ago, offers vehicles in very limited markets, and produces around 600 vehicles per year. Its product is based upon old ideas from other manufacturers, all done up in fiberglass until very recently. Let’s enter the wonderful world of Wallyscar.

Rare Rides has featured a couple of Peugeot cars in previous entries. From the Nineties was the sporty front-drive 405 Mi16, which had the honor of being the last Peugeot model sold in the United States.

We also featured a Seventies Peugeot: The graceful 504, which was predecessor to today’s 505.

It’s almost like celebrity gossip these days. Except instead of trying to see who’s seated next to Taylor Swift or Selena Gomez at a swank joint on the Sunset Strip, we’re looking to see who’s chatting up Fiat Chrysler at the party.

The Wall St. Journal is reporting that Fiat Chrysler Automobiles and PSA Group of France are in talks to merge.

Today’s Rare Ride is the European luxury sedan you’ve never heard of. Plush, brown, and boxy, it’s the Talbot Tagora from 1982.

Rare Rides has featured a couple of Peugeot vehicles before, like this 106 from Canada or this 405 from The America. But both of those were sporty cars from the Nineties. Today we have a look at a Peugeot from the Seventies which is most definitely not sporty.

It’s a stunning 504 with a diesel engine, from 1975.

PSA Group surely wishes it had a crystal ball. As the French automaker prepares to make a series of key decisions for its planned North American return, the future trade landscape between the United States and Europe couldn’t be murkier. Will U.S. President Donald Trump levy steep tariffs on imported European cars, or will existing and proposed tariffs crumble like the Berlin Wall?

That’s just one consideration company brass needs to weigh. Other hard choices involve selecting the types of vehicles Americans might want to drive.

Damn, you’re thinking. If I could get my hands on that. Just think — Italian leather shoes, a sport coat, people wrenching their necks as you drive past, Papa Was a Rolling Stone oozing from the stereo…

Okay, this fantasy has gone too far. The vehicle you see above is Peugeot’s e-Legend Concept, a vehicle that wins the “glimpse of the future” contest hands down. This is the kind of all-electric, all-wheel drive, partially autonomous vehicle we like looking at.

The Rare Rides series will always have space for unique French cars. It’s featured several Renault vehicles and a couple of Citroëns to date, but only one Peugeot, to my recollection. That one, a 106 GTI, was an import to Canada by an enthusiastic second-hand buyer. Today we feature a second Peugeot: one actually sold by a dealer, brand new, in America.

It’s the hottest 405 sold in the U.S. — the excellently named Mi16.

PSA Group has a North American headquarters in Atlanta and it wants to use it. The French automaker also has a reentry plan that’s already underway. By the middle of the coming decade, we could all be behind the wheel of a French car (presumably after trading our Dodge Grand Caravans for the Citroën SpaceTourer Rip Curl).

Well, that might not happen — not if the U.S. imposes tariffs on the European Union, anyway. PSA North America Larry Dominique seems pretty worried that President Trump’s eagerness for tariffs could kibosh the company’s return, leaving mournful American francophiles gazing lustily over the Canadian border as PSA goes wild in Quebec.

Assuming PSA Group‘s plan to re-enter the U.S. market isn’t thwarted by an all-out tariff war, you can expect to see Peugeots or Citroëns plying the roadways of America by the middle of next decade. Maybe it’ll be sooner than that.

Whenever they arrive, the vehicles will boast four-cylinder engines designed in Germany by Opel, a former General Motors division whose parent decided to put it up for adoption.

Since acquiring Opel and Vauxhall from General Motors, France’s PSA Group has dropped not-so-subtle hints that it wants back into the American market. Chief executive Carlos Tavares said the group is already engineering upcoming models to meet U.S. regulations. “That means that from three years down the road we’ll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations,” he explained during the Frankfurt Auto Show.

That means Citroën and Peugeot should have a few vehicles ready for export after 2020. However, selling them won’t be a piece of cake. PSA doesn’t have an established dealer network in the United States, nor does it have a corporate friend in the industry that might allow the company to borrow one.

Still, the European auto group doesn’t seem all that worried. Rather than worry about asking its automotive neighbors to loan it a cup of sweet dealership sugar, it noticed a lot of people prefer aspartame and acesulfame potassium. PSA plans to take a modern, tech-focused, affordable approach to the problem.

The threat of new import tariffs has PSA Group worried about its plan to return to the United States. Following President Trump’s proposal to levy a 25-percent tax on steel imports and a 10-percent tariff on inbound aluminum, Europe balked at the suggestion, leading to further threats of a car tariff.

Right now, the U.S. levies a 2.5-percent tax on imported European vehicles, far less than Europe’s 10-percent tariff on vehicle travelling eastward across the Atlantic. There’s a 25-percent U.S. tariff on European vans and trucks, too, which explains why crates of Mercedes-Benz van components sail into the port of Charleston, South Carolina at regular intervals.

According to Trump, any European retaliation against the proposed metal tariffs — which seem all the more likely given yesterday’s resignation of the president’s pro-free trade economic advisor, Gary Cohn — would see the U.S. ratchet up its car tariff. If the scenario comes to pass, your dreams of one day buying a new French car in America could easily be dashed.

It’s likely the vanguard of the invasion force is already on Georgia soil, probably after landing at Hartsfield-Jackson following a nice Air France flight from Aéroport de Paris-Charles-de-Gaulle. Don’t be scared, though. These people are delivering choice to new car buyers, at least once their plan is fully underway.

Groupe PSA, maker of Peugeot, Citroën, and DS vehicles, announced Tuesday that Atlanta will become home to its new North American headquarters. It’s an early but crucial step in the company’s decade-long plan to return to the American automotive scene.

At Wednesday’s Automotive News World Congress in Detroit, Peugeot SA Chief Executive Carlos Tavares said the French automaker is picking the brains of former Opel engineers to develop vehicles for re-entry into U.S. market. In keeping with current trends, he also said Peugeot will offer electrification as an option on all its vehicles by 2025.

With plans to use the 2017 acquisition of GM’s European Opel and Vauxhall operations as the springboard for global expansion, Americans could eventually find themselves once again experiencing the Gallic delights of French motoring.

As we all know, our neighbors to the north keep things warm and tropical. Additionally, they have less government, and fewer regulations. This lack of regulation is what makes today’s Peugeot possible.

It’s a very tidy 106 GTI, from 1997.

The long-awaited return of PSA Group — French builder of Citroën, Peugeot, and DS cars — to the U.S. marketplace was never going to be a quick operation. Americans weren’t going to suddenly wake up one morning to see neighbors Bob and Carol bundling the kids into in their brand-new Berlingo Multispace. Their other neighbors, Ted and Alice, wouldn’t suddenly arrive home in their Spacetourer and C-Elysee, jockeying for the parking space closest to the door.

The C4 Cactus, with its quirky Airbump inserts and 1.2-liter three-cylinder, won’t begin appearing in Walgreen lots overnight.

For PSA, returning to the U.S. is akin to a kid standing next to a cold pool, dipping one toe in first, then the foot, followed by the lower leg. To dive in without a plan would be to risk disaster. Having already established that first toehold (which you’d be forgiven for not noticing), the harder stuff awaits, and PSA remains cagey as to when we’ll all be driving around in Citroëns. It just knows it can’t screw it up.

As expected, a transfer of General Motors’ subsidiary Adam Opel AG to European automaker PSA looks to be a done deal.

PSA’s board approved the deal on Friday, with an official announcement planned for early next week. Considering the European peripheral has cost GM $15 billion in losses since 2000, GM probably isn’t terribly sad to see Opel go.

With talks progressing all week, the two automakers focused on differences on about $10 billion worth of Opel outstanding pension deficiencies and a GM request that a PSA-owned Opel would not compete with its own Chevrolet-based lineup in China or in other overseas markets.

Peugeot seems to be on a roll. PSA Group, formerly known as PSA Peugeot Citroën, announced a new five-year strategy last year after its bailout by the French government. This week we’ve seen some big movement on a potential purchase of Opel and Vauxhall from General Motors. The news was upsetting at Opel’s headquarters in Rüsselsheim, Germany, and the rumblings were loud enough to warrant a personal visit from GM CEO Mary Barra.

In lesser reported news, however, Peugeot’s net has already been cast over a storied Indian nameplate — the Hindustan Ambassador.

It comes across as a movie scene where the departing mother soothes the nerves of two children frightened by their father’s impending remarriage.

In this case, the children are the trembling employees of German General Motors division Opel, and the departing parent is GM CEO Mary Barra. Well, “departing” isn’t accurate, at least not yet. The American automaker is in talks with France’s PSA Group to potentially sell off Opel, as well as its Vauxhall sister division.

Yesterday, Barra spoke to employees at Opel headquarters, hoping to allay fears and quell protests from Opel’s works council and union, as well as the German government. Her words, or what we know of them, relayed the message, “Kids, it’s gonna be okay.”

One supermarket’s loss was Ehren Thompson’s gain.

The Sydney, Australia man was able to use a 77-pound wheel of Parmigiano Reggiano cheese he found at a local grocery store to get himself into a used Peugeot hatchback, according to BuzzFeed News.

Like every morning, I woke up yesterday, showered, and thumbed through my saved searches on eBay. When I saw a hit on my “Peugeot” search, I had a feeling it would be another crusty old bicycle, destined to become a fixie for some hipster that imports Gitanes.

Not this time.

I quickly clicked “Add To Watch List” and shuffled the kids to the bus stop, hoping the Pug that looked awesome on my tiny phone would turn out as nice once I got to a 24-inch LCD.

As I exit the sleek, svelte coupe and to buy some ice cream, the car is crackling and popping like a campfire doused. I feel there’s something contradictory about this. After what I did for last hour or so — blasting around back roads at speeds far above socially acceptable levels, manhandling the tiller just to keep it straight under throttle, thundering through hairpin turns and using massive traction provided by a limited-slip diff — I should be doing something manly. Chomping on a fat steak and downing a beer; not licking a sweet cone filled with a frozen, sugared dessert. And the car behind me should be a butch, masculine coupe; not a curvy, chic little Peugeot.

As I wrapped up 2015 last week, I was reminded of my lust for French cars. My look at an inexplicably imported Citroen was the most popular piece I wrote last year, so it’s quite likely there are a few more of you masochists out there.

I also love me some hot hatches. The French know what they are doing with these cars, too, though most would think of the R5 Turbo or perhaps the 205 T16 rally replica rather than a proper front-engine, front drive commuter.

As we’ve reached another arbitrary point in our laps around the sun, we can look at importing a new batch of otherwise-unavailable cars under the 25-year rule.

Toyota and PSA announced Tuesday that they would continue to build a van for European markets for light commercial and passenger duty and unveiled their newest Toyota Proace/Peugeot Traveller/Citroen SpaceTourer eggs.

The three vans, which look virtually identical short of their shades and faces, are all produced at PSA’s factory in Valenciennes, France.

While the Toyota version looks like one of those samurai crabs, it’ll likely never set foot in the U.S. and that’s a shame — commercial vans are the new hot thing for automakers, you know?

Peugeot’s geometrically marvelous and electrically powered Fractal concept car will make its way to Frankfurt this year.

The 201-horsepower coupe is powered by two electric motors for each axle and has a 280-mile range, according to the automaker. Probably a wholly separate electric sub-station exists for its “9.1.2” surround sound system that sports woofers in the seats to acoustically relay information about what’s ahead like we’re all bats or something.

A heads up driver information system relays information via hologram, according to the automaker, and the rest is just the best.

They say simple, affordable and fun cars are not made these days, but maybe we’ve been looked for them in the wrong places. Maybe affordable fun still exists, buried under a skin not cool enough to capture petrolheads’ interests…

James Dean behind the wheel of his Porsche 356 Speedster, tearing up Mullholland Drive, a cigarette hanging coolly from the side of his mouth, his hands wrestling the unassisted steering. The air-cooled flat four barking. Tires screeching. That’s the petrolhead dream. That’s the legend.

And as an important part of this mythology, something driven by the epitomes of cool like Dean or McQueen, the 356 Speedster (or any 356, for that matter) is revered and prized. Buying a nice example requires the kind of money that would get you a brand new 911. Or three. Or a 911 and a perfectly fine aeroplane.

But you don’t want a 911 and you don’t want a Boxster because, as they say, each 911 is worse than the previous one. It’s faster. It’s more comfortable. It’s got better soundproofing. It is better at isolating you from what’s going on. And you don’t want to be isolated. You want experience.