QOTD: Can Mitsubishi Hang?

by Tim Healey

Published: January 27th, 2025

You may have forgotten about Mitsubishi, but the company is still out there selling cars.

Not only that, but it has plans for new models.

Can the brand's new plans help keep it around, at least in the North American market?

There are plans for a new EV and a gussied-up/refreshed Outlander.

The brand is seeking to increase volume and also boost dealer profitably. There are also plans to launch either a new or redesigned car every model-year from 2026 to 2030.

My question to you is -- is that enough? Can the company, which always seems inches away from the corporate junkyard, use this plan to get back in the mix?

Sound off below.

[Image: Mitsubishi]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 30 comments

George on Apr 21, 2025

Mitsubishi Going Belly Up?Nah I don’t think so. And the Reason why? IF Anyone Remembers the History of Hyundai Motor Company Itself That Could Give You A Good Reason Why,Hyundai Motor Didn’t Come Out Of Thin Air,It Was A Company Born Out Of Mitsubishi And If You Ask Anyone A little More About Hyundai They’ll Tell You It’s Really Mitsubishi under a Different Name In Korea Just Like Kia Whose Parents were A Joint Venture with Mazda and Ford Motor Company But most of the Parts Seem More Like Mazda than Ford.

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Jan Smith on Apr 23, 2025

Mitsubishi knows it takes one model to get their footing again. Let’s see what they can come up with. They may need to look toward their old friends like Hyundai, Mazda, or Ford to help out by rebranding their cars until they can find their niche again.

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