'Simpsons' Fan With Personalized Plate Being Swamped With Tickets

Tim Healey
by Tim Healey

Like a lot of people, I am a "Simpsons" fan. Well, at least I was -- I've been inconsistent with newer episodes since 2006 or so. But I still check in here and there -- and I also remember a lot of gags from the old episodes. Like Bart trying to find a small souvenir license plate with his name and coming no closer than "Bort."


A woman in Massachusetts named Katie Unis collects "Simpsons" memorabilia. She has a vanity plate that says "Bort" -- one that is completely legal. One that she paid for.

Here's the problem. Those fake license plates that people buy at souvenir shops sometimes look too much like actual Massachusetts plates. And some folks are buying fake plates with the name "Bort" on them and slapping them on their cars. Either for fun or as a way to dodge electronic tolls. These folks pick up the fake plates online or when visiting Universal Studios.

Unis and her husband are getting hit with toll charges because of this.

It sounds like a funny story, if annoying for Unis and her husband, but it also shows the limits of these electronic systems. The fact that a clearly fake novelty souvenir can look enough like a real license plate is kind of scary. One hopes that the manufacturers of electronic toll monitoring systems like EZ-Pass can figure out how to make their equipment tell the difference.

Then again, maybe not. My father and I did a driving vacation from Chicago to upstate New York two or three years ago, and we rented a car (press cars have mileage limits and neither of my folks' cars were available). We got stuck in a tollbooth in Indiana or Ohio because the I-Pass/EZ-Pass tag didn't read.

Another example -- sometimes I'd attach a press car to my I-Pass account and get charged for a toll in another state -- since manufacturer plates sometimes use the same numbers. Apparently the make and model didn't matter.

Minor inconveniences, yes, but a reminder that tech isn't infallible.

Not even the Sarcasm Detector.

[Image: Woodan/Shutterstock.com]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

More by Tim Healey

Comments
Join the conversation
3 of 9 comments
  • FreedMike FreedMike on Dec 02, 2025

    Moral of the story: DEFINITELY check your toll bill. E-470 here in Colorado tried to bill me last year for like $50 despite the fact that I hadn't used E-470 in almost two years. I asked them what license plate it was rung up under, and it was the one for my 2003 Buick, which my kid had totaled out four years before. I asked them for a picture of the license plate toll, and the pic was of a truck with a license plate number similar to the old Buick's. They tossed the bill.


  • Ruthsigela Ruthsigela on Dec 03, 2025

    With the help of SMITH WHITE HACK SERVICE, Crypto scam victims are able to retrieve their money. I have to recommend SMITH WHITE HACK SERVICE to anyone who has fallen victim to a scam and has been looking for methods and techniques to recover their lost cryptocurrency wallets. SMITH WHITE HACK SERVICE is a reliable cryptocurrency recovery firm that assists victims in recovering their stolen cryptocurrency and offers secure solutions to protect your wallets from online scammers. I must admit that I was in a deep desolation and had given up until these experts were able to restore the 5.8 BTC back to my wallet. If you've lost your cryptocurrency and are embarrassed about it, contact SMITH WHITE HACK SERVICE to get your money back. Reach AT:

    SMITHWHITEHACKSERVICE@GMAIL COM

    WHATSAPP +1 (559) 508 (2403)

  • Peeryog Everytime I see one I am reminded of the current Santa Fe. And vice versa.
  • Original Guy I watched that Moscow parade thing. (With the Cyrillic captions because my Russian is a little rough.) I won't give the whole thing away, but it started off with a couple of dudes riding around in stupid useless convertibles, standing up like Hitler, who I'm pretty sure was an actual Nazi. They drove around in circles and kept stopping to ask if anyone had seen all the missing military equipment, and all the guys kept moaning back, that no, they hadn't, ask the next section of guys.They looked around for someone shorter and sicker-looking than Putin but they were unsuccessful so they let him speak.The North Korean military was there, I guess the invasion has begun. The North Korean guys were skinny but their rifles were nicely polished, I guess they have plenty of time on their hands between meals.Some of the Russian military guys carried little white flags, I assume they keep those handy in case they run across any U.S. Marines.
  • Marc J Rauch EBFlexing on ur mom - Ethanol is compatible with more types of rubber, plastic, and metal than gasoline and aromatics. This means that ethanol is less corrosive. The bottom line is that long before ethanol could have any damaging effect on any engine component, gasoline and aromatics would have already damaged the components. And the addition of ethanol doesn't exacerbate the problems caused by gasoline and aromatics; it actually helps mitigate them.
  • Original Guy Today I learned that a reverse brake bleeder (and a long borescope) can be helpful if you are autistic and don't have any friends and no one wants to work with you to bleed your brakes. Also it is quick, once you figure out the process.When Canada assembled my truck back in circa 1995, they apparently used a different clip to attach the brake pedal (and switch) to the brake booster than what is technically called for. It is tough to realize this when the spring steel clip flies off to who knows where. Of course I ordered the wrong clip trying to match the style that I saw buried up in the dash before it flew away. My truck now has the 'correct' clip, everyone can relax.I ordered some more brake fluid (DOT 3, nothing fancy) but it turns out I still have two fresh bottles (my shelves aren't empty, I just have too many shelves).Went to install my fancy new Optima YellowTop battery and it turns out I need a new side post terminal bolt. (Yet another order placed, bring on THE TARIFFS.) It would be a shame to strip out the threads on a nice new battery, no?Good news: The longer it takes me to get my truck started again, the more I save on fuel. 😁
  • Normie Weekends here would be a great time for everyone to join in praise of dog dish hubcaps on body-color matched steelies!
Next