Rare Rides: A 1989 Chrysler TC by Maserati - the Lemon Mix-up
The heart of a K-Car, the styling of a LeBaron, the build quality of an Italian, and the price of a Corvette. Just one car in the history of the world managed to combine all these virtues together into a gelatinous, custard-like vehicle.
And our Rare Ride today just happens to have a similar color, too. Come have a look at the majestic Chrysler TC, by Maserati (not really).
Introduced in 1986 at the Los Angeles Auto Show in America, the idea behind the TC was solid: A luxury grand touring convertible in the finest tradition. Designed and built by Maserati, with the parts sharing, reliability, and common sense of Chrysler (and its vast checkbook).
Born from a friendship between Chrysler CEO Lee Iacocca and Alejandro de Tomaso of Pantera fame (and then-owner of Maserati), the two companies signed an agreement in the mid-1980s to develop a coupe. Available at 300 select Chrysler dealers between 1989 and 1991, the TC started with the heart of a Dodge Daytona. It’s actually the same 2.2-liter four-cylinder we recently saw in the Shelby Charger. For 1990 and ’91 Chrysler upped the ante and the displacement, using a 3.0-liter Mitsubishi V6 like you’d find in a Dodge Dynasty.
Of the 7,210 total model run, just 500 examples received a special engine. Matched to a manual transmission was a 2.2-liter turbocharged Maserati-developed unit, which was actually made in England by Cosworth. Cosworth’s production stopped short of finishing each engine, shipping them to Italy where Maserati would tighten some screws and apply its stamp.
Meant to be a halo car for the Chrysler brand, the TC’s development took longer than expected. Unfortunately, the years between the 1986 auto show reveal and 1989’s dealer deliveries revealed the TC’s biggest problem — the new LeBaron. It didn’t share a body, it didn’t share a platform, nor was the interior the same. But it looked just like the TC, had the same engine, and was considerably less expensive.
A loaded up LeBaron GTC convertible with the Mark Cross package cost $19,666 in 1989. For the same year, the TC started at $33,000. Here are some other competitors’ prices from 1989.
- Corvette Convertible, $36,785
- Cadillac Eldorado Biarritz, $26,738
- Lincoln Mark VII LSC, $27,569
- Buick Reatta, $26,700
For this absurdly high price, you received a special hand-made, sumptuous Italian leather interior in either camel or black. This photo is how it originally looked from the factory — our example today has had some cheap leather work done on the seats.
All versions came with a plastic hardtop featuring a unique opera window for use in more formal occasions or when the weather was frosty.
Located in Washington state, this 1989 TC has many new parts, and is asking $6,300 from a seller who is likely desperate to unload it at this point.
[Images via seller, Chrysler]
Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.
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- Vid169489471 The technology exists today to produce a variable color temperature (kelvin) LED lamp. It can vary from 2700k that soft orange look to 6500k the bright daylight with the bluish tint.Since everything in a late model car is computer controlled, it would be an easy task to write a few lines of code that enables your vehicle to not only dim down from hi to low beam but to shift color temp down to the 2700k range for oncoming traffic, then back up to 5000k once oncoming traffic has passed. For the operator it would be automatic and seamless. For older cars they could be retrofitted with LEDs that are 2700k on low beam and 5000k on hi beam. As far as standards, there could be a lumens max, and a minimum. Several States already have minimum lumen standards going back to the old incandescent bulbs. Why not update these to national standards.
- Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
- Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
- Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
- Master Baiter This is what happens when you take a chance on a startup auto company. Designing and building cars is hard.
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Wasn't this the JoHn Voight car?
Theres one in my neighborhood and I think it looks great. I rode in it. It’s really quite nice. Great stereo, exhaust sounds good. It’s red and after even after 30 years the paint looks like 10 grand. Not sure why people dog piled on this car without much actual thought.