Rare Rides: This Pepsi-Cola Pontiac Grand Prix From 1989 Lacks Fizz

Corey Lewis
by Corey Lewis

Our last Rare Ride was a Pontiac 6000 with some serious B&B appeal, what with its special gold alloys and transverse all-wheel-drive witchcraft. In light of this old Pontiac lovin’, I found another one for you today.

This special edition vehicle was practicing before either #, or “branding,” were things you’d put together for your latest Twitter communiqué.

Currently listed on Louisville Craigslist is this special edition Grand Prix. As you can tell from the photo above, this Grand Prix is Pepsi-themed, and is also 258-themed, or maybe just numbered.

According to the listing copy, Pepsi commissioned these special edition Pontiacs in 1989 as part of a store contest. There’s no further detail about said contest, and I couldn’t locate anything online. We’re dealing in obscurities today.

Just 500 Pepsi Grand Prix examples were made, and the special features should be immediately apparent! They include the red and blue striping, the Pepsi logo just below the B-pillar, Special Edition script, and white directional saw blades (which are of course excellent because we’re talking Pontiac wheels).

The front end features more Pepsi branding, as well as some script to tell oncoming traffic that you’re both important and carbonated.

The interior features absolutely nothing unique. The standard fare of gray plastics and quirky Pontiac button placement are all you see. It looks reasonably well kept, and mostly free of the stains you’d normally see on a car of this vintage.

The same goes for the unrelenting grayness of the rear seating, where there’s a center console to store your Crystal Pepsi.

This Grand Prix was driven only occasionally over its long life, clocking 64,000 miles. And though it looks like it could use some paintwork, the asking price of $1,600 makes this our cheapest-ever Rare Ride. So go get yourself a coooold pop, and make this Pepsi Pontiac your own.

[Images: Craigslist]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Find me on Twitter, @CoreyLewis86.

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  • THX1136 THX1136 on Jul 12, 2017

    Thanks for sharing this one with us Corey! Like others have noted, not a bad price for the car in it's current condition.

  • Funnycide Funnycide on Aug 14, 2017

    Clemens Markets which was a local supermarket chain based in Lansdale, Pa. gave away one around this time. They had it sitting outside their store. I remember a 65 year old lady won it which annoyed this high school student.

  • Lou_BC The author asks "What Kind of Cheap Car Do We Need?" then blabbers on about affordability. "Need" is much different than "want". Auto companies through advertising have convinced the masses that they "need" McMansions and 20 foot long crew cab pickups for their 1.6 children and labradoodle named Daisy.If people bought just what they needed, much of the affordability question would self-correct.
  • Lou_BC Musk's companies are worth trillions on stock value alone. That's okay as long as you can keep people buying stock. When it comes to actual products and profits from sales, the numbers are less flattering.
  • The Oracle Many are largely parked due to their collectibility.
  • The Oracle Musk knows what he’s doing. He is pioneering so many technologies in terms of product and manufacturing that he will achieve incredible economy of scale.
  • Forward Observer Tesla cash on hand is $45 billion. That is a large mattress.Ford Motor Company market cap is $46 billion. Wait, forget I said that.
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