Report: Stellantis is Again Considering Offloading Maserati
It feels like we’ve been speculating over whether or not Stellantis will eventually sell one of its brands for years, but a recent report from Reuters suggests that something might finally be happening.
The automaker recently hired a consulting firm to assess tariff impacts on Maserati and Alfa Romeo, and one of the potential action plans from that study could be offloading Maserati. Reuters’ source relayed the information anonymously, but Stellantis quickly shot down the reports, saying, “Respectfully, Maserati is not for sale.”
Despite its long, storied run, Maserati has languished with falling sales and a lack of vision in recent years. It has no new model launches on the horizon after Stellantis put its previous business plan on hold, leading the automaker to consider any and all actions to course correct.
It’s easy to throw shade at Maserati for these problems, but a clear roadmap with at least one new product could have gone a long way toward preventing this situation. Stellantis likely won’t publicly announce a decision to offload Maserati until the very last moment, but the brand has plenty of potential and could become something special in the right hands. Those hands could come from China, as reports suggest that companies like Chery may be interested in snapping up the Italian automaker.
[Images: Maserati]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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I'll give them $20. Then disassemble any already built cars. Just sell parts to the idiots who bought them the last 50 years
If they stop making new Maseratis today, what are entry-level gang members of Eastern European descent supposed to drive twelve years from now?