Polestar Launches Product Offensive with Four New Vehicles Coming by 2028

by Michael Strong

Published: February 18th, 2026

polestar launches product offensive with four new vehicles coming by 2028

If anyone wondered about how Polestar would handle the uncertainty surrounding electric vehicles in the near term, wonder no more: it’s going all out with four new vehicles hitting the streets by 2028.

The former tuner unit of Sweden’s Volvo brand, Polestar is its own company stocked with performance-oriented EVs, and it plans to carry on doing just that with the first new vehicle, the Polestar 5, a four-door Grand Tourer, coming this summer.

“Polestar 5 is our brand halo car, bringing a new level of performance and luxury to the grand-tourer segment. With incredible handling and a lightweight bonded aluminum platform, the four-door GT has already received fantastic reviews, as part of its launch tour across Europe,” Polestar CEO Michael Lohscheller said in a release.

The company is looking to build on its best sales year ever, and this new “product offensive” is critical to its long-term success. Following the arrival of the new Polestar 5, the company plans to release the updated Polestar 4, which is its best-selling vehicle at the moment. The pair will be followed up by the next-generation Polestar 2 early next year and the Polestar 7, a compact SUV, launching in 2028.

“In 2026, with a disciplined approach, the company expects to deliver low double-digit retail volume growth,” officials noted in a release. “The sales mix is expected to continue to evolve with an increasing share of Polestar 4. Further, the company aims to focus more on the retail channel, supported by the continued expansion of the network and its attractive model lineup, to drive quality sales growth.”

Although 2025 was a tough year for many EV companies, that was not the case for Polestar. The automaker saw its retail sales rise 34 percent to 60,119 vehicles. Those numbers include a 27 percent jump in Q4 with 15,608, despite the end of the federal tax credit for EVs in the U.S., one of its top markets.

“We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work,” Lohscheller said in a statement in early January.

[Images: Polestar]

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Michael Strong

Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.

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8 of 19 comments

MaintenanceCosts on Feb 18, 2026

Polestar 5 will do a nice job of filling the Model S-shaped hole in the market, this time without accompanying political nonsense.

2 Reply
- Mnemic on Feb 18, 2026
  
  Wishful thinking but rather than a model 3 they'll just go back to Mercedes CLA's. By now they'll be RUNNING back if they live in a condo. Years ago I had to get something at the mall (mall surrounded by condos) and I was right there as they were opening on a Saturday at 8 or 9am. I saw a guy in a model 3 pull up to a charger, plug it in and then go sit in the car and play on his phone. I knew then that movement was done.
  
  Like
- Ajla on Feb 18, 2026
  
  There is no looking back once you've bought a Polestar 5.
  
  3
Stellantis Guy on Feb 18, 2026

Fake news. Why would anyone introduce any new EVs between now and 2030, when we all know EVs are dead in the U.S. market and everywhere and always will be?
When I am following an EV I usually change lanes because I know that the EV is about to run out of charge and stop in the road.
Usually the EV bursts into flame before this. I try to avoid that too.
Hybrids are even scarier, but all the frightened little girls love to talk about Hybrid! Hybrid! It makes me sick. 😂

Like Reply
- See 4 previous
- Lloyd Bonified on Feb 18, 2026
  
  Like you could afford one anyway with the collapse and shortages
  
  2
- Stellantis Guy on Feb 18, 2026
  
  I got a check from Canada today for a 100 troy ounce silver bar which also came from Canada.
  Thanks Trump!
  
  2
- 3-On-The-Tree on Feb 18, 2026
  
  ToolGuy- according to MSNBC the sky is falling.
  
  1
- Txclyde1 on Feb 22, 2026
  
  well said .EVs are done here fir a long time .Companies will be folding .American tax payers don’t like to subsidize people personal vehicle purchases .RVs have to make it on their own and their biggest manufacturer is dropping two models .People don’t want them .They have horrible depreciation, ( don’t even try to argue against that ) .Im glad polestar is going all in , as they were marginally making it before and this will put them under .They will sell very few here .
  
  Like
- Stellantis Guy on Feb 23, 2026
  
  Yes, I don't like RVs either.
  
  Like

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