Question of the Day: What Lengths Will You Go to Buy a New Vehicle?

Michael Strong
by Michael Strong

New vehicle sales are down through the first six months of 2026, albeit only slightly. However, the larger issue facing automakers as the try to navigate the U.S. market is affordability. The average transaction price for a new vehicle, according to Cox Automotive, currently sits just under $50,000. It’s risen by a third during the past few years to this new all-time high. 


With interest rates elevated, prices higher courtesy of inflation and tariffs (in some instances), consumers are looking for ways to lower their monthly payment. The easiest way to do that is to put more down on your vehicle; however, Americans are shopping monthly payments not a sticker price and the simplest way to cut that number is to extend the term of the car loan. 

We’re all familiar with 48-month and even 60-month loans. However, the 72-month — 6 years — and even 84-month loan have become increasing popular. In fact, 24 percent of new car loans during the second quarter were 84 months, according to Edmunds. The average loan term during the quarter was 70.4 months, up 0.6 months compared to a year ago.

With Independence Day sales in full swing, we ask: How long are you willing to finance a new vehicle for now?

[Images: Shutterstock; Stan McNabb Chevrolet]

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Michael Strong
Michael Strong

Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.

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  • TheMrFreeze TheMrFreeze on Jul 06, 2026

    None...I have zero interest in anything new (well, *maybe* a Slate truck but I seriously doubt it). Very little need for a car outside of getting to/from work, and that ends in less than 3 years. At that point my current daily driver and the pre-2000s classics I've restored will meet my needs.

  • Michael Michael on Jul 07, 2026

    Financing a vehicle for more than twice the length of the new car warranty is insane. I cannot imagine being on the hook for a major repair and still having 4 more years of car payments coming my way.

  • Oberkanone Dacia makes product line of affordable vehicles. An entire product line. One vehicle is not the answer for all needs. Dacia does affordable well.
  • YaMoBeThere This is an egregiously bad AI generated article, the middle of the article is repeated twice... but yea go ahead and nitpick about my comment pointing that out
  • Slavuta Is this Ok if I use OEM all weather floor mats? Yes, the ones that came with 2011 Mazda3 were not good. But the ones in 2017 Mazda6 are excellent. BTW, in that picture, Grand Cherokee on Kumho tires. Is this also an advert or just coincidence?
  • Bar170111344 "GM was on track to spend $31.7 billion on compliance technology through 2031."I'll just mention, that expenditure would have gone into research and development, and that would have driven U.S. manufacturing innovation. On the industrial side, R&D is necessary for U.S. manufacturers to remain competitive in the world. It's absolutely no surprise China is running rings around us. The prospective $ savings GM is looking forward to hasn't impressed the stock market. Year-to-date return of -5.65%. -7.05% in the last month. PE 20:1, inflated by the falling share price. Not to be insulting by any stretch, but it has never been like Mary Barra to get out ahead of anything. She's not an innovator and not a risk taker. She's a good engineer.Honestly - in that industry, which I worked in for decades, being regulated is like having a security blanket. You can be mediocre, blame it on regulation, and still make a buck. And with the federal government now digging an even deeper moat around GM and Ford, it's clearly suppressing American innovation and excellence.
  • Jks168824641 Mercedes, 2023 GLC 300’s start/stop feature is so smooth and seamless that I hardly notice it. I really appreciate it in slow traffic or drive through lanes for fast food
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