Jeep Teases New Avenger Model with New Take on Iconic Grille
Jeep is looking to give its new Avenger model an updated look, and it teased it Monday morning with a new picture showing the new version of the brand’s iconic seven-slot grille — and little else.
“In every corner of the world, the seven-slot grille shows that a Jeep is passing by,” the company wrote in an email. “An integral part of the brand heritage, yet constantly evolving with each new generation, this unmistakable signature was introduced with the CJ‑2A, the first full‑production civilian Jeep, launched in 1945.
“The seven-slot grille has become a signature Jeep design element ever since, echoed in the CJ family, the Wrangler and the current Jeep lineup. Now, a bold new vision is on the way, heralding the next step in Jeep capability and style. With the new Avenger, something new is taking shape — an evolution of the legendary seven-slots grille designed to light up every adventure and make compact freedom shine.”
The Avenger isn’t currently sold in the U.S., but the little EV is popular in Europe, and is now the second-best selling vehicle in Italy. The Avenger got some attention in January when Jeep showed off the Black Edition model at the Brussels Motor Show. Based on the popular Altitude trim, this version features exclusive black design elements that enhance its rugged yet refined character, the company noted.
Every time the Avenger gets some headlines, one of them is when Jeep might bring it to the U.S. The company is now selling the EV, which is smaller than the Jeep Compass, in Brazil. However, the company’s not made any public commitment to bringing the small ute to North America.
Jeep — and Stellantis in general — has been thought to be lagging on the EV front, and elimination most of its electrified models didn’t help with that perception. However, one part of the EV market that desperately needs attention is the small car/crossover segment, and the Avenger could be just that. That said, any move on another all-electric Jeep will likely have to wait until the market gets a chance to experience the Jeep Recon later this year.
[Images: Jeep]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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If Corey is commenting and Tim was the only one who ever did any moderating but Tim thought Corey was supposed to be moderating, how does this work? Am I allowed to interact with Corey? Or will I just be deleted lol.
Silly me, I thought Avenger was a Dodge model. Oh yeah, it was from 1994 - 2014.
Good lord, a lot of childish snark over a simple little vehicle.