Dodge Venom: The Neon That Wanted to Bite Back
In the mid-1990s, Chrysler had a peculiar obsession. It was churning out concept cars like a man in a casino who couldn’t stop pulling the lever on a slot machine.
Some hit jackpots — like the Viper, which became a genuine icon — while others simply vanished, remembered only by the sort of people who own stacks of Car and Driver magazines and talk about “cab-forward design” at dinner parties. The Dodge Venom, unveiled at the 1994 Chicago Auto Show, sat somewhere in between. It wasn’t quite ridiculous enough to be forgotten, but not brilliant enough to be built. Instead, it became one of those what-ifs — a Neon that decided, after one too many tequila shots, that it was going to try and be a Viper.
The TTAC Creators Series tells stories and amplifies creators from all corners of the car world, including culture, dealerships, collections, modified builds and more.
A transcript, cleaned up via AI and edited by a staffer, is below.
[Image: YouTube Screenshot]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Transcript:
In the mid-1990s, Chrysler had a peculiar obsession. They were turning out concept cars like a man in a casino who couldn’t stop pulling the lever on a slot machine. Some hit jackpots, like the Viper, which became a genuine icon. Others simply vanished, remembered only by the sort of people who own stacks of Car and Driver magazines and talk about cab-forward design at dinner.
The Dodge Venom, unveiled at the 1994 Chicago Auto Show, sat somewhere in between. It wasn’t quite ridiculous enough to be forgotten, but it wasn’t brilliant enough to be built either. Instead, it became one of those “what ifs”—a Neon that decided, after one too many tequila shots, that it was going to try to be a Viper.
Now, the Dodge Neon was not exactly the sort of car you’d expect to be the foundation of something called the Venom. In fact, calling the Neon venomous is a bit like calling a marshmallow spiky. The Neon was a cheap, cheerful compact designed for people who thought excitement meant air conditioning and a tape deck that didn’t chew your Bryan Adams cassette. It was front-wheel drive, underpowered, and beige in every sense of the word—even when it was painted red.
So, of course, Dodge looked at it and said, “What if we turn this into a rear-wheel-drive, V6-powered sports coupe?” And here’s the thing: they almost pulled it off.
The Venom started life on the Neon’s platform, but what Dodge’s engineers did was nothing short of automotive butchery. They stretched the wheelbase, shoved the wheels out to the corners, and re-engineered the car to accept a longitudinal drivetrain layout. That meant ditching the usual front-wheel-drive setup and replacing it with something enthusiasts actually care about: rear-wheel drive.
The heart of the beast was a 3.5-liter single overhead cam V6 borrowed from the Dodge Intrepid and Chrysler Concord family sedans—cars with the personality of a fax machine. But in the Venom, this engine was given a proper chance to shine. With 245 horsepower and 221 pound-feet of torque, it made more than 60 percent more power than the Neon’s wheezy 2.0-liter four-cylinder. That translated to a 0–60 mph time of around 5.2 seconds, which in 1994 put it in the same conversation as the Nissan 300ZX or Toyota Supra.
Power was delivered through a six-speed manual gearbox, an exotic touch in an era when most American sports cars were still fumbling around with five. Dodge wasn’t just trying to build a quick Neon—they were trying to build a junior Viper.
Chrysler in the 1990s had a thing called cab-forward design. It basically meant pushing the wheels to the corners and moving the passenger cell forward to maximize interior space. On a minivan, it gave you more room for kids and their exploding juice boxes. On the Venom, it gave the car a stance that looked muscular, taut, and oddly exotic.
The suspension was another clue that Dodge was serious. Double wishbones at all four corners replaced economy-car struts, while disc brakes with ABS sat behind the wheels. In an America still addicted to solid rear axles and drum brakes, this was almost European. You could imagine the Venom going head-to-head with something like a BMW E36 M3—or at least standing near one without looking embarrassed.
Dodge also fitted staggered wheels, wider at the back than the front, which not only improved grip but made the Venom look like it had been doing squats at the gym. The message was clear: this wasn’t a dressed-up Neon. This was a purpose-built driver’s car.
The long-hood, short-deck proportions were classic sports car, while the flared arches and wide stance screamed aggression. Painted in Venom Yellow-Green Pearl—a color that looks less like paint and more like something you’d find in a radioactive swamp—the car was impossible to ignore. The styling cues were unashamedly Viper-esque. The front fascia had the same wide, low snout. The side profile featured smooth, flowing lines, and the rear looked tight and purposeful.
But unlike the Viper, the Venom had a roof and a cabin that didn’t look like it had been borrowed from a tractor. It was exotic without being impractical, flashy without being ridiculous.
So why didn’t Dodge build it?
On paper, it made sense. The 1990s were overflowing with Japanese sports cars like the Supra, RX-7, 3000GT, and 300ZX. America’s answer was basically the Corvette—and if you were being generous, the Camaro. Dodge had the Viper, sure, but that was a six-figure sledgehammer. What they lacked was a middleweight fighter.
The Venom could have been that car, but Chrysler, being Chrysler, decided it wasn’t worth the risk. Maybe they worried it would cannibalize Viper sales. Maybe the accountants balked at the cost of re-engineering a Neon into a sports car. Or maybe they realized that slapping a 3.5-liter V6 into a compact coupe was great for headlines but not for production.
Whatever the reason, the Venom ended up exactly where so many American concept cars do: the history books, and probably the crusher.
This is where Chrysler missed the boat. Imagine if the Venom had reached showrooms in 1996 or 1997, priced just below the Supra. It could have given Chrysler a genuine foothold in the affordable sports car market—something they’ve never really managed. Instead, the Venom was filed under “cool names we’ll never use again.”
Today, the Venom is a forgotten footnote, overshadowed by the very car it wanted to emulate. The Viper became a legend. The Neon became a punchline. The Venom sits in that strange twilight zone of concept cars that were good, but not quite good enough.
Still, it deserves some credit. The Venom proved Dodge’s designers were willing to experiment, to push the envelope, and to see just how far they could stretch an economy car platform. It foreshadowed the company’s later willingness to build wild, performance-focused machines like the Charger Hellcat and Challenger Demon.
In some ways, the Venom was a spiritual ancestor to today’s muscle cars that shouldn’t exist but do anyway. Had it been built, it might have given America a rival to Japan’s 1990s sports car golden era—a bridge between Neon and Viper, between practicality and lunacy.
Instead, it remains a “what if.” The Neon’s cooler brother that never quite grew up.
If you enjoyed this story, let me know what you think about the Venom in the comments. And if you liked the video, please leave a like and subscribe to the channel. I’ll see you in the next one. Cheers.
I am a proud owner of a single turbo 335i and a Ducati 999s. I make a lot of content on both, as well as just sharing my opinion on just about everything car and motorcycle related,
More by Chris VS Cars | TTAC Creator
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Mda55 Mitsubishi Eclipse; a tin can of a rental-car if there ever was one.
- Mih138692974 I love my Lexus ES 350, super reliable and problem-free. Only complaint, the display for tire pressure stopped working a while ago. I will not take it to dealer and pay 700.00-800.00. I read that this is happening to a lot of Lexus cars.
- Add Lightness I don't see a dash but it looks like the other basic parts are there. Probably not much more work than getting a functional but ratty one up to a high standard.Upgrades like the rear suspension and brakes are readily available and parts are readily available due to its strong following. The rear suspension is often the cause of a project stalling.
- Slavuta Lucid is a failure
- 1995 SC I did a track day in a rental Mustang. Ecoboost automatic convertible. Wouldn't want to own it, but beating the tar out of it for a weekend and giving it back took the sting off of the Miata being in the shop for a transmission at the time. I also drove a Jag F type convertible. It drove great and honestly I loved it. Another one I wouldn't want to own though because Jaaaaaaaaaaag and as I am friends with the owner I did not beat on it like the rental Stang. He is at around 70k and has had no problems though.
Comments
Join the conversation
author totally FOS
Chrysler should have put its 1970 Cordoba de Oro into production. Same for Ford & its 2001 Forty-Nine.