Is the Toyota Prius C Better Left in Japan?

Matt Posky
by Matt Posky

While the Toyota Prius was an inarguable success on the North American market, its smaller sibling really only had a few good years before sales figures started trending in the wrong direction. The Prius C attempted to court urbanites (the C stands for city) by offering the same hybrid concept in a smaller package. Unfortunately, Toyota only managed to move around 13,000 between the United States and Canada in 2017 before its discontinuation the following year — leaving us with the standard Prius and the tongue-twisting Prius Prime Plug-in Hybrid.

But the C has since been revised in its native Japan, where it’s called the Aqua, resulting in a slightly roomier automobile with a new high-output bipolar nickel-hydrogen battery that’s supposed to deliver improved responsiveness and range. Considering the escalation of Western fuel prices, we’re wondering if it’s time for the Prius C to make a comeback in our neck of the woods or if it’s better left to cruise around the tight streets of Tokyo where its success is all but assured as the Aqua.

Toyota is attempting to think long-term with this one and deliver a vehicle that can satisfy economically minded consumers for the next decade. That involved making the Aqua a 2.0-inch longer wheelbase (via the TNGA-B platform) that’s primary goal was creating more interior volume for rear passengers and cargo. Considering the old model couldn’t even store 20 cubic feet of junk without folding down the seats, nixing rear passengers to accommodate for 70 cubic feet, this is likely to be a major win for the model.

But the most important aspect has to be the powertrain and clearly where Toyota put most of its effort. The entire package has been shrunk down using “bipolar electrodes” that effectively allow the cells to be stacked like sardines. This results in a smaller, tightly packed battery that weighs less and can have a charged sent straight through the stack. It also means Toyota could cram in more cells overall.

The manufacturer says this has resulted in a vehicle with 1.5 times the power output of its predecessor, while the use of NiMH batteries allows for more predictable performance in colder climates. Toyota has been one of the few companies that have spoken about battery technologies in a manner I would consider serious, at least when pressed, and has prided itself on advancing hybrid technology since the beginning. Cold-weather performance has been something its engineers have been going on about for years.

While this is less important in a hybrid than an EV, it still makes a difference in overall performance. Toyota is promising the 1.5-liter “Dynamic Force Engine” and an optimized HEV system is capable of returning 35.8 km/L (which translates into an insane 84 mpg) on the more basic model. Though the figure is likely inflated a bit by the nature of Toyota using the WLTC test cycle. The United States’ EPA assessment would undoubtedly yield smaller numbers.

It’s still wildly impressive and shouldn’t come down by much on better equipped Aqua models, which have tried to add more comfort, quietness, and practicality. While packaging would be different for North America, Toyota is adding larger displays, improved interior storage solutions, and an “emergency power supply mode” that effectively turns the car into a generator for pretty much whatever customers need during a blackout or camping trip.

Toyota is also promising more power and smoother acceleration (figures TBA), with the ability to accommodate single-pedal driving. While this is a feature we’ve seen cropping up on EVs, your author has mixed feelings on its true utility. Upping the regenerative qualities of the car is nice and extends the overall range. But the single-pedal mode can also make the vehicle feel like a combustion car that’s stuck in low gear if it’s not done well.

Though that ultimately has no impact on my trying to decide if bringing back the Prius C is a move Toyota should be making. While we already have the Corolla Hybrid, it’s locked into a mid-tier trim and is only about a grand cheaper than the base $24,525 Prius. The Aqua is offering substantially better-claimed efficiencies in a smaller and likely cheaper package (it starts in Japan for under $18,000), making us wonder if it’s time for the Prius C to make a comeback as fuel prices climb and the American economy develops a thousand-yard stare.

[Images: Toyota]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • Dukeisduke Dukeisduke on Jul 23, 2021

    I thought the Prius V was a good idea, but I don't know whether they sold many. I used to see them fairly often, but haven't seen one in a while.

  • Airfidget Airfidget on Jul 23, 2021

    I think everyone in the US would choose the corolla hybrid over the prius C. Key differences that I see are 2.0 liter 4 versus 1.5 liter 3 cylinder, and the battery. Let them have the new battery technology in Japan for a few years, get the bugs worked out, then send it over here. I'm fine with that. And I don't think an american is going to go for a 3 cylinder any time soon, unless they don't advertise it. Only bonus to bring it over earlier,the Japanese website says 33.8 / 36 kilometer/liter. 79 to 86 mpg. That's nothing to scoff at. Even if that drops 10 mpg by the time it goes on the EPA circuit, it's a good number.

    • Dmulyadi Dmulyadi on Jul 24, 2021

      Since bigger car like RAV4 hybrid can reach 40mpg then the smaller car must be able to reach more than 60 mpg. If it can get 70+mpg it should sell well for a commuter car remember many ppl still avoiding subway and buses in many metro cities. Small enough to fit folks in HOV lanes and easy to park in tight spots plus with higher till prices nowadays saving fuel here there could help save for retirement.

  • Amwhalbi My 1972 Mercury Capri was my first stick shift car. God, I miss that thing. It was a blast to drive.
  • Vid169489471 The technology exists today to produce a variable color temperature (kelvin) LED lamp. It can vary from 2700k that soft orange look to 6500k the bright daylight with the bluish tint.Since everything in a late model car is computer controlled, it would be an easy task to write a few lines of code that enables your vehicle to not only dim down from hi to low beam but to shift color temp down to the 2700k range for oncoming traffic, then back up to 5000k once oncoming traffic has passed. For the operator it would be automatic and seamless. For older cars they could be retrofitted with LEDs that are 2700k on low beam and 5000k on hi beam. As far as standards, there could be a lumens max, and a minimum. Several States already have minimum lumen standards going back to the old incandescent bulbs. Why not update these to national standards.
  • Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
  • Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
  • Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
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