GM Reports All Four Brands Posted Sales Jumps for 2025
When it comes to sales numbers, 2025 was a good year for the auto industry; however, no company may have had a better year than General Motors, which saw all four of its divisions post sales increases over the previous year.
Buick rose 8 percent led by Enclave which jumped 50.6 percent year over year. GM’s luxury unit, Cadillac went up 8.3 percent, as Escalade increased 20.4 percent. Meanwhile Chevrolet enjoyed a modest rise of 4.7 percent, led by Equinox (32.1 percent) and its all-electric sibling, the Equinox EV (100.7 percent). Finally, GMC leapt 6.2 percent with the Sierra 1500, Acadia, and Hummer EV all posting double-digit gains.
Overall, GM reported a 6 percent jump year over year while retaining its leadership posts in pickup truck and full-size SUV sales. It also gained ground on electric vehicles, moving into second place behind Tesla, and surpassing Ford.
Perhaps more impressively, the good sales news came despite a 7 percent sales drop during the fourth quarter of 2025. GM’s fourth quarter was tough overall as it took a $7.1 billion charge to associated with the retrenching of its EV plans, but the company hit its revised earnings targets for 2025.
GM officials offered plenty of optimism about 2025, noting it sold more vehicles in the U.S. than any other automaker and did so while offering lower incentives than its competition.
“Demand for our brands and products is strong at every price point, and we are well‑positioned to build on this momentum in the year ahead,” said Duncan Aldred, GM senior VP and president of North America, in a release.
The company’s EV sales jumped 48 percent in 2025 as it rode the wave of those looking to take advantage of the $7,500 federal EV tax credit before it ended Sept. 30, 2025. And when it expired, so did GM’s EV sales as they fell 43 percent during the final quarter of the year.
Where did the company see losses? The Chevrolet Corvette fell 26.4 percent, and the Blazer dropped 11.5 percent. Others falling included Buick Envision, Cadillac CT4, GMC Canyon and GMC Terrain all slid by double digits, or nearly in the case of the CT4 which fell 9.5 percent.
[Images: GM]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
More by Michael Strong
Comments
Join the conversation
They lowered the roof on the Trax, the bahsterds.
They only beat Toyota by 45k when they still should have more favorability on tariffs. If Toyota takes and builds their lead we have become like the rest of the world where Toyota is #1.
Also 30 years ago GM had double the share/sales of today.