QOTD: What Do J.D. Power Lists Mean to You?
Yesterday was J.D. Power IQS day.
As we reported, Ram did well, as did Porsche. In general, J.D. Power's IQS list is considered respectable and influential in the industry -- even with recent debate over whether customer confusion over poor infotainment UX really should count as part of a "quality" index.
As you no doubt know, automakers love to tout their J.D. Power rankings in ads when they do well.
So, with that in mind, do you use J.D. Power as one of the ways you try to measure reliability when you're car shopping?
If so, why? If not, why not?
Sound off below.
[Image: Ram]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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