Pencil-Necked Finance Dweebs Suggest Anyone Making Six-Figures Should Only Buy a $15,000 Car

Matthew Guy
by Matthew Guy

Look, we’re all for a pinch or two of financial prudence around here. Springing for luxury items just isn’t in the cards for most of us, despite the lavish recompense* deigned upon us by our corporate overlords in Downtown Canada. (*note: the recompense isn’t actually lavish at all).


But even we feel comfortable calling out moronic fiscal advice when we see it. Case in point – a post on a website called Investopedia suggests that anyone making $100,000 per year should spend no more than roughly $15,000 on a car.


And, yes, the post seems to have been recently updated, with a dating of December 2023 and interest rates grounded in the current (horrible) reality we find ourselves. In order to reach this out-of-touch conclusion, the killjoys at Investopedia start with an assumption that one should limit their transportation expenses to 10 percent of an annual salary, including insurance, fuel, maintenance, and the car payment itself. Beyond that, they suggest making a down payment of at least 20 percent and financing the thing for no more than four years.


At the gross income of $100,000 annually, this shakes out to $10,000 per year or about $833 per month. Setting some variables in this equation, they propose a monthly insurance rate of $147, fuel costs of $260 per month, and maintenance pegged at $95.50 per month (about 10 cents per mile). Simple math leaves is with $330.50 for a car payment. To slide in at that figure over 48 months at 8.3 percent interest with 20 percent down, Investopedia suggests a total purchase price for your shiny new car – including taxes and whatever other fees a dealer feels like charging that day – at just $16,687.


Sixteen thousand, six hundred and eighty-seven dollars. On a car. In this economy whilst making a hundred grand. We’ll let that recommendation sink in for a second. To be fair, Investopedia does recognize the current state of the car industry elsewhere in the post, pointing out the unfortunate reality that the average transaction price of a new vehicle in America is nearly 50 grand whilst the average used set of wheels is in the $26,500 ballpark.


In fact, I feel my headline figure of $15,000 is actually generous, since the $16,687 estimate includes dealer fees and taxes. The latter generally ranges between 4 and 8 percent depending on location in this county, while anyone who’s been inside a dealership in their life knows the propensity of the business office to try and pad purchase prices with various and sundry items of questionable value. Don’t take the TruCoat.


Moseying over to AutoTrader, we find a rogue’s gallery of cars on offer for that sum. A ’17 Jag XF with 88K looks nice but is sure to cost far more than 10 cents a mile in maintenance. Same goes for the myriad of decade-old BMW X5s and Merc C-Class sedans. A fifteen-year-old Ram 1500 with 131k in near-base trim is a depressing thought to have in the driveway whilst making $100,000 per year, as is the two-wheel drive Tundra with 149k from Obama’s first term. The newest option is a Mitsubishi Mirage, of course – though you do have a choice of sedan or hatchback.


So – how about it, B&B? Am I being too snobby? Should I be resetting my sights to fiscal prudence and reality instead of thinking that anyone making six-figures shouldn’t be poked into an econobox or knackered old pickup truck? Perhaps my thinking is a root of the problem that’s caused note terms to regularly crest 84 months and debt loads to skyrocket.


Nah. Who am I kidding? If I made $100,000 per year, I sure wouldn’t be tooling around in a 2016 Equinox.


[Image: Jonathon Weiss via Shutterstock]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
3 of 197 comments
  • Grandmaster T Grandmaster T on Jan 19, 2024

    Update: The Rules Have Changed

    So it turns out that (contrary to the advice of old farts like me) you should actually listen to the Helpful Guidance handed out at Your Local Bank and Borrow Borrow Borrow for that Questionable Degree but just be sure you are Playing For The Right Team and you shall be handed $75,000.

    Long live Free Enterprise.

  • Grandmaster T Grandmaster T on Feb 01, 2024

    So close to 200 comments... 😉

  • Andarris Here in the Toronto area I haven't seen a 2006-2012 with intact rocker pannels for over two years now. I presume everywhere around the Great Lakes is the same ? They were super cheap dhring the first two years of the pandemic - could get one with less than 85K for around $6500 certified or a little higher mileage for $5000. Glad I skipped it, even in 2021 some of the 10's &11's were displaying corosion like you'd see on a 7 year older Impala, Camry or Accord. Also the mid-model switch to EPS made me balk at the few clean ones I found.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I do not ever have delays. I only fly out of PDX or EUG to LAS or OAK and OGG then back .. have never been delayed in the last ?30-ish? trips to vegas/disneyland/maui/cruise ship vacations.... EUG has contract tsa so we never have any TSA delays. unsure which airports have PRIVATE contract TSA that is UNAFFECTED by the deadlock that i HOPE NEVER EVER END.
  • Big Al from Oz gidday mites how are yall feelin today? Want to have a barbie? We are right here gettin dee fire ready
  • Michael S6 The 3 Amigos better hope that the oil spike is short lived as 4-5 dollar a gallon gas would put a damper on their cash cows especially "Ford's strategic shift" of killing off the escape/Lincoln cousin. Most other automakers have a full line of vehicles with much better full economy. GM is sucking air and its Cadillac devision is mostly EV and geriatric line up of ICE cars and SUV's that were supposed to be phased out this year. The expensive gas may push shoppers toward EV but GM's horrible EV reliability is a barrier.
  • Tane94 I read the GM press release about first quarter sales 2026 vs 2025 and Buick is getting its butt kicked:Buick Total* 41,654 61,822 -32.6 The future is bleak for Buick.
Next