Not So 'Standard' Anymore: The Manual Transmission is Almost Dead

Matt Posky
by Matt Posky

We knew it was happening, but the actual extent of three pedal abandonment remained somewhat elusive. It was more of a feeling than a grim statistical representation. Now we have a number, and it’s dismal.

The Los Angeles Times reports that an Edmunds study has shown that that less than 3 percent of all cars sold in the U.S. come with the transmission that many — ironically — still refer to as a “standard.”

Manual transmissions used to be the only game in town. Even after automatics gained traction in the automotive landscape, the stick typically offered superior fuel economy and a better sense of control. None of this remains true in today’s world of continuously variable transmissions and dual-clutch automatics. (Still great for rocking your car out of deep snow! – Ed.)

While the traditional manual does offer a level of driving involvement that’s impossible to replicate, U.S. automakers haven’t quite made sense of how to effectively market the act of added participation. Edmunds says that 47 percent of all new models sold in the U.S were offered with both automatic and manual transmissions in 2006. That number dropped to 37 percent in 2011 and is only 27 percent today.

The actual number of vehicles leaving the dealership with three pedals is much lower than that. Edmunds senior analyst Ivan Drury claims that the percentage of vehicles leaving the lot with a stick now mirrors third-party election results.

“That number is never going to go back up,” Drury said. “The trajectory is down, headed for zero.”

What happened? A quarter of all vehicle sales in 1992 America were shift-it-yourself and the manual has remained fairly popular in most of Europe and Asia.

Technology tells some of the story. Selecting your own gears no longer yields better economy, a faster lap time, or even a guaranteed lower MSRP. Automakers realized that there was a demand for automatics and kept making them better, for less money. As that demand grew, the U.S. market simply saw fewer sticks.

After a few decades America was left with the manual occupying a niche market and a public that grew up not needing to know how to operate a clutch. If you’re under 30, consider the lengths you had to go to learn to drive stick and how easy it would have been to just not have bothered.

For me, the basics of clutch engagement were learned via years of motorcycle ownership and badgering my father to let me repeatedly stall his Mustang SVT. While I would have preferred something much less daunting to begin on, I didn’t know anyone with a manual Ford Ranger or Civic DX who would let me practice.

That’s an even bigger problem for today’s young drivers — one that’s unlikely to change. Taking an informal survey of 10 local driving schools, the LA Times found only one that offered any instruction on driving stick, with just a single instructor knowing how.

So, that leaves us with a gradually shrinking minority asking for non-automated gear selection and automakers that know it isn’t going to be cost effective. Manual transmissions now appear on two different types of cars: unexciting base models of economy vehicles you hardly see at dealerships (e.g. Chevrolet Cruze), and more impractical enthusiast focused cars (e.g. MX-5). Although, with demand so low, expect the former to eventually dry up in North America while the latter continues to dwindle.

I wrote about how Ferrari claimed its abandonment of the manual transmission was related to performance concerns. And the company’s product marketing chief, Nicola Boari, stated that demand for manual Ferraris was “close to zero.”

While companies like Porsche and Subaru have maintained a loyalty to the three pedal lifestyle, it’s just a matter of time before they fall. After all, Lamborghini doesn’t offer a manual car anymore, either. Neither does Alfa Romeo or Mercedes-Benz. The question isn’t if this trend will continue but more of how long do we have with the classic gearbox design and what manufacturer will the next to abandon it.

[Image: © 2016 Jeff Jablansky/The Truth About Cars]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Since adding automotive writing to his repertoire, he has become an ardent supporter of the right-to-repair movement, discussed the status of the automotive sector on national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone should ever have to. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. Alleged to be contrarian, Matt claims to prefer understeer and motorcycles.

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  • Testacles Megalos Testacles Megalos on Nov 23, 2016

    It is neither surprising nor specifically saddening. Right from the start people wanted easy-to-use transport appliances to get them out of the mud and out of the village. Henry F gave it to them in a basic affordable way and it's altered history. Cars with automatic braking, rear view televisions, in-car video entertainment centers, lane-drift corrections, PASM etc... NEED to have an indirect link between the driver and the road. Electronic steering, drive-by-wire, autoboxes, and all the driving "aids" aren't options any more, they are current technology that allows an increasing self-absorbed population to drive. It's all part of a societal evolution distancing existence from reality. It's no country for old men.

  • Zipper69 Zipper69 on Nov 24, 2016

    This whole subject reminds me of a persistent nagging thought; why are there no auto boxes on the giant motorcycle cruisers like the Honda Gold Wing? They surely have enough output and are clearly designed for smooth relaxed, long distance cruising, perfect for an auto box. Anybody know why ?

  • 6.2deadlifters Because of the current administration no cheap car can exist. US worker SalariesUS sourced materials with costs from US salaries aquiring materials.US UnionsUS corporationsTARIFFS against trade partnersAll these things prevent a 'good' 'reliable' 20,000$ 4-door 4-passanger car capable of 4-start offset and side impact crash protection.Game-Set-Match, end of line. No possible outcome. No discussion possible. every american loses.
  • Forward Observer The last time I had a door off my truck I hung it from my Little Giant ladder. But I was only replacing the hinge pins.I'm sorry if this sounds smarmy or smug, I am working on my people skills. (My therapist says I have a long way to go to catch up with some of you.) Would smarmy and smug come in handy if I worked for an automotive dealership? (I wonder.)
  • Arthur Dailey Auto 'journalists' should stop referencing the average new car purchase price and instead report on the mean price. We all understand that the glue of luxury vehicles and full size pickups inflate the average price.For me, 'affordable' hovers around the $35k mark.Under current N.A. standards, hatchbacks, stations wagons and non-luxury coupes are basically a lost cause.Personally I would like to see Canada convert to accepting vehicles that have passed the European standards, rather than adhering only to N.A. standards. That would allow for the importation of vehicles such as Dacias, Skodas, and yes more Fiats. Also some models for Japanese and Korean manufacturers that currently are not sold in North America. It may even help Mitsubishi in the Canadian market and allow for the return of Suzuki. Having more small, affordable vehicles available is not a bad thing.
  • The original ToolGuy™ Doubt we will see any new vehicle in the low 20s unless it is an EV and Chinese but wouldn't count on that happening. Not against more affordable vehicles but don't foresee that happening in the immediate future.Jeffs do you do any research before making ignorant comments? We have brand new vehicles sold today in the low 20s including the Hyundai Venue that starts at $20,550.
  • KwikShiftPro4X That ship has sailed. The new overvalued cheap/base car will be $30G.
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