Why Ford is Making a Huge Gamble on The Future
It's Friday, so it must be podcast time!
Today we're talking about whether Ford's big EV gamble will pay off or not -- we have iSeeCars.com executive analyst Karl Brauer with us to discuss that.
TTAC contributor Matthew Guy and I then dig into TVs for your garage and a very, very clean NASCAR Cup race at Watkins Glen that was won by a very, very dominant Shane Van Gisbergen.
You can find us wherever you get your podcasts or by clicking here. If you like what you hear, please leave a review!
We thank Karl Brauer and Matthew Guy for their time, and Matt Posky for editing. Most of all, we thank you for listening!
We’ll see you next time!
[Image: Ford/VerticalScope/TTAC.com]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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This is truly Bill Ford betting on one number at the roulette table. Plan B: call the Piechs and tell them he has a car company for sale.
A few years ago, Bill Ford said he wanted Ford to sell fewer vehicles at higher prices. Just the opposite of how the Ford family earned its billions.
I hope this work and Ford remain one of the few family-owned vehicle companies. I doubt this will end well.
Karl Brauer says U.S. BEV share will level out at 3 to 4 percent. Hmmmm.