Rare Rides: In Memoriam, Toyota Century

Corey Lewis
by Corey Lewis

Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.

The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.

Now it’s gone.

This isn’t the first time we’ve featured a Toyota in the Rare Rides series, nor is it our first limousine. But this Century is on the opposite end of the spectrum from the MEGA CRUISER or the ZIL. I don’t think its owners would’ve approved of such capital letter usage, as it’s too vulgar.

The Century was the flagship of the Toyota line, and has been since since its inception. It was always designed as a dignified, quality conveyance for the governmental and well-heeled Japanese elite. More modern luxury options like the Toyota Celsior (which we received as the Lexus LS400) did not shift the crown from atop the Century’s squared-off head. Produced since 1967, there were just two generations for its entire 50-year run. Generation one ran from 1967 through early 1997, when the second generation bowed in. Generation two continued with minimal changes until just earlier this year. Production ceased in February, and the Century was quietly removed from the Toyota of Japan site.

Priced at around $100,000 USD in Japan, the Century was always the most expensive sedan produced by Toyota, that is until the introduction of the Lexus LS600h L (that’s the hybrid long wheelbase one) in 2008 to the tune of an eye-watering $125,000. The Century was solely a Japanese market vehicle and was never exported to other markets. The example you see here is currently on eBay and has been imported to the United States under the 25-year rule.

The first generation wasn’t big on power, and three different engines were used in succession. All of them were V8s of 3.0 to 4.0 liters in displacement. The 1997 redesign brought along the only V12 Toyota made — the 5.0-liter 1GZ-FE, an engine only used in the Century. The engine in this particular example is a 4.0-liter VG40, found in the Century from 1982 through 1997.

The interior of better-specified examples will contain the luxurious wool cloth you see here. Leather is just too loud; its shine too flashy.

The back seat is a space of lavish comfort, passenger controls, leg rest/pass-through, and factory-fitted throw pillows.

Numerous power options were available, of course, but I can’t read any of the buttons to tell you what they do.

The exterior has a bit of extra festoonery, which look to be some sort of early phone antennae and rain guards. Might have to get those off of there as they’re quite unsuitable.

The eBay auction has four days left, and no bids at the seller’s starting price of $8,000, which is hardly a big ask for a vehicle of this caliber with 36,000 original miles (though the reserve is unknown). I’ll leave you with the video below, which has an English voiceover and explains the majesty and hand-crafted nature of each Toyota Century.

At least we’ll always have the memories.

[Images via eBay]



Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
2 of 101 comments
  • Analoggrotto Analoggrotto on May 08, 2017

    I like this website so much more because of this article. :)

  • Phila_DLJ Phila_DLJ on May 09, 2017

    My second-favorite Toyota. The Crown Comfort, still a constant presence in Japanese traffic in all manner of liveries, is my first favorite. "If it ain't broke" styling and unimpeachable reliability.

  • Amwhalbi My 1972 Mercury Capri was my first stick shift car. God, I miss that thing. It was a blast to drive.
  • Vid169489471 The technology exists today to produce a variable color temperature (kelvin) LED lamp. It can vary from 2700k that soft orange look to 6500k the bright daylight with the bluish tint.Since everything in a late model car is computer controlled, it would be an easy task to write a few lines of code that enables your vehicle to not only dim down from hi to low beam but to shift color temp down to the 2700k range for oncoming traffic, then back up to 5000k once oncoming traffic has passed. For the operator it would be automatic and seamless. For older cars they could be retrofitted with LEDs that are 2700k on low beam and 5000k on hi beam. As far as standards, there could be a lumens max, and a minimum. Several States already have minimum lumen standards going back to the old incandescent bulbs. Why not update these to national standards.
  • Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
  • Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
  • Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
Next