Mercedes Cuts EQ Prices Ahead of U.S. Production Pause

Chris Teague
by Chris Teague

Mercedes-Benz is pausing production of its EQ-branded EVs for the American market, and some models got a big price cut ahead of the shutdown. The automaker recently confirmed that it would temporarily halt production of U.S.-bound EQE and EQS vehicles starting September 1, and the order banks for the cars have been closed.


A Mercedes sales manager in Ohio posted about the price drops on TikTok, saying that the 2026 EQS SUV would see a more than $15,000 price drop. The EQE SUV will drop by around $13,000, while the sedan’s price will fall by around $10,000. The EQS Sedan had the smallest price cut of around $5,000.


A spokesperson confirmed the shutdown, saying, “Vehicles scheduled for production prior to Sept. 1 will continue to be produced. This announcement applies only to U.S. vehicle orders of these models.” We don’t know how long the shutdown will last, but Mercedes builds the EQS and EQE SUVs at its Alabama factory, so American jobs could be impacted.

Mercedes’ EVs have never been a particularly hot sellers and they didn’t qualify for federal EV tax credits unless leased because of their high prices. Most expect a slowdown in EV demand as those credits fade away this year, and steep discounts don’t exactly fit with Mercedes’ image, so the EQ models could be due for an extended hiatus.


[Images: Mercedes-Benz]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Ajla Ajla on Jul 21, 2025

    These things are so rolly-polly in design it makes an '86 Taurus look like an '86 Town Car.

    • See 7 previous
    • Ajla Ajla on Jul 22, 2025

      Another name for "carbon polymers" is "plastic."

      Correct. Just like how Tokyo Story and Kangaroo Jack are both "movies".

      I'm not familiar with the wheels on the EQS but if they are using a plastic more at home in a Toys'R'Us aisle that is weak on their part.


  • SCE to AUX SCE to AUX on Jul 21, 2025

    Dud cars receive big discounts. Dodge Hornets are another example.

    • Jkross22 Jkross22 on Jul 21, 2025

      Apparently Audi has taken over the spot of most lot anchors per brand from Stellantis.


  • Andarris Here in the Toronto area I haven't seen a 2006-2012 with intact rocker pannels for over two years now. I presume everywhere around the Great Lakes is the same ? They were super cheap dhring the first two years of the pandemic - could get one with less than 85K for around $6500 certified or a little higher mileage for $5000. Glad I skipped it, even in 2021 some of the 10's &11's were displaying corosion like you'd see on a 7 year older Impala, Camry or Accord. Also the mid-model switch to EPS made me balk at the few clean ones I found.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I do not ever have delays. I only fly out of PDX or EUG to LAS or OAK and OGG then back .. have never been delayed in the last ?30-ish? trips to vegas/disneyland/maui/cruise ship vacations.... EUG has contract tsa so we never have any TSA delays. unsure which airports have PRIVATE contract TSA that is UNAFFECTED by the deadlock that i HOPE NEVER EVER END.
  • Big Al from Oz gidday mites how are yall feelin today? Want to have a barbie? We are right here gettin dee fire ready
  • Michael S6 The 3 Amigos better hope that the oil spike is short lived as 4-5 dollar a gallon gas would put a damper on their cash cows especially "Ford's strategic shift" of killing off the escape/Lincoln cousin. Most other automakers have a full line of vehicles with much better full economy. GM is sucking air and its Cadillac devision is mostly EV and geriatric line up of ICE cars and SUV's that were supposed to be phased out this year. The expensive gas may push shoppers toward EV but GM's horrible EV reliability is a barrier.
  • Tane94 I read the GM press release about first quarter sales 2026 vs 2025 and Buick is getting its butt kicked:Buick Total* 41,654 61,822 -32.6 The future is bleak for Buick.
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