2022 Mitsubishi Outlander's Amazon Live Reveal Is a First

Jason R. Sakurai
by Jason R. Sakurai

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

The Outlander rolled off the Okazaki Plant assembly line in Aichi Prefecture, Japan, and began its shipment to North America on February 8, in time for its global debut on February 17, as we outlined previously.

After more than four years in development, the new Outlander will first be made available in the U.S., Canada, and Puerto Rico, before being released in other markets.

“The Outlander not only represents a new phase of Mitsubishi Motors’ design, but with its premium features, the vehicle is set to be a game-changer,” said John Signoriello, executive officer, global marketing and sales, MMC. “As its name suggests, the Outlander has brought drivers and their families across the world on great adventures. Going into its fourth generation, we believe the Outlander will take our customers to even broader horizons.”

The Outlander is a crossover SUV also known as the Airtrek, launched in 2001 in Japan. Since that time, MMC has broadened its utility and performance, reaching worldwide sales of 2.6 million units.

Staging its world premiere of the Outlander on Amazon, Mitsubishi and Amazon.com are collaborating on the first-ever automotive reveal on the Amazon Live platform.

[Images: Mitsubishi Motor Corp.]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Indi500fan Indi500fan on Feb 08, 2021

    Interesting. Will you be able to purchase one on Amazon?

    • Art Vandelay Art Vandelay on Feb 08, 2021

      No, but they'll be planty available.foe.weekly terms.soon enough.

  • Deanst Deanst on Feb 08, 2021

    I guess it qualifies for free shipping?

    • See 9 previous
    • Forward Observer Forward Observer on Feb 10, 2021

      @jack4x Question for further study: If you sign up for this program: https://www.motortrend.com/news/corvette-museum-delivery-program-and-plant-tour/ Do you still pay this fee? https://www.chevrolet.com/destination-freight-charges

  • The original ToolGuy™ We have inexpensive cars already
  • Jeff S Doubt we will see any new vehicle in the low 20s unless it is an EV and Chinese but wouldn't count on that happening. Not against more affordable vehicles but don't foresee that happening in the immediate future.
  • FreedMike So, Porsche is selling $100K cars that owners aren't allowed to drive. Way to keep the customers happy, guys!
  • The Ayatollah of Rock n Rolla If the new REO actually happens, and it happens roughly where their target price sits, but at least below $30k, I think that is a great inexpensive truck that would solve the truck needs of the vast majority of current truck buyers.As for cars...we need CARS. Not stupid SUVs. Not ugly crossover blobs. CARS. Coupes, sedans, wagons. Start building something midsized, and make the price point in the mid 30s or lower. AWD optional. And yes, I know Toyota, Honda, and Hyundai/Kia still make sedans. But GM, Ford, and Chrysler/Stellantis need to get on the ball and bring out some competition.
  • 3-On-The-Tree My C6 with the LS3 got over 30 mpg on the highway in 6th gear on cruise control doing 80-85.
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