QOTD: How Can Nissan Be Fixed?

by Tim Healey

Published: November 7th, 2024

Nissan is still struggling, even with a much-improved Kicks on the market and other new product on the way. So, I ask of you, if you woke up tomorrow as CEO of Nissan, how would you fix the brand?

It's a question we've explored before, but not for some time.

Personally I think I'd invest resources into new platforms instead of using heavily massaged older platforms, as the brand did with the Z. I think the Kicks is a step in the right direction -- the brand is offering a solid content mix for not a lot of money -- but more has to be done. The Ariya does show that the design team is capable of penning eye-catching sheetmetal, at least.

I'd also follow Toyota's lead and thoroughly update the in-house infotainment systems.

I don't think Nissan's products are terrible -- but most of the models need an update. Some nicer interior materials wouldn't hurt, as well.

I also have thoughts on Infiniti I will save for another time.

I am off the soapbox. Now it's your turn.

Sound off below.

[Image: Nissan]

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Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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Joe65688619 13 hours ago
Combined the Q50/60 and make it competitive. KIll the maxima and bring it back as an upscale sedan under the SIlvia plate later when everyone's forgotten it to replace the Altima. No more CVTs and make a pickup Patrol with cool features that will replace the TItan and Frontier, size it in between as a capable half-ton.

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Nathan 10 hours ago
No idea what they can do to improve their lot in life, but I did drive a rental spec Rogue 2300+ miles in 5 days this summer dropping off kiddo (and her mound of dorm crap) at college. Was pleasantly surprised. Comfortable and had reasonable peppiness. The only knock would have been the lane departure system was overly aggressive/twitchy.

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