Ford May Bring Back Cars After All
Ford gave up most cars in its lineup a while back, leaving only the Mustang on sale in the United States, but that may change in the future. Executive Chairman Bill Ford recently told Autocar that the company is “not as robust as we need to be” with smaller car offerings, saying that people will be “pleasantly surprised” by what’s in store.
Ford acknowledged that missing cars like the Focus, Fiesta, and Fusion in North America has hurt the company, but he said the automaker has a plan to address the holes in its catalog. CEO Jim Farley previously said Ford would shift away from “boring” cars, even as he acknowledged buyers’ affinity for the vehicles, noting that the automaker wasn’t making enough money on them.
In order for a new car model to be profitable, Ford may need to lean on existing architectures, and some rumors have suggested the company’s partnership with Volkswagen could lead to a VW-based car in The Blue Oval’s catalog, but we’re far from a confirmation on that front.
Ford didn’t give any details, but we’ve seen rumors of a four-door Mustang and other electrified models. Given the automaker’s shift away from its aggressive electrification goals, the new models will likely sport hybrid powertrains to align with buyers’ desire for less expensive, fuel-efficient vehicles.
[Images: Ford]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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@Joe Turnes,
I also owed back in the 80´s many two doors or "Landau" as they were also known (Chevy Caprice, Chevy Malibu, Ford LTD, Ford Fairmont, Chevy Monte Carlo, Dodge Dart, etc.) A real shame those cars are barely produced. The last two door I had, was a Ford Focus (european). A couple of examples like the Audi A5 can still be found in Europe bur they are everyday less.
COLONNADES!!!!