Mini Backs Tech Startup Accelerator Despite Slow Sales

by Jason R. Sakurai

Published: January 29th, 2021

mini backs tech startup accelerator despite slow sales

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.

As we reported earlier, Mini sales in the U.S. have been dismal, and their future isn’t particularly rosy. In spite of this, Mini is committed to funding URBAN-X, heralded as the leading urban technology startup accelerator. Developing new technologies across transportation and mobility isn’t particularly new for car companies, but it is for the founders of what Mini calls Cohort 09, a pedestrian label for their ninth such startup.

Increasing sustainable transportation, supporting the transition to clean energy, improving disaster preparedness, and combating loneliness are the goals of Cohort 09. Admirable objectives though they may be, companies within Cohort 09 are more concerned with data platforms for affordable, multifamily housing, AC/DC conversion for solar power, disaster risk analysis, a community communications platform, a bike parking and micro-mobility services operator, low-cost hardware for green hydrogen production, and software to empower cities to plan for energy transition.

Mini launched URBAN-X in 2016 as a part of their brand strategy, focusing on improving city life. Now in its fifth year, URBAN-X has 65 companies in its portfolio, and apparently no plans to curtail this activity.

“Mini was built upon a foundation of innovating sustainable mobility for city dwellers, and today, continues to take bold steps in creating an electrified future and pushing new sustainability measures that help improve city life,” said Bernd Körber, Head of Mini. “We are thrilled to invest in the founders in Cohort 09 and to support these exceptional entrepreneurs along their journeys.”

Perhaps staying in their own lane would be a wise move for Mini, and the result might be an acceleration of their own sales.

[Images: Mini]

#LostCauses #MINI #MiniSales #TechStartups #Technology

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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Stuki on Jan 31, 2021

Nothing new under the sun: Those who can (in this context those who can build decent cars for decent prices), do. While those who can't, do dumb stuff that any three year old could do just as well, instead. None of which ever effectively amount to anything more than trying to get in on the gravy train of printed money handed out by the trillions to abject mediocrities on central bank welfare. Most of whom are concentrated in ghettos and wastelands where welfare queens like to brand themselves "urban." And most of whom have been told pretending to be involved in something mysterious called "startups", is currently the hip thing to do.

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Garrett on Jan 31, 2021

It’s nice having cars that actually have color. Makes it easier to find your car in a parking lot.

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