Hertz Offers Custom Vehicle Wraps on Rentals

by Jason R. Sakurai

Published: March 9th, 2021

hertz offers custom vehicle wraps on rentals

Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S.

We have no idea exactly how custom their wraps are, as Hertz shows several examples on a dedicated microsite. It will, however, allow you to tailor a personalized message for a themed anniversary, engagement, bachelor party, trip to Las Vegas, or several other occasions, including moving.

The information Hertz provided was vague, so we’re not sure whether this is a promotion that they’re planning to initiate when or if they get sufficient interest from the motoring public, or if it is already in place, and they have certain vehicles earmarked as wrap recipients that are fairly common throughout their rental fleet.

It would seem to make sense and be more cost-effective if Hertz standardized the number of wraps they offer, and the vehicles you could rent that are wrapped. In this manner, they could have two dozen or more themes, all of which fit a Chevy Tahoe or Ram Promaster van for example, and simply print out the personalized message on the existing wraps, sent to a rental location from their corporate office in Oklahoma City, Oklahoma, or a few vendors from around the country, to cut shipping costs and time.

From the images we were able to obtain from Hertz, the coverage of these wraps appears large enough that they’re not just a couple of stickers on the doors and maybe the windows. They show front and rear views that are also wrapped, which would indicate they are doing full wraps. This would mean they either needed to train their existing staff at all or many rental locations how to install wraps, or it’s being done on a contract basis by outside companies who perform these installations on a regular basis. Either way, it’s not easy and requires a certain amount of skill and manual dexterity to wrangle and install large sections of printed vinyl onto the vehicle’s surface.

Oh, and there was no mention of what it costs either.

[Images: Hertz]

#Hertz #Personalization #RentalCars #VehicleWraps

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

More by Jason R. Sakurai

Comments

Join the conversation

2 of 20 comments

28-Cars-Later on Mar 11, 2021

I thought Hertz was bankrupt?

Like Reply
PeriSoft on Mar 11, 2021

I'd be temped to get an excursion, wrapped in pink hearts, with the white heart having the text, "HYDROCARBONS".

Like Reply

Recent Comments

Amwhalbi My 1972 Mercury Capri was my first stick shift car. God, I miss that thing. It was a blast to drive.
Vid169489471 The technology exists today to produce a variable color temperature (kelvin) LED lamp. It can vary from 2700k that soft orange look to 6500k the bright daylight with the bluish tint.Since everything in a late model car is computer controlled, it would be an easy task to write a few lines of code that enables your vehicle to not only dim down from hi to low beam but to shift color temp down to the 2700k range for oncoming traffic, then back up to 5000k once oncoming traffic has passed. For the operator it would be automatic and seamless. For older cars they could be retrofitted with LEDs that are 2700k on low beam and 5000k on hi beam. As far as standards, there could be a lumens max, and a minimum. Several States already have minimum lumen standards going back to the old incandescent bulbs. Why not update these to national standards.
Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars