2021 Maybach S 580 Tips the Scales at $184,900

Jason R. Sakurai
by Jason R. Sakurai

Yesterday, Maybach heralded the arrival of the S 580, with the type of announcement you’d expect if you started at $184,900, or roughly 69 percent of the $269,039 median home price nationwide, according to Zillow.com.

Considering that Beverly Hills, California is the only place in the U.S. where I’ve seen more Maybachs on the street than in a dealership, maybe comparing the cost of the new S 580 to that of the median home price across the country is a little unfair. No, if we take the median home price in the 90077 zip code, that of Bel Air, California, at $2.225 million, that’s only 8.3 percent. This is less than when you take the average price paid for a 2020 Toyota Tacoma, $27,895 according to CarGurus, compared to the national median home price of $269,039, which would be 10.36 percent.

Now that we have the 2021 Maybach S 580 in proper perspective at the level for which it was intended, it seems like something of a bargain. Consider that you get all the technology of a top-of-the-line Mercedes-Benz, plus the allure and status that the Maybach nameplate implies. As you’d expect, most of the information on the Maybach is centered on how it feels and the experience it delivers. We’ll get to that in a moment, after discussing what drives the S 580.

First, the Maybach S 580 4MATIC has a mild-hybrid-drive, 48-volt electrified 496 horsepower, 516 lb-ft/torque biturbo V8 engine, with Airmatic air suspension. There’s what Mercedes refers to as counter-phased sound waves to reduce low-frequency noise and a new dynamic select mode for the Maybach that provides smoother acceleration. Rear-axle steering with up to 10 degrees of steering angle improves maneuverability in the narrow, back alleys of Beverly Hills, and at low speeds much like that of a compact car.

If the yardstick by which every vehicle is judged is the size of their multimedia touch screen, then the Maybach’s 12.8-inch OLED display in the center console, and five screens in the front and rear, are indicative of leadership. Mercedes-Benz User Experience’s (MBUX) second-generation infotainment system debuts on the Maybach, with individual profiles accessible through biometric, fingerprint authentication. A bit too over-the-top even for a James Bond film? Speakers integrated into the front seats allow only the driver to hear navigation instructions, an otherwise-odious distraction for anyone along for the ride. Active ambient lighting is used to support driver assistance systems, or to acknowledge the MBUX user.

With 30 speakers and eight resonators, the Burmester 4D surround sound system goes beyond a three-dimensional listening experience to achieve 4D sound. In addition to music reproduction, the 4D sound is used to create an even more intense, emotional connection when paired with the standard energizing comfort system.

Last but not least, new rear-seat airbags can reduce the impact on the head and neck of outer-rear passengers in the event of a frontal collision. The 2021 Maybach S 580 is a 2021 model that actually arrives in 2021, sometime around mid-year.

[Image: Maybach]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • FreedMike FreedMike on Mar 12, 2021

    Another car for people for more money than taste. Bleaaaach. It doesn't say "wealthy" me to me - it says "21-year-old point guard who just got a signing bonus and is going to be broke within two years of retirement". Put this in a pit with a Cullinan, fill the pit with gas, light a match, and see which one explodes first.

  • Inside Looking Out Inside Looking Out on Mar 12, 2021

    Maybach was very popular in Russia in certain circles, in other words for nouveau-riches in gas and oil exporting countries. It is not made for European consumption. Too big and obnoxious for that.

    • El scotto El scotto on Mar 15, 2021

      @ Inside Looking Out Sir, the irony of your "for nouveau-riches in gas and oil exporting countries". Like yours. Yet poor internet trolls like you like you schlepp around St. Petersburg in your Skodas. Then you imply that Russia isn't a European country. I know we get the B-team trolls on a dinky car site like this but jeez Louise keep this up and you won't get new kneepads.

  • The original ToolGuy™ We have inexpensive cars already
  • Jeff S Doubt we will see any new vehicle in the low 20s unless it is an EV and Chinese but wouldn't count on that happening. Not against more affordable vehicles but don't foresee that happening in the immediate future.
  • FreedMike So, Porsche is selling $100K cars that owners aren't allowed to drive. Way to keep the customers happy, guys!
  • The Ayatollah of Rock n Rolla If the new REO actually happens, and it happens roughly where their target price sits, but at least below $30k, I think that is a great inexpensive truck that would solve the truck needs of the vast majority of current truck buyers.As for cars...we need CARS. Not stupid SUVs. Not ugly crossover blobs. CARS. Coupes, sedans, wagons. Start building something midsized, and make the price point in the mid 30s or lower. AWD optional. And yes, I know Toyota, Honda, and Hyundai/Kia still make sedans. But GM, Ford, and Chrysler/Stellantis need to get on the ball and bring out some competition.
  • 3-On-The-Tree My C6 with the LS3 got over 30 mpg on the highway in 6th gear on cruise control doing 80-85.
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