Question of the Day: Do You Want a Volkswagen Pickup Truck?

by Michael Strong

Published: September 4th, 2026

question of the day do you want a volkswagen pickup truck

There’s no question that auto companies that make pickup trucks make money on those vehicles. Ford’s F-Series pickups could be their own company based on revenue — and profits — alone. This is prompting more companies to start building trucks for the U.S. market.

The latest to consider it? Volkswagen. VW actually used to offer a small pickup in the U.S. that was based off its Rabbit compact. It left in 1983. The German automaker’s teased a return with its Tarok for nearly a decade and now it’s floating a compact model dubbed the Tukan. Considering the company’s threating to kill 100,000 jobs globally over the next couple of years, this seems ambitious — but profit is profit.

So the question is … would you buy a Volkswagen Tukan, Tarok or whatever it gets named? Or are the Ford Maverick, Toyota Tacoma, Chevy Silverado, et al enough for you? Let us know.

[Images: Volkswagen]

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Michael Strong

Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.

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2 of 27 comments

Funky D on Sep 08, 2026

A generation ago, the answer would have been a loud YES.
Now, absolutely not!

1 Reply
Spectator on Sep 10, 2026

Worth a shot, I’d not consider a VW car but if their trucks were proven tough, sure.

Prefer an Audi truck over a VW truck.

1 Reply

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