QOTD: Whither Maserati?

by Tim Healey

Published: July 29th, 2024

We reported last week that Stellantis might shed some brands that aren't making money.

Naturally, Maserati's sales and revenue reports came in and the numbers fell short of expectations.

So it follows that Maserati could be on the chopping block.

Maserati sold only 6,500 cars between January and June of this year, as opposed to 15,300 units in the same time frame last year. If my math is correct, that's about a 57 percent decline.

The company also had an adjusted operating loss of about $88.7 million through that span, as opposed to a profit of about $130 million during the first six months of 2023.

Disappointing numbers don't necessarily mean Stellantis will sell off Maserati, though it doesn't help that it will be a minute before new or redesigned models hit the market.

So, what does this mean? We don't have a crystal ball, nor do you, but you can, of course, speculate in the comments.

Sound off below.

[Image: Maserati]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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Comments

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8 of 35 comments

Astigmatism on Jul 30, 2024
I will say this about Maserati: A guy at my company bragged about buying one, and everyone has spent the last month laughing about it behind his back. For a brand based on premium cool and sex appeal, that's a bad look.

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- See 3 previous
- Ajla on Jul 30, 2024
  Which one did he buy though and what condition is it in? I know back in 2008 Maserati actually fared *the best* in a European study on positive psychological reactions.
  
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- 1995 SC on Jul 30, 2024
  Lavante?
  
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- Astigmatism on Jul 30, 2024
  1995 SC nails it.
  
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- Carson D on Jul 30, 2024
  They've gotten even worse since 2008, but that study is a good indicator of how degenerate Europeans are. Maserati hasn't built a great car since Citroen got involved, and they might have been the less harmful than every partner since.
  
  Like
Lorenzo on Jul 30, 2024
Maserati was once owned by Ferrari. For years, the two brands shared parts, sometimes whole engines with Maserati selling to people who didn't want a two-seater Ferrari racer, but wanted similar cache. Ferrari used Maserati to spread its development costs, and try out new features before putting them in their own models, as well as add sales volume while keeping Ferrari exclusive. If Maserati goes anywhere, it should rejoin Ferrari.

1 Reply
- See 1 previous
- Victor on Jul 30, 2024
  I believe Alfa Romeo could also benefit from moving under Ferrari. Could sit below Maserati to generate even more volume.
  
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- Likescars on Jul 31, 2024
  I like your idea, but isn't Ferrari a separate company now? They're not part of Stellantis. I have a 2013 QP, which was the last year of the outgoing model. It is the second one I've owned. I've never had any problem with either of them although I haven't owned one past 25,000 miles. Still, I cant ever see buying a Chryslerati.
  
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