Ford Reveals Name for New Electric Pickup Truck: Fathom

Yes, the jokes write themselves, such as “I cannot Fathom why they’d build another electric truck after what happened with the F-150 Lightning.” However, what it reinforces is that the automaker realizes that EVs aren’t going away and the first automaker to produce a viable, well-received midsize electric pickup will win big.

Plus it’s the first vehicle based off Ford’s new Universal Electric Vehicle platform. The company’s invested more than $2 billion in its Louisville, Kentucky plant to begin producing UEV-based vehicles there. The Fathom is the first.

For the early adopters, the company will begin taking preorders early next year for pickup with a starting price of $28,350. First deliveries are expected in the second half of 2027. The automaker notes the pricing is right “in the heart” of the affordable EV market — as well as the midsize truck segment. The question is what do you get for just under $30K including $1,595 in destination fees? Technology.

“Every Fathom truck will be equipped with the hardware necessary for Ford’s next generation of BlueCruise capability,” the company noted in a release. “Once activated, BlueCruise is a driver assist feature that provides a hands-off, eyes-on driving experience when driving on designated highways called hands-free Blue Zones. 

“The electric truck’s next generation BlueCruise integration with Apple Maps will deliver a more seamless on-ramp to off-ramp experience. It will also maintain compatibility with standard CarPlay and Android Auto. Fathom will also have a digital car key and bi-directional power capability.”

Ford says the new truck will have more passenger volume than a Toyota RAV4, a large, high-resolution touch screen, bidirectional power capability, digital key, as well as a frunk and bed. The Fathom seats five adults; however, no details were available for range or battery size, just that it’s the standard-range battery. However, Ford executives previously said it will get more than 300 miles on a full charge — but not from the standard battery.

[Images: Ford]

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