QOTD: Is the Lucid Gravity Priced Right?

by Tim Healey

Published: October 29th, 2024

Is the Lucid Gravity, which will start at just under $80K, priced right? Will it move for that money?

I gotta admit, $79,900 doesn't sound too bad, but $94,900 does. And you'll probably not want the base trim.

With a lower-cost trim unlikely, at least any time soon, does this pricing scheme work?

What say you?

Sound off below.

[Image: Lucid]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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5 of 19 comments

FreedMike on Oct 30, 2024
Is this going to be expensive? Yes. But let's put it in context. This isn't a Kia Telluride - it's a loaded luxury crossover that has serious performance chops. Think Mercedes GL or Audi Q8 (or even Escalade V, for that matter) and you get the idea. A car like that is going to cost a lot of money, whether it's electric or not. What's the issue here?

1 Reply
- See 2 previous
- SCE to AUX on Oct 30, 2024
  You know - the issue here is that EVs should cost $22995 and drive 600 miles at 80 mph while towing a boat in the winter. And luxury cars should be affordable.
  
  1
- 1995 SC on Oct 30, 2024
  22995?!?! On what planet should I pay that? Back in my day you gould get a Fleetwood Talisman for under 15000 bucks and those were valuable Gerald Ford Dollars my friend!
  
  2
- 28-Cars-Later on Oct 31, 2024
  Talisman was the top of the line IIRC, regular models were around $8 or $9K.
  
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Lorenzo on Oct 31, 2024
$15,000 in 1976, Gerald Ford`s last year in office, is $85,000 per the government inflation calculator. In real purchasing power, it is more like $185,000, still still cheaper than the Gravity, but the Talisman got 9 mpg, and did 0-60 in 13.1 seconds. It also didnt have ABS or airbags, and only lap seatbelts were available, not lap and shoulder. Speed control was optional.

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