Hyundai Hitting North America with 36 New, Updated Models by 2030

Speaking to shareholders at Hyundai’s annual meeting, José Muñoz, Hyundai’s president and CEO, laid out the company’s vision for near-term and it includes as many as 36 new or “significantly enhanced” vehicles for the U.S., Canada, and Mexico by the start of the next decade. Those three dozen cars, trucks, and utility vehicles will cover the powertrain spectrum: gas, hybrid, and electric.

Hyundai currently sells 25 vehicles North America, including 20 in the U.S.

“Hyundai is accelerating across North America,” Muñoz said. “By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long‑term investment in U.S. manufacturing, jobs, and the broader automotive ecosystem.”

The wheels for this aggressive push are already in motion courtesy of the $26 billion investment in the U.S., including the new Metaplant America just outside Savannah, Georgia. In addition to that facility, which has been the subject of some controversy regarding undocumented workers. Currently, it produces the Ioniq 5 and Ioniq 9 with hybrid production coming later this year.

Hyundai’s three-year investment plan includes $12 billion to expand annual U.S. production capacity to 1.2 million vehicles, $7 billion to strengthen its parts and logistics supply chain, including a new steel mill in Louisiana, and $7 billion to advance autonomous driving, robotics, AI, and other future technologies. The company is “strengthening Hyundai’s manufacturing and technology footprint in the region.”

The expansion is directly tied to the company’s plan to have 80 percent of vehicles sold in the U.S. built in the U.S. while increasing the content from U.S. suppliers from 60 percent to 80 percent by 2030. 

However, North America isn’t only market where Hyundai is investing its resources. The company is looking to launch 20 new models in China during the five years, hoping to double its sales in the country to 500,000 units annually. It’s going to expand its production capability too as part of its “In China, For China, To Global” strategy. 

[Images: Hyundai]

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