TTAC News Round-Up: Mazda's Crossover Mania, Hyundai Lands a Lambo Man, Toyota is Just The Tops
Newly promoted, high-priced executives at Mazda seem to think there’s something to this crossover fad.
That, Hyundai’s landed a Benjamin Button to lead Genesis and I wish I would have known how cheap I could have purchased an F1 team … after the break.
New Mazda boss keying on crossover sales
New Mazda North America chief Masahiro Moro will push the company to sell more crossovers next year when he takes the reins, according to Automotive News.
Moro will take over for outgoing, longtime CEO Jim O’Sullivan on Jan. 1, and Moro said that he’d like the automaker’s business to be based more on its high-margin crossovers and less on its slim-profit sedans, such as the Mazda3.
“In the past, we have had a business model with too much reliance on Mazda3 series,” Moro told Automotive News. “With that business model, it is very difficult to make good money.”
To bolster that bid to sell more big vehicles, Mazda introduced its CX-3 in 2015 and will bring a new CX-9 in 2016.
More “boom-boom,” less “zoom zoom,” I suppose?
Former Lamborghini exec leading Hyundai’s Genesis division
Manfred Fitzgerald, who led Lamborghini’s brand and design up until 2011, will take over at Hyundai’s new Genesis brand, the automaker announced Monday.
Fitzgerald will be based in Seoul, South Korea, and will be responsible for the fledgling brand’s strategy and marketing, according to the statement.
Apparently Fitzgerald is 52 years old, which you’d never know by the above photo.
Toyota will likely retain crown for world’s largest automaker
Toyota outsold Volkswagen for the fifth-straight month in November, which means that the Japanese automaker will likely retain its crown for 2015 as the world’s biggest automaker.
(Volkswagen, you may have heard, has had a little difficulty selling cars since the summer.)
Reuters reported that Toyota said group sales have slid 1 percent year-to-date over last year, but that the automaker shipped 9.21 million cars in November.
Renault bought Lotus F1 for less than you think
How does $1.50 sound? That’s how much Renault paid for the flagging Lotus F1 team, according to Motorsport.
The complicated stock transaction boiled down to just a single, British Pound, according to the report. Grigny will be the immediate owner of the team, according to Motorsport, and is a subsidiary of Renault. Grigny was involved in Renault’s last F1 bid, when the former was called Benetton.
All Pastor Maldonado needs to know is whose name to put on the check.
Recalls coming at year-end, but 2015 may come second
A flurry of year-end recalls for vehicles are bringing to a close a busy year for safety regulators, but that may not top last year’s record 64 million recalled vehicles, The Detroit Bureau reported.
The year-end rush may have something to do with the fact that Congress recently passed stiffer penalties for automakers as part of its federal highways bill.
Federal regulators have handed out record penalties already to automakers this year including $105 million to Fiat Chrysler Automobiles and $900 million to General Motors for its faulty ignition switches.
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- Amwhalbi My 1972 Mercury Capri was my first stick shift car. God, I miss that thing. It was a blast to drive.
- Vid169489471 The technology exists today to produce a variable color temperature (kelvin) LED lamp. It can vary from 2700k that soft orange look to 6500k the bright daylight with the bluish tint.Since everything in a late model car is computer controlled, it would be an easy task to write a few lines of code that enables your vehicle to not only dim down from hi to low beam but to shift color temp down to the 2700k range for oncoming traffic, then back up to 5000k once oncoming traffic has passed. For the operator it would be automatic and seamless. For older cars they could be retrofitted with LEDs that are 2700k on low beam and 5000k on hi beam. As far as standards, there could be a lumens max, and a minimum. Several States already have minimum lumen standards going back to the old incandescent bulbs. Why not update these to national standards.
- Jam169859557 More regulation is needed for ALL vehicle lighting systems. [list=1][*]The lighting that is most blinding are the rapidly flashing red, blue and amber lights on emergency vehicles. The lights themselves are blinding, flashing so rapidly that it's impossible for even the sharpest eyes to adjust. What's worse, is the nature of the emergency requires a careful view of the area surrounding the emergency vehicle. There is something going on that needs to be seen. More flashing lights is not the solution.[/*][*]Brighter headlights need to be regulated. The tall riding vehicles do not need headlights positioned so high that they blind drivers in lower riding vehicles. And those heasdlights need to be aimed properly. When I first started driving my 2020 Subaru Outback, many drivers would flash their lights, hoping I would dim my lights. This stopped after I performed am easy adjustment that tilted the beam lower. Late model Subaru headlamps are designed with a sharp cutoff that project less glare above the hood line. When the headlights are properly aimed, other drivers are not blinded by the beam.[/*][*]Customized light assemblies make it more difficult to see the marker lights (tail lamps, turn signals and side marker lamps) that have been tinted. There are many municiple codes that prohibit this tinting, but these laws are seldom enforced.[/*][/list=1]Solutions: Tight controls on emergency vehicle lighting. In trying to make these vehicles more visible, a dangerous side effect is reducing the ability of drivers to see the surrounding perils.Headlight design regulations that reduce the height of the headlight assemblies. Just because a pickup truck has a hood that sits 4 feet abouve the pavement, it does not mean the headlights need to be so high. Owneres should maintain proper adjustments to their vehicle headlights.Establish and enforce regulation requiring a illumination standard be followed.
- Stl170698708 as someone who hates big government, and their interference;but you can add me to the list of people that are blinded by the lights.unfortunately "the poop is out of the horse and no way is it going back in"They have had 5 years to make lights bigger, badder and brighter because in the vehicle work it is go big or go home!Trucks are the worst because so many people use them to express their dominance and that is big, big, big $$ both at the Original Purchase and in the Aftermarket world.If, we are so lucky to get some good government regulation on this it will also take some very good Court enforcement to get the aftermarket people with fines and lawsuits.Much like the EPA did with the Diesel Tuner Industry that felt emission regulations didn't apply to them.This is from someone that owns said pickup truck with the same bright headlights,but i only use the truck when I have too and always turn off the Fog lights when driving in traffic.
- Art65765977 I saw a porsche 911 with the most amazing headlights from behind approaching the Sunshine skyway in Florida. The pattern was 108 degrees across sweeping the road like a broom. My brother and I were amazed. I don't know what it looked like from the front but i am sure it was better than American cars
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Don't you dare stop the focus of the Mazda3. It is simply a beauty and what really brought the Mazda brand back to where it is today.\ I don't mind thinking about margin...but can we try to do more than two things here? I see a car company suddenly moving from the control of the engineers and car guys to the offices of the bean counters and return of shareholder investments. That's all good, but remember what brought us here. Go back and watch the old movie Executive Suite again and try to get the picture.
It's rather ridiculous how much money Mazda wants for a CX-3 but the market weirdly places a premium on things that are crossovers, even if they appear to be the same damned size as a car.